Beyond Blu-ray online video becomes the first choice for British viewers

For many TV viewers in countries such as the United Kingdom and the United States, renting or buying DVDs and Blu-ray discs is their primary way of viewing and has become a tradition. However, in recent years, the development speed of online video is unusually rapid, which has also caused many TV viewers to shift their attention from the disc to online video. Recently, Strategy Analytics, a world-renowned technology marketing research firm, pointed out that in 2015, online video market share exceeded DVD and Blu-ray disc media for the first time, becoming the first choice for British audiences.



The survey report was conducted for the British local population. According to the report, in 2015, the main viewing channels for British television viewers were DVD and Blu-ray Disc, which accounted for 42% of the audience, and users who chose to watch online videos , accounting for 58%. In 2014, the percentage of DVDs, Blu-ray Discs, and online videos was 52%: 48%. This means that the appeal of Blu-ray disc media is no longer as good as online video. Forecasts show that after five years, the percentage of users watching DVDs and Blu-ray discs will fall below 14%.

So, what online video platforms are favored by viewers? According to research reports, well-known video content providers Netflix and Amazon Prime Video have become users' online video platforms, accounting for 36% of the total. Among the British public, at least 20% of the audience watch the two video-on-demand platforms at the same time, which undoubtedly becomes the preferred video platform for British television viewers.

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