On May 23, Ma Huateng publicly disclosed during the "Tencent Cloud + Summit" that Tencent has been thinking about the question of getting on WeChat. At present, Zhang Xiaolong’s WeChat team is developing WeChat in a full voice environment. Once mature, it will be launched in the car scene. .
As a phenomenon-level application that is indispensable in a mobile phone application, the thinking and practice of WeChat car version have been tried in the car circle for the past two years. For example, it is mounted on the car by means of mobile phone car-machine interconnection, but the experience has never been Very ideal.
This time Ma Huateng's public statement brought enough room for imagination.
In the past two years, BAT's layout in the automotive field has gradually become clear. Alibaba focuses on in-vehicle systems and Baidu focuses on autonomous driving. Tencent started late in these two areas and is relatively in a weak position. In order to "overtake on corners", Tencent's biggest breakthrough in the automotive field is precisely to create a "killer" application similar to WeChat on mobile phones in the field of in-vehicle services and user experience. Getting on WeChat is likely to satisfy this possibility.
First, let’s review Ma Huateng’s original words:
He mentioned the scruples: "Why doesn't WeChat provide a car version? The Zhang Xiaolong team thought of an essential question, should users use WeChat while driving? This is why we did not provide a WeChat solution embedded in the car networking system. The reason is that users are worried that they are too cool and affect safety."
Also mentioned the layout: "The WeChat team is considering whether it can provide a set of pure voice interactive interfaces, and if it can be done, it will be formally provided to everyone. This is very difficult, especially for semantic understanding, which is very important. Yes, for example, how do you pronounce your friend’s nickname, it won’t go wrong? This is what WeChat is going to do now."
Let's look at Tencent's current layout in the automotive field:
Regarding in-vehicle solutions: In November last year, Tencent officially released the Tencent Auto Alliance "AI in car". According to Tencent’s official statement, “AI in car†brings together the security platform, content platform, big data, service ecology, and AI capabilities in Tencent’s system. It is not an OS, but more like a solution, which is a higher level. Group-oriented top-level strategy, this solution is based on Tencent's own advantages, including security, content, social, voice, big data, AI, etc., and outputs on demand according to the actual needs of the car factory.
Regarding autonomous driving solutions: Tencent's autonomous driving technology route will be advanced in two dimensions: advanced assisted driving and fully unmanned driving. In 2018, it will promote the landing of L3 products. In the development process, artificial intelligence algorithms, high-precision maps, data platforms and simulation systems support each other as four core modules. On May 14, Tencent obtained Shenzhen's first autonomous driving road test license.
It is worth noting that although Tencent has a late layout in the above two dimensions of solutions, the former is not as good as Ali, and the latter is not as good as Baidu, but it is not difficult to see through the intensive voices in the past year that Tencent is more Realizing the importance of the on-board terminal, and really want to start working hard, this signal is very clear.
Therefore, in the editor's opinion, after Ma Huateng publicly stated that he is studying the WeChat car plan, it shows that Tencent has already discovered the correct path for its early entry into the automotive field. Among them, it must include three core elements:
Focus on C-end users;
Focus on social attributes;
Focus on service applications;
Of course, there is no answer as to what the final form of the product form is or what user experience will be. But looking back at history, QQ in the PC era and WeChat in the mobile Internet era are all Tencent products. Then, after the large-scale network of vehicles, the support of vehicle hardware for services and applications have been greatly improved, and the popularization of autonomous driving technology has liberated users, isn't it the services and applications that really generate explosive value in the car? This is Tencent's opportunity.
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