"Sometimes, we'll think about it. We don't even have digital overlays in the physical world," said Greg Jones, director of Google's VR/AR.
He believes that augmented reality technology is truly a transformative role, especially when it is applied to the retail industry.
Also making similar remarks is Apple Chief Manager Tim Cook. "Over time, whether on the show floor or at the mall, I think AR technology will be as important as the brand's website."
In fact, technology leaders like Apple's Google have already done so. Although AR technology has existed for many years, but thanks to the integration of these technologies with smart phones, it is only when consumers approach the consumers that they are familiar with the public.
Earlier, Apple introduced the augmented reality platform ARKit, and later iOS11, iPhone and iPad paved the way for this technology, and Google's ARCore also brings the same effect to the Android system.
In fact, consumers have long used this technology on their mobile phones for a long time, although they only used the AR filter on Snapchat or explored "Pokemon Go" in the streets.
Now it is different, more and more manufacturers have integrated AR technology into their mobile applications, adding digital overlays to the pictures they have taken, which is obviously one of the habits of manufacturers.
According to the forecast of authoritative research agency Digi-Capital: By the end of 2018, it is expected that more than 900 million smartphones supporting AR technology will be put into the market. Jones, Google’s VR/AR director, points out that in the future, consumers’ demand for these emerging technologies will only increase.
In fact, previous research in Digital Bridge also showed that 69% of consumers hope that retailers can launch AR applications in the short term. In response, Jones explained: "It is amazing that consumers can accept AR technology in such a short time, and now they hope this technology can be everywhere. They just played Pokemon Go a year ago. "And now they have hoped to use AR in stores."
In Google’s further statistics, 34% of users stated that they would use AR technology in their shopping, while 61% of users expressed willingness to buy things in stores that support AR technology. There is no doubt that augmented reality technology reconnects physical and digital retail businesses.
As more and more brands have also noticed this, IKEA and apparel brand Anthropologie are the first partners of Apple's ARKit. Through this emerging platform, the added AR functionality for its applications allows consumers to see the furniture in advance. In his room, he really felt what it would look like in real life. Also furniture platforms like Wayfair and Houzz have been added to ARKit.
Earlier, the Tango AR platform launched by Google has also cooperated with famous brands such as Pottery Barn and Gap. ARCore is also said to be working with various brands in various ways.
To date, most of these platforms have been based on practical applications such as placing furniture. In the early days, however, AR technology really did appear in the beauty industry. For example, L'Oréal's makeup application has more than 20 million downloads. This application allows consumers to experience beauty product effects on mobile phones through AR technology. Other brands including Sephora, Charlotte Tilbury and others followed suit.
Jones also sees the possibility of applying AR technology to basic information provision, especially when the product needs transparency and consumer trust. He also believes that AR technology can help brands increase emotional relevance: they can enhance brand value by experiencing immersive product stories.
Burberry launched a very lively interactive experience through ARKit, allowing its users to add the artwork of artist Danny Sangra to their photos via the iOS app and share it on social apps.
"If you look at a fashion show, then AR is a perfect application, because as the audience you want to see the whole thing, not just the front of it." Tim Cook is talking about AR technology applications Said during the catwalk show.
Recently, AR startup HoloMe and British fashion brand RIXO London have also cooperated to further promote the trend of AR into the retail industry. The end user can watch a holographic version of the fashion show with just one smartphone at home.
Augmented Reality will transform the fashion and retail industries in the same way. In the future, this kind of immersive technology will become more and more popular, and eventually it will redefine the perception of traditional industries.
This article is original by VR net, please indicate VR net and chain back.
Made of TPU material imported from South Korea, it can effectively protect the screen from unnecessary wear or scratches and reduce the impact of falling.
The flexible material design allows the Screen Protector to adapt to the contours of any device, so it can be connected to curved displays and rounded edges. The Full-Cover Screen Protector can perfectly fit your screen and provide maximum protection.
The oleophobic coating technology protects the glass from fingerprints left by sweat and grease, and fully supports the 3D touch function on the iPad.
The ultra-transparent thickness of 0.14mm ensures the sensitivity of the original touch screen. When using Apple Pencil, it can still maintain a high touch sensitivity. 99% transparency provides an ideal natural viewing experience.
If you want to know more about Imported Screen Protector For iPad products, please click the product details to view the parameters, models, pictures, prices and other information about Imported Screen Protector For iPad.
Whether you are a group or an individual, we will try our best to provide you with accurate and comprehensive information about the Imported Screen Protector For iPad!
Screen Protector For iPad, Imported Screen Protector, 200*300 Screen Protector, Imported Protective Film, iPad Screen Protector,Imported Hydrogel Film
Shenzhen Jianjiantong Technology Co., Ltd. , https://www.jjtscreenprotector.com