Globally, the color TV industry has fallen into a dilemma of weak market demand, fierce industrial competition, long cycle of transformation and upgrading, and debate over new technology standards. However, the development of smart TVs has enabled China's color TV companies to achieve reverse growth. The root cause is that the family has become an entrance to future life and entertainment scenes, and it will even result in a huge living room economy.
Judging from today's TV market, China's branded smart TVs far surpass those of foreign brands in the manipulation and interactive experience. China will take the lead in opening up a new phase of the living room economy. At present, China has already established several companies with a smart television activation volume of over 10 million, and has become the first beneficiary of the living room economy. In the view of Nail Technology, Hisense, as the giant of China's color TV industry, has seized the four magic weapons to win the living room economy.
Magic weapon 1, hardware product + core technology double insurance
Currently, hardware profitability is still the most successful business model for color TV companies. The simple "hardware negative" model is not long-term. No matter whether it is 360 or LeTV, the hardware sales will be promoted through value conversion to achieve commercial back-favor. In other words, excellent hardware products still make money. Apple, Samsung, and Huawei in the mobile phone industry are all typical of hardware gains. For example, Apple's vast majority of its revenue comes from hardware. Therefore, the profitable business model of Hisense TV hardware can also be tapped.
Hisense 2015 third quarter report shows that its first three quarters operating income 22.229 billion yuan, an increase of 4.91%, net profit of 928 million yuan slightly increased by 0.96%, the absolute value of net profit is still ranked first in the domestic industry, even in a large number of Internet TV manufacturers negative In the case of profit sales, Hisense is still one of the few profitable color TV companies, and it is moving into high-end TVs.
Why can Hisense build a strong product and rely on what will prop up high-end TV services? There is only one answer: Hisense has mastered the core technologies that sustain TV's continuous innovation. Currently, Hisense focuses on ULED and laser television technology. ULED support Hisense continues to innovate in the field of LCD TVs. For example, in terms of high-definition TV, quantum dots, wide color gamut, HDR, ULED and other new technologies have further improved the picture quality of LCD TVs. In addition, laser television technology as the core technology independently owned by Hisense, compared with the LED, has a wide range of color gamut, long life, environmental protection, energy saving and environmental protection, etc., in the era of large screen for large-screen LCD TVs have a very good alternative.
Magic II, to seize the window period of large-screen television outbreak
The living room economy must be a large-screen economy. The living room economy requires strong interactivity, rich content services, high-quality visuals, and convenient control experience to drive users to continue high-frequency consumer demand. From the point of view of interaction and visual experience, large-screen televisions must be the most perfect carrier.
DisplaySearch data shows that in the first three quarters of 2015, global 65+ shipments increased by 31.96%, and the trend of color TV's large screen is very obvious. Ovid Cloud Network (AVC) expects that the trend of large-scale sizing in 2016 will be even more pronounced and larger in size. The market share of 65+ TVs will reach 5.9%, an increase of 3.4 percentage points over 15 years. According to the survey results of high-end household appliances in Yikang, the ultra-thin, audio, and large-size products have become the three elements for consumers to purchase high-end televisions.
According to Hu Jianyong, general manager of Hisense Electric, the future competition in the big screen market is not a competition between LED TVs, but a competition between laser cinema TVs and LED TVs, and even the main high-end big screen market can make a difference.
In supporting large-screen strategies, possessing core technologies can hold the bargaining power of products and will not be restricted by others. At present, most of the large-screen display technologies pushed by the industry are held in the hands of foreign companies, and Hisense’s holding of ULED and mature laser television technology will all burst into unprecedented power in the era of large screens.
Magic 3, occupying the living room of the economy is not broken
For China's color TV stock market, hardware is still a stepping stone for the market. However, users cannot expect to ignore the diversity of content and user service capabilities. In other words, the smart TV show is no longer a cold parameter, but multi-dimensional user interaction. This is also the realistic basis for Internet TV with a large number of users and content resources entering the field of color TV.
However, in the face of fierce Internet TV, Hisense has absolute strength and Internet TV competition. In the applications with the highest frequency of live broadcasts, on-demand broadcasts, games, education, and shopping, the interactive experience of Hisense Smart TVs is very prominent. This is something that many Internet TVs cannot match.
In terms of operations, Hu Jianchong mentioned that in 2016, Hisense will further enhance the user interaction experience, premium content services and ecological operation capabilities, and realize the simultaneous enhancement of user value and business operation value. In the Spring Festival this year, 55 million smart TV terminals have launched boot ads, and Hisense has taken a leading position and has become the biggest beneficiary. The effect gradually emerged.
Magic four, living room economy from quantitative to qualitative change
For color TV companies, occupying the commanding heights of the living room economy requires a large number of terminals to support and further bred more business scenarios.
Statistics show that at the end of 2015, the number of smart TVs in China is about 100 million units, and the number of daily active users is close to 30 million. In 2018, it is expected to reach 230 million units, which has a strong liquidity basis. Among them, Hisense has 15.82 million active users in the smart TV field, accounting for nearly 40% of daily active users. It is estimated that by the year 2016, the number of users of Hisense Internet TV activation will reach 20 million. From the base quantity, Hisense has already begun to take shape.
Taking a laser television as an example, according to peace research, 2018 laser TV has a market space of 250 billion yuan. With the growing richness of Hisense's laser television product line, it is expected to lead the era of large screens and open the first year of laser television, adding strength to Hisense's lead in the living room economy.
From the perspective of the international market, Hisense has also won a lot. According to data released by the US global statistics agency IHS, in the first three quarters of 2015, the global sales volume of Hisense TV was 5.8%, surpassing domestic TV giants to leap to the top three globally. Thanks to the large-scale production layout of Hisense in the global market, in 2015, Hisense TV's own brand achieved a 100% growth rate in the U.S. market, Australia’s market share almost doubled, and European brand revenue increased by more than 30%. Market sales are among the top two.
Judging from today's TV market, China's branded smart TVs far surpass those of foreign brands in the manipulation and interactive experience. China will take the lead in opening up a new phase of the living room economy. At present, China has already established several companies with a smart television activation volume of over 10 million, and has become the first beneficiary of the living room economy. In the view of Nail Technology, Hisense, as the giant of China's color TV industry, has seized the four magic weapons to win the living room economy.
Magic weapon 1, hardware product + core technology double insurance
Currently, hardware profitability is still the most successful business model for color TV companies. The simple "hardware negative" model is not long-term. No matter whether it is 360 or LeTV, the hardware sales will be promoted through value conversion to achieve commercial back-favor. In other words, excellent hardware products still make money. Apple, Samsung, and Huawei in the mobile phone industry are all typical of hardware gains. For example, Apple's vast majority of its revenue comes from hardware. Therefore, the profitable business model of Hisense TV hardware can also be tapped.
Hisense 2015 third quarter report shows that its first three quarters operating income 22.229 billion yuan, an increase of 4.91%, net profit of 928 million yuan slightly increased by 0.96%, the absolute value of net profit is still ranked first in the domestic industry, even in a large number of Internet TV manufacturers negative In the case of profit sales, Hisense is still one of the few profitable color TV companies, and it is moving into high-end TVs.
Why can Hisense build a strong product and rely on what will prop up high-end TV services? There is only one answer: Hisense has mastered the core technologies that sustain TV's continuous innovation. Currently, Hisense focuses on ULED and laser television technology. ULED support Hisense continues to innovate in the field of LCD TVs. For example, in terms of high-definition TV, quantum dots, wide color gamut, HDR, ULED and other new technologies have further improved the picture quality of LCD TVs. In addition, laser television technology as the core technology independently owned by Hisense, compared with the LED, has a wide range of color gamut, long life, environmental protection, energy saving and environmental protection, etc., in the era of large screen for large-screen LCD TVs have a very good alternative.
Magic II, to seize the window period of large-screen television outbreak
The living room economy must be a large-screen economy. The living room economy requires strong interactivity, rich content services, high-quality visuals, and convenient control experience to drive users to continue high-frequency consumer demand. From the point of view of interaction and visual experience, large-screen televisions must be the most perfect carrier.
DisplaySearch data shows that in the first three quarters of 2015, global 65+ shipments increased by 31.96%, and the trend of color TV's large screen is very obvious. Ovid Cloud Network (AVC) expects that the trend of large-scale sizing in 2016 will be even more pronounced and larger in size. The market share of 65+ TVs will reach 5.9%, an increase of 3.4 percentage points over 15 years. According to the survey results of high-end household appliances in Yikang, the ultra-thin, audio, and large-size products have become the three elements for consumers to purchase high-end televisions.
According to Hu Jianyong, general manager of Hisense Electric, the future competition in the big screen market is not a competition between LED TVs, but a competition between laser cinema TVs and LED TVs, and even the main high-end big screen market can make a difference.
In supporting large-screen strategies, possessing core technologies can hold the bargaining power of products and will not be restricted by others. At present, most of the large-screen display technologies pushed by the industry are held in the hands of foreign companies, and Hisense’s holding of ULED and mature laser television technology will all burst into unprecedented power in the era of large screens.
For China's color TV stock market, hardware is still a stepping stone for the market. However, users cannot expect to ignore the diversity of content and user service capabilities. In other words, the smart TV show is no longer a cold parameter, but multi-dimensional user interaction. This is also the realistic basis for Internet TV with a large number of users and content resources entering the field of color TV.
However, in the face of fierce Internet TV, Hisense has absolute strength and Internet TV competition. In the applications with the highest frequency of live broadcasts, on-demand broadcasts, games, education, and shopping, the interactive experience of Hisense Smart TVs is very prominent. This is something that many Internet TVs cannot match.
In terms of operations, Hu Jianchong mentioned that in 2016, Hisense will further enhance the user interaction experience, premium content services and ecological operation capabilities, and realize the simultaneous enhancement of user value and business operation value. In the Spring Festival this year, 55 million smart TV terminals have launched boot ads, and Hisense has taken a leading position and has become the biggest beneficiary. The effect gradually emerged.
Magic four, living room economy from quantitative to qualitative change
For color TV companies, occupying the commanding heights of the living room economy requires a large number of terminals to support and further bred more business scenarios.
Statistics show that at the end of 2015, the number of smart TVs in China is about 100 million units, and the number of daily active users is close to 30 million. In 2018, it is expected to reach 230 million units, which has a strong liquidity basis. Among them, Hisense has 15.82 million active users in the smart TV field, accounting for nearly 40% of daily active users. It is estimated that by the year 2016, the number of users of Hisense Internet TV activation will reach 20 million. From the base quantity, Hisense has already begun to take shape.
Taking a laser television as an example, according to peace research, 2018 laser TV has a market space of 250 billion yuan. With the growing richness of Hisense's laser television product line, it is expected to lead the era of large screens and open the first year of laser television, adding strength to Hisense's lead in the living room economy.
From the perspective of the international market, Hisense has also won a lot. According to data released by the US global statistics agency IHS, in the first three quarters of 2015, the global sales volume of Hisense TV was 5.8%, surpassing domestic TV giants to leap to the top three globally. Thanks to the large-scale production layout of Hisense in the global market, in 2015, Hisense TV's own brand achieved a 100% growth rate in the U.S. market, Australia’s market share almost doubled, and European brand revenue increased by more than 30%. Market sales are among the top two.
48V Battery Pack ,Switch Battery Pack,Portable Lithium Battery Pack,48V Lithium Ion Battery Pack
Zhejiang Casnovo Materials Co., Ltd. , https://www.casnovonewenergy.com