Fove to create the core technology of innovation Sony VR and strong opponents?

Most VR heads on the market are supported by big companies, such as Facebook supporting Oculus Rift and Sony supporting Play StaTIon VR.

Fove to create the core technology of innovation Sony VR and strong opponents?

Fove builds technology core with innovation Sony VR meets strong rivals again?

But headquartered in Tokyo, a small company created by former Sony game designers Yuka Kojima and Lochlainn Wilson, with its top-end VR head, is clearly competing with other companies, and its headline includes one that is not yet available to other companies in the industry. new technology.

In the coming months, Fove will begin shipping this $599 head-selling to pre-booked customers who need a powerful Windows computer.

If you want one, you can order this $599 headline in Fove (this version of the head is suitable for game creators and enthusiasts). You should be able to get the goods in a few months, depending on when Foxconn is finished.

The most important feature of Fove is that it tracks your eyes, which is why it can become a competitor to Oculus and Rift. At present, in the commercial sale of VR head display, it has not been done like Fove, although its competitors are trying to catch up (Google spent $20 million last month to buy an eye tracking startup Eye Fluence).

Kojima said in an email to BusinessInsider: "When I was working at Sony Entertainment, one of my passions was to bring more human and emotional interactions into the video game. I can't wait to see the interactive narrative designer take it. What the VR world looks like when the eyeball tracks what to do, or when the character can make eye contact and know where you are looking."

Eye tracking means that Fove can tell you where you are when you are in VR. Last month I tried Fove's most advanced prototype, it was really cool! I played a game called "Space Invaders". I didn't use the gamepad. I just looked at the spaceship I wanted to shoot. It really wiped out the spacecraft and aliens.

Fove is different from other VR companies in the VR world, which is full of men and Americans. The Tokyo-based company was founded by a Japanese woman.

Kojima said: "To be honest, women in the VR industry really have no advantage, but the most important thing is that you have to grasp the technology and timing. We think we have both of them. I have not thought too much about becoming a female founder in the technical field. On the contrary, I would like to concentrate on the next task."

Why is eye tracking so important?

In 2014 Fove launched crowdfunding on Kickstarter. At the time, it surpassed its funding goals and became the second most successful VR crowdfunding company ever, second only to the Oculus Rift, which was eventually bought by Facebook for $2 billion.

Fove is able to attract the attention of the VR community because it has spawned "focus rendering technology", and this next-generation VR concept will become a climate.

If you look inside the Fove head, you will find some infrared sensors in the headlights near the eye that track your pupils. It sounds easy, but it's not easy to do, because your eyes move from one place to another, your eyes will roam without a straight line, and if you really want the eye tracking to work, it's very fast. And be very accurate.

But if you can track where the user is looking, then all you have to do is make sure that the points on the screen they are looking at are very detailed and that the user visually ignores the very specific parts of the screen.

The above is the focus rendering technology, which is a very important technology, because it can reduce the energy consumption of VR, so you no longer need a powerful computer to connect the head display. For example, MagicLeap, a $4.5 billion startup company, uses focus rendering as one of its core technologies.

Kojima said: "We plan to combine eye tracking and face tracking to achieve VR body immersion."

Previously, high-end eye tracking only existed in research and required expensive machines. Fove's eye tracking feature is now available for $599.

What is the next step?

Fove knows that its head is not aimed at everyday consumers. The booking list clearly shows that the first generation of Fove was for developers, researchers and creators.

The company also wants to add a target market. Fove's strategy director, Jim Preston, told BusinessInsider that the company wants to equip Fove heads in game rooms and Internet cafes (and possibly develop VR experience stores) because Preston said the VR experience store is booming, especially in Asia.

For those who actually bought Fove, there aren't many software for gamers. Fove has already released some prototypes and also supports a few resource-opening game engines, but the company is too small to have a lot of development budgets like big companies like Facebook.

The company hopes to get a second round of financing in the spring. At the beginning of this year, the company has already received a first round of financing of $11 million, mainly from Asian investors, including Fove's producer Foxconn.

Preston said he wanted to seek investment from the West and Silicon Valley in the second round, although it is still too early to say.

Fove hopes to continue to improve Fove heads, but it also knows that the technology it owns can also be used by other companies for VR and AR projects, so Preston said the company may license eye tracking technology in the future.

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