Not only that, with the rise of the middle class, it will also set off a wave of upsurge in consumption. As the center of home entertainment, consumers are now demanding higher levels of color TV products. Picture quality has always been the main theme in the promotion of technology upgrading in the color TV industry. In today's "Quality is King", all kinds of new display technologies have begun to appear on TV products. QLEDs, OLEDs, ULEDs, and laser display technologies all represent the current high-end display technology trends.
However, despite the proliferation of new technologies, the concept of television has also been rampant, "LCD TV," "smart TV," "laser TV," "quantum dot TV," "HDR," "3D," "ULED", "QLED", "OLED" and so on. Although these technologies have changed our lives to varying degrees, the complex concepts have also caused consumers to fall into the fog, especially when selecting products.
QLED and OLED represent two major display technology camps
However, it is certain that QLEDs and OLEDs are by far the most advanced technologies in the display technology field. In other words, in the color TV market, OLEDs and QLEDs represent two major display technology camps and are candidates for competing for future display technologies. Some people think that OLEDs seem to represent the "next generation display technology." OLED TVs have the inherent self-luminous advantage, especially in the performance of black, can completely solve the LED TV astigmatism light leakage phenomenon. At present, Skyworth, LG, Changhong and other manufacturers have formed OLED TV camps.
It is worth noting that the world’s most influential and appealing color TV overlord Samsung TV, did not choose OLED TV direction, but instead stood in the quantum dot QLED camp. Because the advantage of QLED is reflected in the more mature technology and the price is closer to the people. It is understood that the use of quantum dot technology TV can increase the color gamut from 72% to 110%, significantly improving the color performance of the display device. The QLED TV camp led by Samsung, TCL, and Hisense has broken the traditional image quality from multiple dimensions such as high color gamut, color reproduction, and color purity. At the same time, QLEDs have the advantages of long life, wide color gamut, and low cost compared to OLED TVs. According to industry sources, as the core direction of the next-generation display technology, quantum dots will develop into the printing and display stage in the future, thereby deepening the display of the industrial structure, and thus changing the way of life and production of human beings.
OLED TV is more Shantou QLED TV more technical advantages
The layman watched the excitement and the insider watched the door. Is OLED more representative of the future than QLED? The actual situation is not the case, from the current situation, OLED is still more gimmicks, QLED has more technical advantages.
As we all know, a quantum dot is a kind of semiconductor nanocrystal. When a quantum dot in a quantum dot film is stimulated by photoelectricity, colored light is emitted, the color gamut of the LCD can be increased by about 30%, and the quantum dot can also greatly reduce power consumption and heat generation. Therefore, quantum dot technology can significantly improve display performance such as color gamut, brightness, and contrast of the display device. Compared with OLEDs, QLEDs have better performance indicators such as light source stability and lifetime, they can achieve perfect black, and they have longer life, wider color gamut, and lower cost.
Samsung, the leader in QLED TV, has introduced a variety of quantum dot products this year, including Quantum-dot TVs and Quantum Dot Displays. Samsung's quantum dot technology is currently used to optimize the LED backlight source to increase the sRGB color gamut coverage of displays or TVs to 125%. Compared with the expensive OLEDs, the advantages of QLED products are self-evident. .
Quantum TV retails more than 7 times more than OLED TVs
As for the trend of OLED TVs and QLED TVs who can lead the color TV industry, whoever can become the overlord of a new generation of color TV display technology will have the final say on the market.
According to China Excell.com, the OLED TVs that appeared in early 2013 are still only a few people's choices. In contrast, QD TVs, which only appeared in China at the end of 2014, rely on people's unanimously recognized excellent picture quality performance, long service life, and comparison. With high yields and other advantages, the television market has become a trend that has exploded in just over two years. In 2016, the retail sales of quantum dot TVs are more than seven times higher than those of OLED TVs.
From the author's point of view, with the advantages of mature technology and affordable price, the development momentum of QLED can not be underestimated, and it continues to erode the OLED market share, which is also self-evident. According to industry-related data, this year's quantum dot TV sales are expected to reach about 10 times that of OLED TVs.
Paying only for "yes" products QLEDs are favored by consumers
Why is the gap between OLED and QLED sales so great? First of all, in the display effect, the current OLED TV 500-600 Nit is far less than the 1500 nits peak brightness; OLED in the weak current control limitations led to its dark field details are poorly realized, and QLED TV completely Without this limitation, in terms of visual experience, OLEDs can not fully display the effective contrast that is closer to the light used in life, and QLEDs can not only display more realistic colors, but also achieve better afterimages.
Secondly, due to the complicated process and low production yield, it has always been a problem that large-screen OLED TVs cannot overcome. Therefore, the price of OLED TVs is always high, and the QLED TV process flow is relatively simple, and it has inherent advantages in large-scale mass production. . In addition, under the same picture quality, QLED TV is about twice as energy-efficient as OLED TV.
For consumers, "only buy right, not expensive" is the eternal truth, consumers will only pay for cost-effective products. From this point of view, OLED TVs seem to be more of a gimmick. OLED TVs are struggling in the market, and the status quo is not a good one. Samsung's seemingly bold decision on QLED TVs, carefully thinking about it, may be a good move with good intentions.
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