How high-end air energy companies develop by leaps and bounds

With the rapid development of domestic air energy companies, many air energy brands have risen to occupy a high-end market share and voice. For a company that has only entered the Chinese market for only two years in a series, how can it be “latered from behind” and achieve a leaping development of the brand?

One step ahead product industrial design concept

"Consumer experience as the center, creating comfortable energy-saving products." In the air energy market where industrial development has gradually matured and product innovation has entered the fast lane, it has been recognized that product design concepts centered on consumer experience will be the general trend. Through the formation of a professional design team with many years of experience, from product development to quality manufacturing. Processes and other processes are designed to focus on the hard work of the design team. The product design concept is also sublimated from the design of the hardware itself to software design. The design does not deviate from the actual artwork, but refers to the pre-market research of the marketing department personnel and the user experience collection of the later period, so that the product's structure and function design can be closer to the actual needs of consumers.

In order to meet consumers' demand for updated consumer needs, a consumer demand survey mechanism can be specifically established to provide professionals with information at all times. Through the study of consumer satisfaction from the beginning of contact with the product to the long-term use of the product, to re-create a new trend of product design.

Differentiating high-end products and driving differentiation of high-end brands

When China’s home appliance industry experiences a shift from competitive to consumer-oriented background, air energy is no exception. Homogeneous products can no longer meet the aesthetic needs of consumers. Appearance designs must not only be close to the psychological needs of consumers. , but also to allow consumers to leave a "good eye." How to make the product in the first contact with the user, pass a visual intimacy to consumers, let consumers love at first sight? In the air energy water heater product design, you can combine the most popular elements of modern home appliances, using a smooth three-dimensional design It outlines the psychological tendency of modern urbanites to pursue fashion life, making the appearance of products quickly stand out among many brands, and lays a solid foundation for the company's brand positioning.

In addition to satisfying the public's aesthetic requirements in appearance, innovative products must be able to stimulate consumer demand for use, and allow consumers to experience convenience and comfort through technological innovation.

Manufacturers cooperate to accelerate brand development

If we say that innovative industrial design of products is the key to invigorating the leap-forward development of the spring, then the mutual cooperation of mutually beneficial manufacturers is the stepping stone for the spring products to quickly occupy the domestic market.

According to information returned through market research, it is known that air-heater water heaters are not well-known for their importance, and the unequal distribution of market channels is one of the important reasons for lack of visibility. A certain kind of air energy can be used in the early days of the domestic market to understand this principle. Through the establishment of a nanny marketing team to radiate precise market channel networks for the company; based on the joint cooperation of manufacturers, sales personnel provide a series of nannies for the dealers. The services, including pre-store site selection, personnel training, sales strategy and even planning activities are all covered. The explanation is that the cooperation of the manufacturers is not only the manufacturers unilaterally inciting the market, but also need to mobilize the enthusiasm of dealers. Selecting dealers can have their own set of selection criteria. They must have many years of experience in the industry. The most important thing is to work hard. If the distributors rely too much on the services provided by the manufacturers, instead of seeking "advancement," then there are Good channels are also equivalent to waiting.