Guangdong Dehao Runda Electric Co., Ltd. (hereinafter referred to as “Dehao Rundaâ€) announced that it was planned for the company’s actual controller Wang Donglei and/or its designated enterprises and other third parties, as well as Huizhou held by NVC Lighting. The 100% equity acquisition of NVC Optoelectronics Technology Co., Ltd. constitutes a major asset restructuring. The company's shares have been suspended since January 26, 2018, and resumed trading on July 2, 2018.
According to public information, Dehao Runda and NVC Lighting belong to Wang Donglei's company. Dehao Runda holds a 24.30% stake in NVC Lighting through its wholly-owned subsidiary Dehao Runda International (Hong Kong) Co., Ltd. A major shareholder.
According to the announcement, since Deer Runda began to enter the LED industry in 2009, it has formed through the acquisition and integration of enterprises in the LED industry, as well as the establishment of LED R&D bases through funds raised through its own funds, bank loans and non-public offerings. "Extension and chip - package and module - LED application products (lighting and display) - brand and channel" LED industry chain business structure.
The assets acquired this time were originally the core assets of China's regional lighting brand of NVC, which is controlled by NVC. It is mainly engaged in the R&D, production and sales of commercial lighting and home lighting lamps for the domestic “NVC†brand. At present, NVC is located in the domestic first-class level in terms of brand influence, sales channels and production capacity.
It is understood that NVC has participated in the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, Qingdao World Expo, Hangzhou G20 Summit and other famous projects to provide lighting products and solutions. In terms of sales, NVC has 34 operation centers (provincial exclusive distributors) in China, and the operation center has more than 3,500 regional distributors. The regional distributors and their subordinate distributors have more than 4,000 specialty stores. The provincial city coverage rate is over 90%, the prefecture-level city coverage rate is over 85%, and the county-level city or county-level city coverage rate is over 60%. In terms of production, NVC has two commercial lighting production bases in Guangdong Huizhou and Chongqing Wanzhou, and one national accredited laboratory. It is a lighting enterprise with independent research and development of core technology capabilities and manufacturing core components.
Prior to this transaction, Dehao Runda had a certain scale of general lighting product manufacturing capabilities, but there are still major deficiencies in consumer-oriented brand building. As one of the leading brands in the domestic lighting industry, NVC has strong advantages in both brand influence and consumer-oriented sales channels. After the completion of the transaction, Dehao Runda will effectively integrate its own general lighting product manufacturing business with NVC's general lighting product manufacturing business to achieve synergy.
The assets that Dehao Runda intends to acquire are related assets of NVC Lighting Manufacturing. The industry believes that this is based on the division of labor between the two sides. If the future merger is completed, Dehao Runda can focus on R&D and production, and NVC Lighting focuses on channel business, and both parties become upstream and downstream partners in the value chain. At the same time, Dehao Runda's own lighting product manufacturing business will form a joint force with NVC's lighting manufacturing business, and the manufacturing cost will be further reduced to enhance the market competitiveness of the NVC brand.
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