In December 2017, the national color TV output was 1,881,600 sets, a year-on-year growth rate of 6.9% that month; the cumulative national color TV output from March to December 2017 was 172.3313 million sets, a cumulative year-on-year growth rate of 1. 6%.
According to the "In-depth Research and Construction Strategy Analysis Report on the Business Model of China's Smart TV Industry" released by the Qianzhan Industry Research Institute, the output of color TVs in 2017 reached 183,520 thousand sets. With the improvement of people's living standards, consumers are more The product's sense of technology, service and artistry has gradually strengthened, and the market share of artificial intelligence TV has increased significantly, with a year-on-year increase of 80%. Artificial intelligence may become the standard configuration of color TV products in 2018, and it is expected that the output of color TVs in 2018 is expected to exceed 200 million units.
2018 big forecast of the development of the color TV industry
Looking back at the slowdown in the demand in the home appliance market in 2017, the growth trend of large-screen consumption has become more obvious. According to a data report from the Prospective Industry Research Institute, in the 2017 color TV e-commerce retail analysis, the growth rate of 60-inch and 70-inch TV retail sales and retail volume market share far exceeded that of most size segment TVs. At the same time, among the large-screen TVs currently on the market, Sharp leads the 60-inch and 70-inch large-screen TV market with a share of 58.8% and 91.7%, becoming the mainstream brand of choice for consumers in the large-screen market. It can be seen that in the cold winter of color TV, this tuyere raised by the big screen will blow more and more, and it is expected to become a spring breeze to warm up the color TV industry in the new year.
If you want to see more clearly, you have to mention 8K TV here. Perhaps many consumers are not very familiar with 8K, so let's give you some popular science. 8K TV has 8K resolution, 8K Ultra HD resolution (7680×4320) is 16 times larger than 1920×1080 resolution, and the definition will be 16 times that of Blu-ray version. At the same time, at this year's CES show, giants in the TV industry have launched 8K resolution TVs. Such as LG’s 88-inch 8K resolution OLED TV, Sony’s 85-inch HDR8K TV, and Samsung’s 85-inch 8K resolution TV equipped with AI. 8K is the general trend of future TVs and has become a consensus in the industry.
This year, TV manufacturers have sent out the same message number, which is the application of intelligent voice assistants in TVs. Major brands have "made connections" with intelligent voice assistants. The reason behind this is actually the current concept of normalizing artificial intelligence and the Internet of Things. At the same time, according to data from iiMediaResearch, China's smart TV sales reached 40.98 million units in 2016. It is estimated that by 2018, smart TV sales will exceed 50 million units.
Faced with such a vast market space, various color TV manufacturers have also spared no effort to attack the smart TV field. For example, Samsung has added its own Bixby voice assistant to the TV, LG and Sony have chosen Google Assistant, and Hisense has added the Alexa voice assistant. At the same time, with the empowerment of the Chinese manufacturing giant Foxconn, Sharp has also started to provide consumers with home appliances and consumer products, and began to move towards an ideal life provider that connects smart homes, smart offices, smart factories, and smart cities with 8K + 5G + AIoT as the link. This shows that smart TVs will also become the development trend of color TVs in the future.
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