Today, consumption upgrades have penetrated into all aspects of people's lives, and personalized and diversified consumption has gradually become the mainstream. With the increase in people's consumption, many subdivisions have also spawned. Among them, with the increasing size of the children's population, the demand for the children's market is rapidly increasing. According to statistics, the scale of my country's children's consumer market has approached 4.5 trillion yuan, of which children's entertainment consumer market has exceeded 460 billion yuan. Today, consumption upgrades have penetrated into all aspects of people's lives, and personalized and diversified consumption has gradually become the mainstream. With the increase in people's consumption, many subdivisions have also spawned. Among them, with the increasing size of the children's population, the demand for the children's market is rapidly increasing. According to statistics, the scale of my country's children's consumer market has approached 4.5 trillion yuan, of which the children's entertainment consumer market has exceeded 460 billion yuan.
With the surge of artificial intelligence in recent years, "AI+" has become a topic that all walks of life are vying to discuss. The children's products, whose market continues to heat up, have also ushered in the process of intelligence. Many giants at home and abroad have also targeted this field, developing children's care products or adding children's elements to their products in order to occupy the market.
Among many technological products, smart speakers and robots incorporating voice interaction technology have become popular products among users. Not long ago, foreign technology giant Amazon announced the launch of a special children's version of the smart speaker Echo Dot. The new product is in addition to a more visually colorful shell and parental control functions. The powerful Alexa behind it has also upgraded a new children's experience, optimized the voice recognition function, and can specifically recognize children's voices. At this year's Google I/O Conference, Google Assitant also developed more functions that are more suitable for home education scenarios.
In terms of domestic giants, Baidu's Xiaodu at Home is a product that focuses on children's learning and puzzles. The DuerOS system behind it is equipped with a large amount of data to solve the needs of the children's market. Tencent has also launched wearable products such as children's smart watches, while Alibaba has strategically invested in a number of children-related products. The giants' smart AI products have already been deployed in the market.
For children, become the new focus of security attentionThe growing popularity of the children's market is naturally due to the competition of many companies. Among them, security companies rely on their own advantages in video and artificial intelligence technology to win a place in the diverse children's product market. A few days ago, at the new product launch conference of Haikang Fluorite, its child escort robot debuted for the first time-Fluorite, which met the multiple needs of parents for infant education and remote accompaniment. Another security giant Dahua’s Le Orange childcare robot, Xiao Le, was also released in May last year. The product adopts human-computer interaction methods such as behavior, voice, video, and intelligent technologies such as face recognition. Parental helper for parents.
For most small and medium-sized enterprises, investing a lot of money in the research and development of companion robots often seems a little powerless. However, the huge cake of the booming children's consumer market also makes them not easy to give up. At this time, relying on the mature video technology application of security manufacturers, the remote viewing function and smart home camera in children's wearable devices have become their involvement. Opportunities in this area. In infants and young children, parents will always be unable to accompany them for various reasons. This also makes many parents hope to understand their children's situation in real time through video and voice. The cutting-in of security manufacturers greatly meets the needs of parents, which also provides a good cutting-in opportunity for enterprises.
With the development of social economy and the improvement of people's living standards, the education and safety of children has become the focus of attention of many parents. Many people have said that the three markets of children, education, and safety will bring more demand as people's lives improve. The combination of the two markets of children and safety will become a market that cannot be ignored.
But as far as smart speakers and voice interaction technology are concerned, products at this stage still have a lot of room for improvement. Users especially have extremely high requirements for children's speech recognition and further human-computer scene interaction. How to let users improve the experience in the process of using products has become a problem that many manufacturers urgently need to solve.
to sum upFaced with the growing cake of the children's consumer market, how to secure the children's physical and mental health and safety while gaining share has also become a problem that security companies need to consider carefully. How to stand out in a wide variety of industries depends on how the security manufacturers prepare.
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