Recently, Konka's "Science and Technology Vision, Wisdom Enlightens the Future" autumn new product tour exhibition was held in Beijing, bringing a bit of coolness to this hot summer. As the backbone of domestic home appliances, Konka has always been committed to creating the ultimate user experience, innovating user consumption demands, speaking with facts, and once became the new business card of "Made in China".
According to data, the retail volume of China’s color TV market in the first half of the year was 22.6 million units, a year-on-year increase of 3.6%, and the retail sales volume was 72.5 billion yuan, a year-on-year decrease of 2.0%. The retail area was 15.53 million square meters, a year-on-year increase of 10%. .2%. With product upgrades in the color TV market, high-end transformation is inevitable.
According to the "New Middle Class High-end Home Appliance Consumption Trend White Paper", as the new middle class group is expanding, the current domestic market is ushering in a new round of consumption upgrades. Low prices are no longer the focus of consumers' most concern. Whether they have good quality and consumer experience is the key factor in deciding to buy.
For example, in terms of size, the size is developing actively to large size, and the trend of large-screen TV market is obvious. At 2018 AWE, Konka's new split 8K TV attracted many exhibitors. It not only has a 75-inch large screen with a resolution of 7680*4320, it is currently the only product in the world that displays 8k 60P signals through one line, but also relies on the self-developed FPGA image processing chip, integrated TCON function, and accurately controls each pixel on the screen. Grayscale.
However, more importantly, in terms of display technology, according to Zhongyikang’s quarter method, the cut-off point for high-end products has increased by nearly 1,000 yuan over the same period last year. Among high-end (≥8377 yuan) products, the market share of OLED TVs and laser TVs Compared with the same period last year, the market share of LCD quantum dot TVs has declined.
According to data, in the first half of 2018, OLED TV sales increased by 110.3% year-on-year. The consumption structure upgrade brings huge business opportunities to the high-end color TV market represented by OLED TVs.
Konka has always attached great importance to OLED display technology and has reached a strategic partnership with LG Display. It is worth mentioning that to ensure production capacity, LG Display will build another world-leading 8.5-generation OLED TV panel production line in Guangzhou with a monthly production capacity of 60,000 pieces (based on glass substrates). Mass production is expected in the second half of 2019. LG Display's first overseas OLED panel production line after South Korea.
Industry professionals believe that OLED is the future of TV display, and the promotion of TV OLED display and the innovative development of new technologies is the embodiment of Konka’s unchanged original intention. At the same time, in the general environment of quality consumption, product upgrading is the inevitable way for the future growth of the color TV market. We must believe in Konka's color TV business and in the future!
Konka's new products recreate the ultimate audio-visual aesthetics, not forgetting healthIt is understood that this autumn new product tour mainly brings two new products, one is the OLED TV V1, and the other is the new inverter TV R2. Through the activities, consumers have a close experience of Konka's extreme requirements for product aesthetics, and even redefines and upgrades people's perception of smart TVs.
Among them, Konka OLED TV V1 is very serious about the extreme requirements of audio-visual aesthetics. In terms of hardware configuration, Konka’s new products focus on upgrading the picture quality and sound quality to meet the audiovisual experience with higher user names. The new Konka V1 uses the original OLED panel provided by LG Display, which has more pure colors and restores the true appearance of the picture; it is also equipped with Dolby Vision (Dolby Vision) HDR imaging technology, using Dolby’s world’s most advanced cinemas. HDR innovative technology brings higher brightness and contrast, as well as more comprehensive and rich colors; in the speaker system, Konka has teamed up with the world-renowned brand Harman Kardon’s sound system. It has a total of 10 sound units and DTS decoding. Users provide immersive audio-visual enjoyment.
Not only that, Konka has always paid great attention to health, especially the harmful blue light brought by a large number of TV display devices, which can cause vision loss when viewed for a long time. According to the latest statistics released by the China Health Development Research Center of Peking University, the myopia rate of children aged 6-15 in my country has reached 46.64%, and 46 out of 100 children need to wear glasses. Clinical data from authoritative medical institutions show that more than 50% of eye problems are caused by blue light.
The new frequency conversion technology of Konka TV R2's new product is very important to solve the problem of harmful blue light, and it is an important breakthrough in TV health technology. R2 uses a unique optical anti-blue light technology. The backlight uses the newly developed optical anti-blue LED lamp beads. This lamp beads does not emit harmful blue light in the 415-455nm frequency band, which prevents blue light from harming the eyes from the source.
In the field of popular artificial intelligence, Konka TV still has not slackened. Konka’s self-developed Yiyou TV control system 7.0 is constantly innovating and optimizing. It analyzes user viewing habits through big data in the background and provides real-time content that users want to watch. At the same time, a flat waterfall method is used in the intelligent screening of content, more personalized content, and the favorite content has been prepared for users before turning on the TV. There are thousands of people.
According to the on-site product lecturer of Konka Electronic Technology Company, this time the new product experience is directly held in the store, so that users can experience the quality, color, sound and interactive experience of Konka TV through a more direct and realistic on-site perception. The focus on the core technology of TV returns to the essence, allowing users to experience the difference of Konka TV.
The relevant person in charge of Konka TV pointed out to reporters that, as Konka’s foundation and brand bearer, electronic technology companies take technological innovation as the driving force and model reform as the implementation path to implement the Konka Group’s "Technology + Industry" strategy and expand the color TV business. Be stronger. This is what Konka people want to express.
How does Konka stand out in the second half of the color TV competition era?Undoubtedly, the color TV market has entered the era of competition in the second half. Whoever can take the lead in the quality level can control the turning point in advance. Exaggerated and miscellaneous marketing gimmicks will be put aside, and the focus will be on the quality of the TV product itself, returning to the essence, and building a more pleasant product experience for users, which has become the mainstream consumer attitude.
Yes, "return to essence" has become a luxury item in the current color TV market, and Konka's two new products brought by this tour, including the previously released 8K split TV, rely on high-end, differentiated, craftsmanship and other new styles of play , Through the process of breakthrough technological innovation and high-quality product creation, Konka will lead the development of the color TV industry.
The era of competition in the second half of the color TV is destined to be cruel. For many Internet TV brands, they are far from establishing a mature ecological model and competitive barriers, or they will encounter an existential crisis. And big-name TV manufacturers like Konka, which can start from the rigid demand of consumers for quality, can reach the essence of demand-excellent product quality. Accelerating the development of quality reform is the original intention of Konka's independent operation of its color TV business.
In the opinion of the editor, Konka color TV has always been based on technological innovation and achieved technological leadership. In terms of the sound quality, picture quality, and interactive experience of color TV products, the most important parameters of users, Konka focused on creating a real "return to essence" and leading The domestic color TV market is a new trend, and at the same time, in the second half of the competition, it will also release its unlimited potential.
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