OFweek smart home network communications smart home products are gradually popular in domestic families, smart home market is also growing. Traditional household appliance manufacturers, mobile phone manufacturers, smart home manufacturers and other multi-sector forces are rushing to deploy smart homes, hoping to seize bigger positions in the market. The author combed six of the most representative companies in the industry as examples to discuss.
I. Traditional Household Appliance Manufacturers: Haier Develops Smart Ecology
Traditional home appliance manufacturers were among the earliest companies to participate in the layout of smart homes. Taking Haier as an example, in 2006, Haier launched the U-home solution business based on the front loading market. In 2014, Haier launched the U+ smart life platform. Haier's home appliance products are developed in seven areas of care, water, air, food, health, safety, and entertainment, and a complete smart family ecology has been built.
Haier Shows Full Scene Wisdom Ecology at AWE
Haier's business model is mainly through the smart home platform to continuously expand the number of smart home products access, and actively integrate artificial intelligence, big data and other technologies to improve the construction of smart home scenarios, to seize the entrance of smart home. But at present, Haier’s main revenue in smart home still relies on sales of smart home appliances such as smart home appliances. In the future, Haier's smart family ecology will be constructed and this situation may change.
Second, mobile phone manufacturers: millet to create an ecological closed-loop
Mobile phone manufacturers have the largest number of users in several types of enterprises. Taking Xiaomi as an example, in 2013, Xiaomi launched the Xiaomi Smart Home Control Center and launched a layout for the smart home field. In 2016, Xiaomi explored and studied for a long time. The Mijia brand was released. In just one year, Mijia released dozens of smart home products.
Mi's smart home products
Xiaomi has laid out many enterprises in the ecological chain. These companies are gradually forming a huge ecological closed loop around the “M†family. Xiaomi hopes to use it to seize the dominance of smart homes. The development of Xiaomi's ecological chain is as fast as possible. In 2015, the sales volume of the ecosystem was 5 billion yuan. By 2016, the sales volume will be as high as 15 billion yuan. In the absence of a mature business model, Xiaomi has already taken the lead and is one of the biggest winners in the field of smart hardware.
Third, smart home manufacturers: Duotuo E home building smart community ecology
Traditional home appliance manufacturers and mobile phone manufacturers currently use smart home single product sales as the main source of income, while smart home manufacturers are focusing on the B-end market. Real estate developers are such enterprises. Take the home of the industrious smart home innovation company E. For example, Tootou first entered the market with smart home products, and then gradually moved towards the road of building smart families and smart communities. The relevant person in charge of the Toot-E home had stated that the smart home The value lies in a large scene rather than a single product. Only integration into the whole can produce follow-up value.
Doodle E home smart home products
Beginning in 2016, the Toot E family has teamed up with real estate developers such as Country Garden, China Shipping, Vanke, and Xiexin to create dozens of smart communities in Sichuan, Chongqing, Tianjin, Hubei and Heilongjiang provinces. For real estate developers, the competition in the property market has become increasingly fierce. The smart community project has not only increased the value of real estate, created an information release platform and system integration service platform, improved the level of community information construction, but also opened an Internet + window; For smart home manufacturers such as the Toot E home, the company's smart home products also have a huge space for landing and popularization.
IV. Intelligent Voice Manufacturers: Yun Zhisheng Builds an Innovative Ecology with Speech
Yun Zhisheng
Voice interaction is recognized as the mainstream interactive mode of smart homes in the future. Smart voice innovation company Yun Zhisheng has launched AIOS@Home, a smart home AI solution that enables users to interact with electronic devices. In addition, Yun Zhisheng has also reached a strategic cooperation with Ingenius Technology, a smart hardware supply chain platform, from the perspective of the industrial chain, to jointly build a smart home innovation industry ecosystem, and build an autonomous, manageable, sustainable and smart life. Industrial ecosystem.
V. Internet giant: Baidu accelerates artificial intelligence landing through smart home
Baidu recently set up a smart home business unit and upgraded the Secret Business Unit. It also released DuerOS smart chips. This smart chip can be embedded in various hardware such as smart toys, Bluetooth speakers, and smart home appliances, allowing hardware to have voice dialogues. Ability, Baidu expects to create an ecosystem of smart living scenes.
DuerOS builds a fish robot
Baidu's accumulation of artificial intelligence technology is definitely a global leader. In recent years, Baidu has invested more and more in the field of artificial intelligence. How artificial intelligence landed, can be seen from the recent actions of Baidu, Baidu tried to smart home as an entry point, relying on the technological advantages accumulated in the field of artificial intelligence, compete for control of the entrance. Of course, Baidu's artificial intelligence layout will not be confined to the smart home space. I believe that Baidu may establish an artificial intelligence Internet of Things ecosystem and give various types of devices intelligence.
Sixth, e-commerce giant: Jingdong layout consumer Internet of things
As the leading brand of e-commerce, JD.com has been actively infiltrating the field of smart home since 2014. In 2014, JD.com established a subsidiary, JD.com, focused on creating an open and intelligent ecosystem for interconnection. In early 2015, it launched the first intelligent speaker with the HKUST News Broadcasting, the Smart Speaker, which is provided by JD.com. Voice technology, using smart speakers as smart home entrance, is expected to establish a development platform and occupy a larger market for smart homes.
å®å’šSmart speaker
Earlier this month, JD.com announced the Internet of Things strategy, hoping to share the advantages of supply chain management, big data, and cloud computing to all partners, and achieve full integration from product customization, network access, sales channels, and service systems. , To build a future consumer-level Internet of things. At the same time, in order to promote the landing of consumer Internet of things, Jingdong has started the smart home upgrade plan of “The Wisdom Plan Lights Ten Thousand Homesâ€, and the selected family can enjoy the intelligent upgrade service of the overall smart home appliances.
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