DTL Lighting National Heroes

[Leader] Yu Zuqiang [team code] Zhejiang Hangzhou Qianli Lighting [establishment time] 1997 [action slogan] Service to establish a brand, service to create value [team elite] DTL lighting, Songye, Lyle, Sori [team profile] Hangzhou Qianli Lighting currently has 4 stores in Zhejiang, one in the old market of Shenshui Road in Hangzhou and three in Jiaxing, with a total business area of ​​1,500 square meters. The company has more than 40 store sales staff and 5 salesmen. The company adopts a business model of integrated business development combining wholesale, retail and engineering. There are more than 150 fixed cooperative distribution customers and 3 self-provided logistics vehicles. [The edge of DTL] I know DTL lighting is introduced by a good friend of mine. This year, their market development in Zhejiang Province is very good. However, at the time of operation, due to the wide and deep coverage of network construction, after-sales service cannot follow up effectively and in a timely manner, and some customers have relatively large opinions. DTL Lighting Company came together with us to solve the problem of distributors' after-sales service as soon as possible and improve service quality. In September, we invested 350,000 yuan to take over a special exhibition of DTL lighting products and set up DTL Lighting Zhejiang Operation Center. I am confident that DTL lighting will develop in Zhejiang. At present, DTL Lighting has more than 60 customers in stores in Zhejiang, with monthly sales exceeding 500,000 yuan. In the next step, we will improve the overall customer quality by optimizing the combination of existing customers and the market, and strive to achieve a sales income of 10 million yuan in 2007. [Leader] Zhang Yixin [Team Code] Liaoning DTL Lighting [Foundation Time] 1998 [Action Slogan] No Best Commitment, Only Better Service [Team Elite] DTL Lighting, Jiawei Wood Lamp [Team Profile] Shenyang DTL Lighting has two stores in Shenyang, which are located in the furniture city and basement. The total business area is 300 square meters. There are 8 store staff in the store. The wholesale and retail business is the main business method. The network covers all parts of the province and has more than 100 fixed distribution customers. [DTL's edge] Distribution DTL lighting was in August 2002, when I and a few friends saw the product in the turnaround market is very new, other manufacturers have not yet, the experience told me that this will be a very promising product. In this way, I went into several lights and started selling. Over the years, we have not only experienced a great increase in turnover and outlets, but also in our communication and exchanges with our manufacturers. Although some problems such as after-sales service and quality have appeared in the cooperation, they have received great attention and rapid improvement after giving opinions and suggestions to the manufacturers. Recently, I learned that the company has replaced the new VI image. We immediately acted and made the overall renovation of the basement store according to the company's requirements. I believe that under the new image, DTL lighting will definitely enter thousands of households in Liaoning. [Leader] Dong Qinkun [team code] Shandong Linyi DTL lighting [establishment time] 2000 [action slogan] Quality first, service in the end [team elite] DTL lighting [team profile] Linyi DTL lighting has two stores in Linyi Lighting City, It is set on the first and fourth floors respectively, with a total business area of ​​400 square meters. The company has 12 storefront sales staff. As the largest logistics center in Shandong Province, Linyi has convenient and fast logistics, and the operation center is mainly engaged in network development. At present, DTL Lighting has 78 outlets in the Shandong Development Store. [The edge of DTL] The operation of DTL lighting was in early 2005. At that time, I mainly operated sheepskin lamps and crystal lamps. Since everyone in the market is on these two styles of products, there is no brand, mutual price. In this case, I decided to adjust the product. I came to the ancient town for a few days and turned a lot of stores. The best impression for me was the product of DTL lighting. Since the price of the product is positioned in the middle and high-end, I am doing a crossroads with or without doing it. However, after listening to the detailed introduction of the development prospects, brand building and market development of the company, Mr. Hu made up his mind and started our cooperation. At the end of 2005, the company sent me a business manager to develop a shop in the store, the effect is very obvious. At the beginning of 2006, the company sent a team to focus on the development of the market for 3 months. Under the leadership of the provincial manager, there are currently 78 stores in the store. In the “DTL Lighting Shandong First Community Promotion Model Forum” in September this year, 78 distributors all attended the conference and participated in the discussion of terminal brand promotion, which achieved very good results. On the last day of the meeting, with the encouragement of the company's promotion policy, the company signed an order of 1 million yuan. I believe that with the in-depth development of brand promotion, DTL lighting must be very prosperous in Shandong. [Leader] Wu Yunhua [team code] Jiangsu Changzhou Yunhua (Hualong) lighting [establishment time] 1991 [action slogan] sincere hospitality, quality win, people-oriented, market-oriented [team elite] DTL lighting, grid Sen Lighting, Chuanghui Lighting, Mingji Room Lighting, Huangjia Zuolong Fiber, Weilia Lighting, Manshida Crystal Lighting, Kaiyun Modern Crystal Light, Famous Lighting [Team Profile] Changzhou Yunhua Lighting has 2 in Changzhou The storefronts are located in New Light City (Hualong Lighting) and Hair Lighting City (Yunhua Lighting), with a total business area of ​​2,000 square meters. The company has 38 storefront sales staff. Located in Changzhou, where the lighting distribution center is located, the company is mainly engaged in wholesale and retail business. Hyundai's brand has a total of 1,500 distribution points in East China, including 48 shop-in-shops with DTL lighting as its core. [The edge of DTL] I first met DTL lighting at the end of 2002. With the recommendation of a friend, I came to the DTL lighting salesroom with a try attitude. At that time, the sales department was small, and it was the store that connected the passages between the two buildings. Although the store is small, when I saw the product, I was attracted to it. The product style was unique and the design was innovative. In this way, I entered the first batch of goods and started to cooperate. In the past four years of cooperation, we have a turnover of 600,000 yuan per month from several thousand pieces per month. In the process of market development, DTL lighting has also been sold from scattered wholesale to the current market agent store. During the cooperation process, the leaders of DTL Lighting also listened to some of our suggestions and opinions. I believe that in the future, the cooperation between DTL and Yunhua (Hualong) will definitely take it to the next level. [Leader] Lian Guomin [Team Code] Henan Zhengzhou Platinum Trade [establishment time] 2002 [action slogan] Inspire customers with integrity, professional service customers [team elite] DTL lighting, TCL international electrician, prayer lantern, Yalix European Lights [Team Profile] Zhengzhou Platinum Trade is located in Zhengzhou Road, Zhengzhou City, East Building Materials Lighting Plaza, with a business area of ​​680 square meters. The company has 20 storefront sales staff and 10 business personnel. The company is mainly engaged in wholesale and retail business. Hyundai's brand has more than 100 distribution points in Henan Province. The company's legal person Lian Guomin continued to learn business management. In 2004, he studied in Shanghai Huicai for 3 months, and then continued to learn to improve his self-cultivation and business capabilities. While improving himself, Lian Guomin did not forget to let employees also participate in learning and training. In the past two years, 90% of the company's employees have participated in the study and training. Every morning, the company organizes employees to start early morning meetings and learn professional knowledge to improve their business capabilities. Corporate culture has become a powerful internal driving force for enterprise development. The company regularly conducts personnel training and has formed a talent strategy that emphasizes “use, education, and retention”. [The edge of DTL] The understanding of DTL lighting was at the 2005 Light Expo. At the invitation of DTL Lighting, we participated in the "DTL Lighting Korean Night" theme party. At the party, we experienced the Korean style of DTL lighting. Later, we went to the store to learn about the products in detail and conducted factory inspections. In these processes, we learned about DTL Lighting's corporate culture, management, business philosophy, development capabilities, and the personal charisma of the leader. In the past year, the development model of the store is very suitable for the product introduction needs of distributors, and the sales are also growing steadily. The development prospect of DTL lighting in Henan Province is broad.


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