Acquisition of Dongguan Xinquan Hongli Optoelectronics to strengthen LED engineering lighting market development

[High -tech LED reporter Zhao Hui] After the replenishment of its wholly-owned subsidiary of the lighting EMC project, Zhongying Gongyuan, G20-LED Lighting Summit member company - Hongli Optoelectronics (300219.SZ) announced the acquisition of Dongguan Xinquan The 30% equity of Optoelectronics Technology Co., Ltd., the intention of its power engineering lighting project is undoubted.

"Xin Quan Optoelectronics' advantage is mainly in the aspect of street lamps, its products and cost control have done a good job." Hongli Optoelectronics Deputy General Manager and Secretary-General Deng Shoutie told the "High-tech LED" reporter, the company hopes to acquire equity Form, strengthen the strategic cooperation relationship with Xinquan Optoelectronics, strengthen the development of the outdoor lighting market.

On May 5, just before the announcement of the acquisition of Xin Quan Optoelectronics, Hongli Optoelectronics just announced that the company used its own funds to increase its capital to Guangzhou Zhongying Gongyuan Energy Saving Technology Co., Ltd. (hereinafter referred to as “Heavy Gongyuan”). RMB 70 million. The registered capital of Zhongyinggongyuan increased from RMB30 million to RMB100 million.

The company is a subsidiary of Hongli Optoelectronics, which is mainly responsible for the EMC lighting project.

Wang Yuhong, the general manager of Zhongying Gongyuan, said in the reception of institutional investors in April that Zhongyinggongyuan can quickly meet the needs of the owners for products, quality and services by virtue of the group advantage of Hongli Optoelectronics. In 2013, there were several representative representatives. The winning project. According to the policy, this year's situation will be more optimistic. At the same time, the company is responsible for LED lighting projects in the form of contract energy management (EMC).

“Increased capital and heavy investment in Yuanyuan, the acquisition of Xinquan Optoelectronics is to strengthen the company's advantages in outdoor lighting projects.” Deng Shoutie said that in 2014, Hongli's domestic sales in lighting applications mainly through various large and medium-sized projects. Reflecting, the target is to transform and replace the market in mature and large-scale engineering projects such as outdoor lighting, commercial lighting and office lighting.

In 2013, LED outdoor lighting project became the new performance growth highlight of Hongli Optoelectronics. Hongli has successively won the bid for Zhuhai Public Green Lighting LED Street Light Reconstruction Procurement and Related Services (Second Section) and “Guangzhou Downtown Urban Street Light Energy Reconstruction Service Project”. The sixth and seventh bidding sections, Guangzhou Huadu District Municipal Government Road LED lighting energy-saving renovation EMC model procurement and other Guangdong Province lighting renovation project.

After several years of development, LED street lights have been recognized in the domestic market. On the one hand, thanks to the government's vigorous promotion and support, the installation of LED street lights continued to grow rapidly in 2013. On the other hand, with the growth of demand for foreign street lamps, the export volume of LED street lamps is also growing rapidly.

The High-Tech LED Industry Research Institute (GLII) expects that with the further advancement of the national LED lighting policy and the increase in overseas export demand, outdoor LED lighting will maintain rapid growth in the next few years.

Many layouts of Hongli Optoelectronics on outdoor lighting show the company's determination to strengthen lighting applications, especially outdoor lighting. On the other hand, the development of outdoor lighting in the next few years will also bring Hongli a white light package. A new profit growth point.

Deng Shou-ti said that in 2014, indoor lighting will mainly focus on foreign markets, segmentation management of foreign markets, further increase the development of foreign markets, especially emerging markets, and increase the foreign market share of the company's LED lighting products.

"The future does not rule out that the company will integrate the resources and advantages of the LED industry chain through mergers and acquisitions, and expand the company's new profit growth point."

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