[Text|High-tech LED reporter Luo Shenghua] Compared with previous years, the LED lighting terminal market in 2014 showed a trend of high and low, although the overall output value of the LED downstream application market has been greatly improved, but the second half of the year continues to this day. The “linking tide†and “closing tide†once again confirmed that under the pressure of cost and market competition, lighting companies are facing the challenge of reshuffle.
In this process, scale and channel are the key factors that determine the ultimate competitive landscape of the company.
As a result, recent brands such as Sunshine Lighting, Sanxiong and Aurora have announced that they will comprehensively clean their terminal channels in 2015.
From the perspective of the operation of various enterprises in the lighting market, Sun Lighting, Sanxiong·Aurora and other representative first-line lighting brands have a market share of more than 50%, and second-tier brands represented by Sidon and Xinteli. It is basically the completion of the market layout of LED products.
Under the control of the strong channel of the first-line lighting brand, it is no longer easy for the third- and fourth-line lighting companies to sell products through the channels of brand enterprises.
LED industry reshuffle has intensified, Dr. Zhang Xiaofei, chairman of Gaogong LED, said recently that if the company can win for three years, it can be seen that the LED industry has entered a state of life and death.
"Don't say that the lighting industry has entered the stage of life and death, the same is true in the chip industry. In 2015, the competition in the chip industry has become more intense, industrial integration has accelerated, and the competitive situation facing enterprises will become more and more serious." When interviewed by the LED reporter, Dr. Wang Jiangbo, vice president of Huacan Optoelectronics, said.
For LED companies, industry competition is intensifying, and “increasing revenues without increasing profits†is the norm. How to “live†and live better is crucial for enterprises.
"Know yourself, eat and eat. When you want everything, if you want to be anything, then you are nothing." Lumileds ("Bright") Asian market for the current status of the industry Director Zhou Xuejun stressed.
In 2015, pure price competition can no longer become a bargaining chip for enterprises. The competition of comprehensive strengths such as brands and channels has become the benchmark for measuring the strength of enterprises. Consumers' awareness of the brand has increased, and dealers have tended to move closer to well-known brands.
The 12th High-tech LED Industry Summit Forum has been held around the hot topics of “Technology, Cooperation, Globalization, Opportunity, Supply Chain, Capital, Market†and has received enthusiastic participation from the industry.
The 13th High-tech LED Industry Summit Forum will also be held on June 8th at Langham Place, Guangzhou Nanfeng. LUMILEDS, Huacan Optoelectronics, Hongli Optoelectronics, Smect, Hyun Shuo, Lang Neng, Mu Linsen and other enterprises will Present important speeches in the forum to share the general trend of the industry.
In this process, scale and channel are the key factors that determine the ultimate competitive landscape of the company.
As a result, recent brands such as Sunshine Lighting, Sanxiong and Aurora have announced that they will comprehensively clean their terminal channels in 2015.
From the perspective of the operation of various enterprises in the lighting market, Sun Lighting, Sanxiong·Aurora and other representative first-line lighting brands have a market share of more than 50%, and second-tier brands represented by Sidon and Xinteli. It is basically the completion of the market layout of LED products.
Under the control of the strong channel of the first-line lighting brand, it is no longer easy for the third- and fourth-line lighting companies to sell products through the channels of brand enterprises.
LED industry reshuffle has intensified, Dr. Zhang Xiaofei, chairman of Gaogong LED, said recently that if the company can win for three years, it can be seen that the LED industry has entered a state of life and death.
"Don't say that the lighting industry has entered the stage of life and death, the same is true in the chip industry. In 2015, the competition in the chip industry has become more intense, industrial integration has accelerated, and the competitive situation facing enterprises will become more and more serious." When interviewed by the LED reporter, Dr. Wang Jiangbo, vice president of Huacan Optoelectronics, said.
For LED companies, industry competition is intensifying, and “increasing revenues without increasing profits†is the norm. How to “live†and live better is crucial for enterprises.
"Know yourself, eat and eat. When you want everything, if you want to be anything, then you are nothing." Lumileds ("Bright") Asian market for the current status of the industry Director Zhou Xuejun stressed.
In 2015, pure price competition can no longer become a bargaining chip for enterprises. The competition of comprehensive strengths such as brands and channels has become the benchmark for measuring the strength of enterprises. Consumers' awareness of the brand has increased, and dealers have tended to move closer to well-known brands.
The 12th High-tech LED Industry Summit Forum has been held around the hot topics of “Technology, Cooperation, Globalization, Opportunity, Supply Chain, Capital, Market†and has received enthusiastic participation from the industry.
The 13th High-tech LED Industry Summit Forum will also be held on June 8th at Langham Place, Guangzhou Nanfeng. LUMILEDS, Huacan Optoelectronics, Hongli Optoelectronics, Smect, Hyun Shuo, Lang Neng, Mu Linsen and other enterprises will Present important speeches in the forum to share the general trend of the industry.
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