[Text|High-tech LED reporter Gan Qin] In 2014, it was called the first year of lighting in the industry, but in the first half of this year, there is still a phenomenon of running the capital chain breaks. How should LED lighting enterprises optimize the supply chain? How to create differentiated and competitive products? From price wars to quality wars, how do middle and upper reaches companies seize opportunities and how to control supply chain risk?
On September 27th, from 9:30 to 12:00, the "12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit--Package and Lighting Special Agenda" was successfully held in Guangzhou Pazhou Canton Fair. The meeting invited Liu Zhen, general manager of Zhaomingxin Technology, Zou Yiming, general manager of Xinyue Optoelectronics, Wang Mengyuan, general manager of Zhonghao Optoelectronics, Wang Pingjin, chairman of Yingluohua Electronics, Chen Xiangdong, chairman of Silan Microelectronics, and Liu Ronghui, director of Rare Earth Research. Explore the transformation and development of the supply chain in the era of LED lighting market growth.
Zou Yiming: COB market competition is not only the price of COB light source is considered by the industry to be a combination of various advantages, such as easier to achieve dimming color, high-density package small size, easy to light, no patch, reflow process, assembly Convenient and so on, it has been recognized and widely used in commercial lighting and other fields.
Zou Yiming, general manager of Xinyue Optoelectronics, said that COB light source packaging has become an important competitive market in the packaging industry and an important indicator of the development of the packaging industry.
"But competition can't avoid price wars. Since 2010, COB has gradually moved to the market. In less than 4 years, all the way to constantly refresh the low price, from a few dollars / W to the current few cents / W. Market The price tug-of-war has been heated up.†Zou Yiming said, “The price is particularly sensitive to the development and opportunities of the COB market, but it has to be triggered by more speculation behind the intense price competition.â€
Zou Yiming believes that COB market competition is not only price competition, it is also the competition of process technology improvement, the segmentation competition of market application field, the competition of enterprise service consciousness, and the management level and capability of enterprise and enterprise. competition.
Finally, Zou Yiming concluded: In the tide of LED industry development and opportunities, challenges and difficulties, enterprises can not blindly follow the trend, trapped in the price transition competition of homogenous Cob products, based on their own advantages and development orientation, review and timely revision By setting medium and long-term development goals, companies and industries can go further.
On September 27th, from 9:30 to 12:00, the "12th High-tech LED Industry Summit Forum and LED Supply Chain Brand Summit--Package and Lighting Special Agenda" was successfully held in Guangzhou Pazhou Canton Fair. The meeting invited Liu Zhen, general manager of Zhaomingxin Technology, Zou Yiming, general manager of Xinyue Optoelectronics, Wang Mengyuan, general manager of Zhonghao Optoelectronics, Wang Pingjin, chairman of Yingluohua Electronics, Chen Xiangdong, chairman of Silan Microelectronics, and Liu Ronghui, director of Rare Earth Research. Explore the transformation and development of the supply chain in the era of LED lighting market growth.
Zou Yiming: COB market competition is not only the price of COB light source is considered by the industry to be a combination of various advantages, such as easier to achieve dimming color, high-density package small size, easy to light, no patch, reflow process, assembly Convenient and so on, it has been recognized and widely used in commercial lighting and other fields.
Zou Yiming, general manager of Xinyue Optoelectronics, said that COB light source packaging has become an important competitive market in the packaging industry and an important indicator of the development of the packaging industry.
"But competition can't avoid price wars. Since 2010, COB has gradually moved to the market. In less than 4 years, all the way to constantly refresh the low price, from a few dollars / W to the current few cents / W. Market The price tug-of-war has been heated up.†Zou Yiming said, “The price is particularly sensitive to the development and opportunities of the COB market, but it has to be triggered by more speculation behind the intense price competition.â€
Zou Yiming believes that COB market competition is not only price competition, it is also the competition of process technology improvement, the segmentation competition of market application field, the competition of enterprise service consciousness, and the management level and capability of enterprise and enterprise. competition.
Finally, Zou Yiming concluded: In the tide of LED industry development and opportunities, challenges and difficulties, enterprises can not blindly follow the trend, trapped in the price transition competition of homogenous Cob products, based on their own advantages and development orientation, review and timely revision By setting medium and long-term development goals, companies and industries can go further.
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