The development of the semiconductor lighting industry has begun to brew more innovative trends in Guangdong. Recently, the EMC Alliance of Guangdong Green Industry Investment Fund, which was just established in Shenzhen, has ushered in the participation of LED leading enterprise Qinshang Optoelectronics. The latter's mature experience in EMC application will bring more driving force to the development of Guangdong's green lighting industry.
It is understood that as early as two years ago, Qinshang Optoelectronics started its own low-carbon road with EMC model, and built a model of financial leasing to build a platform for cooperation between banks and enterprises, and accelerated the development of the semiconductor lighting industry. After entering the EMC alliance, Qinshang Optoelectronics will fully obtain the aggregate benefits brought by the alliance and find a bigger blue ocean in the "chain-type" coordinated development pattern.
From EMC breakout to the development of the group
In 2008, the financial crisis led to economic downturn. When many small and medium-sized enterprises were selling their products, Qinshang Optoelectronics has become the first crab-eater in the LED industry in Dongguan, and tried the model of financial leasing to build a platform for cooperation between banks and enterprises.
This mode of operation is that the government or company that sells the loan to the bank to purchase the LED street lights, and then the lender will use the annual savings of up to 60%-70% of the electricity and maintenance fees in the next few years. Or repay the bank's loan in a year. In this way, the government and the company as the user realize the energy-saving arrangement without paying the money; the bank obtains the financial business similar to the mortgage of the house but with lower risk; and Qinshang Optoelectronics also promotes the new product LED street light with this new model. .
“All towns use diligent LED lights on new roads. Government finances only need to take 20-30% of the funds first. The rest can use the buyer’s credit method, which is paid by bank loans and is saved by 5 to 7 years. The electricity bill to repay the loan.†Zhu Bingzhong, vice president of Qinshang Optoelectronics, said that this is like buying a house. After the down payment, the bank provides the mortgage, and then the buyer buys the mortgage.
The cooperation between Qinshang Optoelectronics and Shipai Town Government is a typical format of this model. The total price of the LED street lamp renovation project in Shipai Town is 29.86 million yuan, which was undertaken by Qinshang Optoelectronics. In the process of cooperation, Shipai Town introduced the Merchant Credit Bank Dongguan Credit Acting Party and signed a five-year contract for the purchase of a house. Therefore, the government does not have to make large sums of money to invest in other municipal projects, but only need to allocate 20-30% of the funds, about five or six million yuan, and the remaining funds are financed by banks. 70% of the price. Then, the Shijie Town Government repaid the China Merchants Bank with the monthly electricity and maintenance fees saved.
According to the introduction, taking Shipai Town as an example, the annual electricity cost of the town is 6.5 million yuan. According to the power saving 64%, the annual savings are 4.2 million yuan, and the maintenance cost is 700,000 yuan. “The government did not spend too much investment to get a green lighting system, and then returned the saved electricity bill to the bank, the bank recovered the loan, and the company sold the product, killing three birds.â€
The EMC breakthrough mode of Qinshang Optoelectronics has achieved remarkable results. It has signed an order of 20 million yuan with the Shilong government and 40 million yuan with the Changping government. It has also attracted many large orders from governments and enterprises inside and outside the province. It is understood that the EMC model of Qinshang Optoelectronics is still exploring and innovating. It can introduce funds, venture capital, etc. directly without the participation of banks, and directly connect with the cooperative enterprises or the government.
The EMC Alliance, which entered Guangdong's green industry investment fund, brought more opportunities for Qinshang Optoelectronics to develop, and also allowed its breakthrough path to move from individuals to avenues for the development of industry enterprises.
"Chain type" synergistic competition engine
The Guangdong Green Industry Investment Fund EMC Alliance, which aims to promote the development of green industry and energy conservation and emission reduction in Guangdong Province, took the lead in blowing up the assembly number of the development of the group in Guangdong. It is understood that the alliance has more than dozens of official member units including LED, financial insurance, and more than 100 applicants are in the process of review. In the next 10 years, the fund will invest 25 billion yuan to carry out LED energy-saving renovation of about 5 million public lighting fixtures in Guangdong Province.
What will the EMC Alliance bring to Qinshang Optoelectronics? "The EMC Alliance mainly integrates energy-saving enterprises, financial institutions and other related units, and relies on the government energy-saving contract of 25 billion yuan, thus inciting hundreds of billions of yuan. The social energy-saving transformation market, as a member of the entire industry chain, alliance members can share the integration results brought by the alliance." The responsible person said.
In fact, unlike EMC cooperation with a single enterprise, all members of the EMC Alliance are closely linked to each other like the chain, and the resulting “chain-type†synergy will undoubtedly add new competition to Qinshang Optoelectronics. engine.
It is understood that the EMC Alliance has brought together many manufacturers such as chips, display screens, heat-conducting devices, assembly plants, etc., in exchange for the maximum benefit with minimum cost, which can be realized between them. For example, in the LED products, the price of common chip components is relatively expensive. In the alliance, the demand for chips by the product manufacturers is very large. Can we appropriately reduce the chip purchase price of the alliance members by the amount? The answer is yes, like Sharp and other chip companies, the price can be low, assembly companies can get chips with less cost, can achieve market benefits.
In addition, financial institutions, academic research institutions, etc. are also responsible for this alliance. If the enterprise needs funds, the financial institution can provide loans to the alliance enterprises by means of the fund credit; the authoritative academic research unit provides the latest and most technologically-sound technical support and sharing for the relevant enterprises and institutions in the alliance, and enhances the competitiveness of the alliance enterprises. At the same time, the technical achievements will be transformed into economic benefits; if the members of the alliance have major invention projects, they can apply to the provincial science and technology department for the right of major special grants.
“The Green Industry Investment Fund needs to transform the green lighting system in the 21 urban area of ​​Guangdong. There is government support. Qinshang Optoelectronics is one of the product suppliers. You don’t have to worry about orders, only you can provide good product supply.†According to the introduction, EMC Alliance and Diligence EMC's self-implemented EMC is not in conflict. The benefits brought by the two are obvious. With this marketing model, not only can sales of energy-saving products be increased, but manufacturers can expand into larger markets and increase market share. Only with the support of the green industry investment fund, it can recover cash flow in time for technology upgrades and product development.
The “low-carbon†operation of the Guangdong Green Industry Fund has quietly started, and the EMC road of Qinshang Optoelectronics is also broader. Under the support of the EMC Alliance, Qinshang Optoelectronics will cooperate more closely with upstream and downstream industrial chain enterprises. The "chain-type" synergy will become more apparent in the fierce competition in the future development of the LED industry.
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