3498 yuan, is vivo's offer to its new flagship yesterday. What's interesting is that X23 only has an 8GB+128GB version.
This style is a bit of the market momentum of Apple's iPhone4 back then.
However, today, when the mainstream mobile phone brand manufacturers in China are full of innovations, vivoX23 does have its unique product innovation.
"The vivoX23 embeds a beautiful curved surface between the front screen and the middle frame, narrowing the 3.2mm middle frame to 2.6mm, which looks like a crescent moon when viewed from the side. The vision and feel are good, and this is also vivo. The pursuit of thin aesthetics.†said Wang Qi, product manager of vivoX series, at the press conference.
"The front of the X23 uses a 6.41-inch FHD+ resolution OLED smart water drop screen, with a screen-to-body ratio of 91.2%. Thanks to the industry’s exclusive ultra-wide-spectrum camera, it supports both visible light and infrared light and successfully integrates infrared light. The lights are hidden, and the X23 also guarantees the experience of'zero light-sensing face recognition' in a dark environment."
VivoX series product line manager Wu Fan said that the fourth-generation screen fingerprint of the X23 and the ultra-thin OLED screen with better light transmission performance broke the record again. The unlocking time of the X23 bright screen is shortened to 0.35 seconds, which is compared with the recognition rate of the X21UD version. An increase of 40%.
At the scene, reporters from the First Mobile Phone Industry Research Institute could clearly feel the excitement of Wang Qi and Wu Fan when they introduced the products.
Because, 3D phantom aurora pattern, crescent moon arc, smart water drop screen, fourth-generation photoelectric screen fingerprint, super light sensitive screen, zero light sensitive face recognition, super wide angle, super backlight, AI beauty, body camera, twin turbo acceleration engine And so on, more than 12 product technological innovations have gathered the countless efforts of vivo R&D personnel day and night.
Once again, the vivoX23, in terms of product appearance and technological innovation, breaks through the mobile phone design of the past Apple iPhone, which is "one side".
"The price of face recognition, under-screen fingerprint, super wide-angle camera and other modules is still high. I believe this is the fundamental reason why the vivoX23 is priced at 3498 yuan."
Sun Yanbiao, Dean of the First Mobile Phone Industry Research Institute, pointed out that as the vivoX series flagship products are priced at around 3500 yuan, it also announced that the vivo flagship product line has turned to high-end.
If we say that in the past two or three years, vivo has been testing the high-end mobile phone market through the XPlay series, and the summer hot sales of NEX products have basically shown that vivo has a firm foothold in the high-end mobile phone market.
According to data from the First Research Institute of Mobile Phone Industry, vivoNEX ranked first among the best-selling models of China's mobile phones of 3000-3999 yuan in July. In July, the total sales volume of vivoNEX series products in China has reached nearly 460,000 units, surpassing Apple's iPhoneX and iPhone8 in sales.
Information from many offline channels shows that the sales and share of Apple’s iPhone in China fell sharply in July. Part of the reason is that a considerable number of young Apple users have chosen the innovative design of vivoNEX.
"I believe that this time vivo has all blessed so many advanced technologies to X23, and the market confidence and confidence should also come from the market success of NEX series products." Sun Yanbiao said.
But vivo's high-end insistence is not only X23, but also Jovi IoT.
Because, with nearly 300 million mobile phone users in the world, vivo has successfully promoted to an Internet company, and a larger market space comes from the Internet of Everything.
"The purpose of vivo doing this is to allow all consumers to experience the seamless interconnection of IoT on vivo's smart terminals."
The director of the vivo Artificial Intelligence Global Research Institute said that vivo hopes to seamlessly connect smart devices through unified technical standards to create smart life experiences for consumers.
In the coming era of Internet of Everything, mobile phones, as the terminal devices that consumers follow with them, will be the largest connection center for a long time, and the first stop in the era of Internet of Everything is smart home.
It is reported that at the IoT conference in July, vivo has united with leading brands in multiple industries to jointly build a set of technical agreements that can realize the interconnection of smart devices without changing the private agreements of various manufacturers.
With the release of jovi IoT, vivo has further implemented the alliance’s open strategy. In the face of smart home devices with different brands of home appliances, consumers no longer need to download multiple APPs, and can complete all operation experiences on one application. This is a great improvement to the consumer experience.
"Vivo has established an open ecosystem of Internet of Everything with Midea, TCL, Cobos, Skyworth, NVC Lighting, XGIMI and other companies." Zhou said.
Sun Yanbiao said that vivo's launch of Jovi Internet of Things marks the official start of vivo's 5G market, and it will open up the future with an open attitude.
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