The booming domestic LED display industry in recent years has attracted many entrepreneurs. However, in the big waves, not all companies can become a wonderful flower in full bloom. Although I don't know why Rose Technology chose this name that doesn't match the "display technology", Rose Technology has really blossomed its own flowers in the fiercely competitive LED industry. Recently, the author was fortunate to visit Rose's production base of 4,000 square meters in Tianrui Industrial Park, Bao'an District, Shenzhen, and had an in-depth conversation with Mr. Ning Lei, a product engineer. Exquisite Corporate Ideal Mr. Ning Lei first led us to visit and explain the production base of Rose. During the visit, Mr. Ning repeatedly mentioned to us the model of the tissue production organization: the assembly line and the artificial assistance. Mr. Ding said that although the machine can do most of the work in almost all processes, Rose still emphasizes the decisive value of "people" in the assembly line. It is not only the assembly line that requires personnel to participate and operate, but also because many times the assembly line, especially the automatic machine, is not as efficient and quality as “human†in some aspects.
On the assembly line of Rose, we also found a strange phenomenon. Employees can work with a smile: people dance with the machine, but they feel less nervous. Skillful operation has a sense of "leisure".
For this special workflow organization and working environment, Mr. Ning told us that this is a special cultural pursuit of Rose Enterprise. Empty talk about the ambitious goal, the industry first, the world first, that is not the goal that all companies can accomplish: the first is only one, but you can find a lot of happy positions in the entire team. Rose's vision is to make itself a "fine" brand in the LED industry.
Mr. Ning Lei told us that this kind of exquisiteness is not only a requirement for any product produced from Rose, but also a requirement for the internal and external value environment of the enterprise. We strive for excellence for our customers, strive for excellence, and have exquisite standards for the long-term growth of our company, giving each employee a “exquisite†living environment. In Mr. Ning's view, “exquisiteness†is not only meticulous rigor, but also the meaning of “happy happinessâ€.
From the technical innovation of the little bit, we are pursuing the exquisite corporate ideals, which makes our visit to the 4,000-square-meter assembly line of the rose become “comfortable and happyâ€. The uniform process and the busy production sequence are impressive. During the visit, Mr. Ning Lei did not forget to introduce us to many technical details, many interesting little things.
For example, the box of the LED module of Rose is from Rose's own patented technology. This technology not only reduces the process difficulty in the box packaging process, but also significantly improves the flatness of the final LED screen unit. Mr. Ning introduced that some LED display customers have extremely high requirements for the final flatness of the wall. It is officially recognized by the customers that Rose is the leading technology in this respect.
There are many similar improvements. For example, the substrate of a conventional dot matrix plastic module is white. However, the color picture requires that the background around the lamp body must be black, which is beneficial to improve the color and contrast of the overall screen. In order to provide the overall quality of the product, Rose specifically requires upstream suppliers to provide products based on the technical standards of Rose.
Quality control is the lifeline of the company
Although Rose is a company that has just been established, the company has not relaxed its technical requirements for products. The ISO9001 quality management system and the Six Sigma process have been fully established. When talking about product quality management, Mr. Ning specifically emphasized to us the “point-by-point correction†technology of Rose. Since the LED tube of the LED display panel is independently manufactured, it is inevitable that there is a slight difference in the original display characteristics, and the "point-by-point correction" technique must be introduced to ensure the consistency of the effect of the entire screen.
In addition to the introduction of point-by-point correction technology, Rose has set up five quality inspections, two aging tests, and introduced up to six QA tests throughout the process. Mr. Ning said that the cumbersome testing process seems to increase the cost, but in essence it guarantees the quality of the product, that is, "protects the brand image."
Quality control is the lifeblood of manufacturing companies. From the very beginning, Rose has implemented a basic standard: quality is higher than customer expectations. In the upstream procurement of raw materials, Rose has paid great attention to cost performance, but has never relaxed the quality standards of its products. In the process of production, Rose introduces the integrated process method of manual equipment and manual inspection and repair. Minimize quality risk through collaboration between people and machines. Combined with rigorous process and factory testing, the products that are delivered to customers are guaranteed to be “perfectâ€.
Mr. Ning told us that the LED big screen market is a typical project city. Often a customer invests millions of dollars to buy you a screen, and any flaws will become a big problem. Adhering to the principle of “exquisite†excellence in quality is the basic corporate norm of Rose and one of the most important market competitiveness of Rose.
Conquering customers with excellent quality and talking about the current market strategy of Rose, Mr. Ning frankly said that the pursuit of high standards and top-notch is not the current strength of Rose. Rose's strategy is to create high-brand users and industry reputation in the mainstream market, and to form a refined enterprise company through continuous accumulation.
An important part of the refinement strategy comes from Rose's unique product values. Mr. Ning believes that the inevitable trend of LED display products based on semiconductor technology is “popularizationâ€, and the trend of continued price decline will not change in the short term. However, falling prices and falling costs will not result in a decline in product quality. "If you want to occupy a place in the future market, you must first ensure that the price is right, the quality of the products is excellent, and ensure that the technical indicators meet the needs of customers," Mr. Ning said.
In practical applications, LED products are often responsible for the “significant tasks†of the corporate facade. At the same time, it is a long-time application. In the face of such a situation, Mr. Ning particularly emphasized the rigor of Rose in the aging test. "LED big screen to protect customers without a year, no problem in five years," Mr. Ning pointed out that this customer demand determines Rose's quality control strategy with long-term product stability as the core.
"The longer you let customers use, the more it feels that your product is not a simple thing." In Ruiwei's long-lasting product quality stability is the core of the LED screen business.
Postscript: The trip to Rose made us feel the vitality of the new generation of the domestic LED display industry. In the context of the ever-expanding market for LED display applications, more roses will bloom in this promising industry.
On the assembly line of Rose, we also found a strange phenomenon. Employees can work with a smile: people dance with the machine, but they feel less nervous. Skillful operation has a sense of "leisure".
For this special workflow organization and working environment, Mr. Ning told us that this is a special cultural pursuit of Rose Enterprise. Empty talk about the ambitious goal, the industry first, the world first, that is not the goal that all companies can accomplish: the first is only one, but you can find a lot of happy positions in the entire team. Rose's vision is to make itself a "fine" brand in the LED industry.
Mr. Ning Lei told us that this kind of exquisiteness is not only a requirement for any product produced from Rose, but also a requirement for the internal and external value environment of the enterprise. We strive for excellence for our customers, strive for excellence, and have exquisite standards for the long-term growth of our company, giving each employee a “exquisite†living environment. In Mr. Ning's view, “exquisiteness†is not only meticulous rigor, but also the meaning of “happy happinessâ€.
From the technical innovation of the little bit, we are pursuing the exquisite corporate ideals, which makes our visit to the 4,000-square-meter assembly line of the rose become “comfortable and happyâ€. The uniform process and the busy production sequence are impressive. During the visit, Mr. Ning Lei did not forget to introduce us to many technical details, many interesting little things.
For example, the box of the LED module of Rose is from Rose's own patented technology. This technology not only reduces the process difficulty in the box packaging process, but also significantly improves the flatness of the final LED screen unit. Mr. Ning introduced that some LED display customers have extremely high requirements for the final flatness of the wall. It is officially recognized by the customers that Rose is the leading technology in this respect.
There are many similar improvements. For example, the substrate of a conventional dot matrix plastic module is white. However, the color picture requires that the background around the lamp body must be black, which is beneficial to improve the color and contrast of the overall screen. In order to provide the overall quality of the product, Rose specifically requires upstream suppliers to provide products based on the technical standards of Rose.
Quality control is the lifeline of the company
Although Rose is a company that has just been established, the company has not relaxed its technical requirements for products. The ISO9001 quality management system and the Six Sigma process have been fully established. When talking about product quality management, Mr. Ning specifically emphasized to us the “point-by-point correction†technology of Rose. Since the LED tube of the LED display panel is independently manufactured, it is inevitable that there is a slight difference in the original display characteristics, and the "point-by-point correction" technique must be introduced to ensure the consistency of the effect of the entire screen.
In addition to the introduction of point-by-point correction technology, Rose has set up five quality inspections, two aging tests, and introduced up to six QA tests throughout the process. Mr. Ning said that the cumbersome testing process seems to increase the cost, but in essence it guarantees the quality of the product, that is, "protects the brand image."
Quality control is the lifeblood of manufacturing companies. From the very beginning, Rose has implemented a basic standard: quality is higher than customer expectations. In the upstream procurement of raw materials, Rose has paid great attention to cost performance, but has never relaxed the quality standards of its products. In the process of production, Rose introduces the integrated process method of manual equipment and manual inspection and repair. Minimize quality risk through collaboration between people and machines. Combined with rigorous process and factory testing, the products that are delivered to customers are guaranteed to be “perfectâ€.
Mr. Ning told us that the LED big screen market is a typical project city. Often a customer invests millions of dollars to buy you a screen, and any flaws will become a big problem. Adhering to the principle of “exquisite†excellence in quality is the basic corporate norm of Rose and one of the most important market competitiveness of Rose.
Conquering customers with excellent quality and talking about the current market strategy of Rose, Mr. Ning frankly said that the pursuit of high standards and top-notch is not the current strength of Rose. Rose's strategy is to create high-brand users and industry reputation in the mainstream market, and to form a refined enterprise company through continuous accumulation.
An important part of the refinement strategy comes from Rose's unique product values. Mr. Ning believes that the inevitable trend of LED display products based on semiconductor technology is “popularizationâ€, and the trend of continued price decline will not change in the short term. However, falling prices and falling costs will not result in a decline in product quality. "If you want to occupy a place in the future market, you must first ensure that the price is right, the quality of the products is excellent, and ensure that the technical indicators meet the needs of customers," Mr. Ning said.
In practical applications, LED products are often responsible for the “significant tasks†of the corporate facade. At the same time, it is a long-time application. In the face of such a situation, Mr. Ning particularly emphasized the rigor of Rose in the aging test. "LED big screen to protect customers without a year, no problem in five years," Mr. Ning pointed out that this customer demand determines Rose's quality control strategy with long-term product stability as the core.
"The longer you let customers use, the more it feels that your product is not a simple thing." In Ruiwei's long-lasting product quality stability is the core of the LED screen business.
Postscript: The trip to Rose made us feel the vitality of the new generation of the domestic LED display industry. In the context of the ever-expanding market for LED display applications, more roses will bloom in this promising industry.
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