The upgrading of technology products is accelerating and home appliances are becoming more intelligent. In recent years, with the major manufacturers seizing the living room entertainment market, "smart TV boxes" have gradually become one of the favorite living entertainment products for consumers. The "Smart TV Box" that integrates Internet and applications enables traditional TVs to have Internet access, content on demand, applications, and even gaming capabilities, greatly enriching the original single cable TV experience. Following this, related products such as millet boxes, music boxes, barley boxes, Tmall Boxes, and Huawei Wyatt Boxes have been introduced. Today, the old broadband operator Founder Broadband is also relying on the Founder Group, integrating a number of game companies, e-commerce, and information resources, and launching Founder "Le Box". The first batch of products have been launched in Beijing, Dalian and Changchun.
Compared with other similar products, "Lejia Box" will be distributed free of charge to users with Broadband bundled high-speed broadband. Founder Broadband distributed service personnel in various communities will provide on-site installation, commissioning and other follow-up services free of charge. Founder Broadband's unique "free gift" and "rest assured service" will be the great advantage of the Lejia box. In terms of product audiences, the positioning of the Lejia box focuses on the Founder broadband community home users aged between 18 and 45. For this group of people, Lejia Box highlights the fluency of video, the convenience of operation, and the rapid update of content. Founder Broadband has obtained the genuine authorization of Hua Digital Media Broadcasting and Control Platform to ensure that the Lejia boxes contain a wealth of audio and video content. Users can enjoy more than 1 million hours of HD legal video resources and bid farewell to non-genuine and fuzzy images.
In terms of its overall strategic layout, Lejia Box focuses more on Founder’s broadband as a link and is committed to the comprehensive construction of China’s smart family in the future. It is reported that Lejia Box will be the first in the industry to provide cross-border services, such as games, points systems, community o2o services, etc., while also introducing customized information content and online consumer experience. Lejia box is relying on the strong user base of Founder Broadband, through high-speed broadband, big data center, mining user needs, change the one-way communication for interactive communication. Based on the Internet to provide users with a large number of personalized proliferation services, build a "wisdom family" business model.
In the future, after Roca’s box is listed on a large scale, it will be closely integrated with Founder Broadband’s existing community broadband services to grasp the development trend of video+broadband and establish more close relationships with users through a more diversified user experience. As one of the products of Founder Broadband’s smart home strategy, the launch of the Lejia box means that Founder Broadband has taken a solid step in the transformation of smart homes and smart communities.
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