In the past two days, the Zhengzhou urban management law enforcement tried to broadcast live webcasts over the circle of friends and Weibo. With the increase of bandwidth and the popularity of mobile networks, the web broadcast swept the entire Internet like a wave. The webcast was under the Internet bubble. Another gimmick still has a blue sea worth digging?
Amazingly competing in the test of the water network broadcast trend?
In recent years, the domestic online video broadcast platform has officially entered the public's field of vision since its beginnings and starts to show an explosive growth in the two years from 2010 to 2011. In China, besides YY, Betta, Huya, Yingke The live streaming applications such as Zanthoxylum bungeanum, various video communities such as the second beat, beautiful beat, and B station have also embedded live broadcast features.
According to industry statistics, the market size in 2014 reached 5.43 billion, and it is expected to reach 7.77 billion in 2015 and will exceed 10 billion in 2016. As of now, there are more than 100 online live broadcast platforms in China, of which the market size for webcasting is about 9 billion, and the number of webcasting platform users has reached 200 million.
In 2015, the number of online live broadcast platforms in China was close to 200, of which the market size for webcast was about 9 billion, and the number of webcasting platform users had reached 200 million. At the same time, the daily live number of large-scale live broadcast platforms was close to 4 million at the same time during peak daily hours. The number of rooms exceeds 3,000.
Undoubtedly, the cake of the live broadcast industry has been placed on the table completely. At present, it can only be said to be an initial excavation. Its own value is not just a video. It is a multi-faceted activity that integrates interactive and promotional activities. In terms of products, the most important thing is to be able to circulate the powder. Numerous big brothers have also started their ping powder road in the past two years.
Now standing behind many live broadcast platforms is a big party, like the “national husband†Wang Sicong’s Panda TV, 1 billion in the era of Huga and ME, Tencent’s 400 million investment in bettas, and Lei Jun’s own APP “Live on the Milletâ€. New products have been released, and there have even been live broadcasts of cars like FAW.
Of course, not only is it domestically ambitious, but in foreign countries, Amazon acquired Twitch for $970 million in 2014, which accounted for half of the online game broadcast abroad. In the first half of 2016, Facebook vigorously promoted live Facebook Live, YouTube developed live game YouTube Gaming, and YouTube Connet for all citizens. Instagram and Snapchat are also comprehensively deploying the live broadcast industry.
From the entertainment industry to the industry's live broadcast industry in the end have much influence?
According to big data analysis, nearly 50% of netizens said they have watched online live broadcasting. How large is this scale? The China Internet Network Information Center was announced earlier this year. As of December 2015, the number of Internet users in China reached 688 million, and the total number of new users for the year was new. Increased 39.51 million netizens. The Internet penetration rate was 50.3%, an increase of 2.4 percentage points from the end of 2014. 50% of netizens represent nearly 350 million people. It can be almost said that 3 out of 10 people in China have seen live broadcasts.
We also know that the hot broadcast industry is actually very low on the threshold. Usually only one computer and one account are required. The earliest days of webcasting are mainly live entertainment, followed by e-sports, outdoor, education, celebrities, and other diverse anchors. The form began to rise.
However, with the rapid development of mobile networks, mobile broadcasts have begun to rise. Traditional webcasts are limited in their ability to perform limited activities in specific spaces. The rise of mobile terminals indicates that not only the live broadcast industry in the future It will be confined to a limited space. The more interactive activities such as conferences and courses can also be carried out smoothly on the live stream, and the niche broadcast of live entertainment will begin to expand into social activities. It can be said that we are now living in a "people." In the era of live broadcast, iiMediaResearch data shows that with the rise of mobile broadcast, mobile live broadcast revenue will account for 34.6% of the overall live broadcast market revenue by 2018.
Based on the further improvement of the mobile terminal, the current live broadcast industry has been able to combine various industries, and the live broadcast has begun to enter more and more sub-sectors. It is itself an illusion that it has already given a certain degree of practical significance.
First of all, the influence of live broadcast is bound to be huge. Unlike the recorded video, live broadcasts have perfect timeliness and authenticity. For example, the recent comparison of the live travel tour, the full follow-up tour, and the intuitive experience of travel routes and local scenery The immediacy is very high. Every spectator is a participant in the trip and can give a certain reference to the viewers with travel intentions, either good or bad.
Not only tourism, like some conferences, most people may not be able to go to the site, but they can know the conference’s content through broadcasting for the first time, taking into account the factors of the participants and saving the company a lot of money; or Some courses, especially for office workers, may not be able to take the time to participate in the class. By means of live broadcasting, it is not only time-saving, but also anytime, anywhere.
On October 28, 2015, the NBA regular season was unveiled. For the defending champions Golden State Warriors and New Orleans Cricket, the NBA provided the audience with VR (virtual reality) for the first time.
With the advancement of VR hardware technology in companies such as Facebook and Sony, VR technology has gradually moved from behind the scenes to the stage, and the combination of VR and live video will become the next outlet in the field of live video broadcasting. Compared with the characteristics of ordinary video live broadcasts, VR live streaming will allow flat images to become full and rich. Users can immerse themselves in live broadcast environments. Realistic scenarios will increase users’ interest and interactive desires, ultimately achieving live broadcast quality. The upgrade.
Problems abound everywhere in the webcast health?
The development of live webcasts is rapid, but the development of the entire industry is not as healthy as most people think. We know that the current live broadcast profits use people’s interests, delusions and voyeurism, and the content is homogenized seriously. Singing, games and other categories.
For example, on the live game platform, after several early platforms began to make money, a large number of platforms began to imitate. Now the same types of game platforms are popping up, but the content is basically the same, but there are more people than the same piece of cake. Sharing, can not dig deeper value, once the user's freshness is easy to disappear, destined to have a large number of companies will fail, do not use the healthy development of the industry, although fresh live topics began to emerge, and most of them are just testing the water, Not mature nor prominent.
Not only is the problem of homogenization, the social issues of the live video broadcast are equally prominent. Just as the “papi sauce†has been repeatedly criticized due to the frequent popping of programming, it has been requested by the General Administration of Optoelectronics to reorganize the program offline, remove obscure and vulgar content, and comply with the network audiovisual requirements. After the industry's program review rules are required, it can be re-introduced. Although the "papi sauce" Tucao is only for the so-called "program effect" to cater to the audience, but at the same time as a net red, had to consider the impact on children and other groups, this use of burst mouthful talk show is for stimulation The public promoted the dissemination of the topic's fermentation and created an explosion that attracted everyone's attention. Through the click-through rate, browsing rate, comment rate, and interaction rate, they brought about the effect of ideological turbulence. However, it was clearly not conducive to the rationality and value of the entire society. It also does not meet the requirements of the official mainstream values.
In the live broadcast industry, explosions can only be said to be “little things.†In the past two years, news of various types of pornography, gambling, and drugs in the live webcasts have become commonplace. The negative impact has been enormous and has greatly corroded the physical and mental health of young people.
Not only physical and mental health, like a while ago, Wang Sicong for the live sleeping female anchors to pay 70,000 yuan shopping cart, live daze and receive millions every day, this type of news often appear on top of the headlines, although these are only marketing routines , but it will inevitably cause a misconception to young people with a lot of immature minds that “live and lying can make moneyâ€. Many people only see those successful live broadcasters. How many are they stepping on their feet? The live broadcast is indeed a Justified work, but this unhealthy style cannot help.
Webcasting is an emerging industry that is indeed an industry worth investing in. However, it is still immature. More and more platforms are emerging. Most of them are on the edge of ethics and law. The entire industry is a mixed bag, new industries must be supported, and market consolidation must be implemented. Indispensable for the domestic chaos of the live broadcast market government should speed up the establishment of standards and regulations, the industry should adhere to the green and healthy platform to build the center, do not be fooled by meagre eyes.
Amazingly competing in the test of the water network broadcast trend?
In recent years, the domestic online video broadcast platform has officially entered the public's field of vision since its beginnings and starts to show an explosive growth in the two years from 2010 to 2011. In China, besides YY, Betta, Huya, Yingke The live streaming applications such as Zanthoxylum bungeanum, various video communities such as the second beat, beautiful beat, and B station have also embedded live broadcast features.
According to industry statistics, the market size in 2014 reached 5.43 billion, and it is expected to reach 7.77 billion in 2015 and will exceed 10 billion in 2016. As of now, there are more than 100 online live broadcast platforms in China, of which the market size for webcasting is about 9 billion, and the number of webcasting platform users has reached 200 million.
In 2015, the number of online live broadcast platforms in China was close to 200, of which the market size for webcast was about 9 billion, and the number of webcasting platform users had reached 200 million. At the same time, the daily live number of large-scale live broadcast platforms was close to 4 million at the same time during peak daily hours. The number of rooms exceeds 3,000.
Undoubtedly, the cake of the live broadcast industry has been placed on the table completely. At present, it can only be said to be an initial excavation. Its own value is not just a video. It is a multi-faceted activity that integrates interactive and promotional activities. In terms of products, the most important thing is to be able to circulate the powder. Numerous big brothers have also started their ping powder road in the past two years.
Now standing behind many live broadcast platforms is a big party, like the “national husband†Wang Sicong’s Panda TV, 1 billion in the era of Huga and ME, Tencent’s 400 million investment in bettas, and Lei Jun’s own APP “Live on the Milletâ€. New products have been released, and there have even been live broadcasts of cars like FAW.
Of course, not only is it domestically ambitious, but in foreign countries, Amazon acquired Twitch for $970 million in 2014, which accounted for half of the online game broadcast abroad. In the first half of 2016, Facebook vigorously promoted live Facebook Live, YouTube developed live game YouTube Gaming, and YouTube Connet for all citizens. Instagram and Snapchat are also comprehensively deploying the live broadcast industry.
From the entertainment industry to the industry's live broadcast industry in the end have much influence?
According to big data analysis, nearly 50% of netizens said they have watched online live broadcasting. How large is this scale? The China Internet Network Information Center was announced earlier this year. As of December 2015, the number of Internet users in China reached 688 million, and the total number of new users for the year was new. Increased 39.51 million netizens. The Internet penetration rate was 50.3%, an increase of 2.4 percentage points from the end of 2014. 50% of netizens represent nearly 350 million people. It can be almost said that 3 out of 10 people in China have seen live broadcasts.
We also know that the hot broadcast industry is actually very low on the threshold. Usually only one computer and one account are required. The earliest days of webcasting are mainly live entertainment, followed by e-sports, outdoor, education, celebrities, and other diverse anchors. The form began to rise.
However, with the rapid development of mobile networks, mobile broadcasts have begun to rise. Traditional webcasts are limited in their ability to perform limited activities in specific spaces. The rise of mobile terminals indicates that not only the live broadcast industry in the future It will be confined to a limited space. The more interactive activities such as conferences and courses can also be carried out smoothly on the live stream, and the niche broadcast of live entertainment will begin to expand into social activities. It can be said that we are now living in a "people." In the era of live broadcast, iiMediaResearch data shows that with the rise of mobile broadcast, mobile live broadcast revenue will account for 34.6% of the overall live broadcast market revenue by 2018.
Based on the further improvement of the mobile terminal, the current live broadcast industry has been able to combine various industries, and the live broadcast has begun to enter more and more sub-sectors. It is itself an illusion that it has already given a certain degree of practical significance.
First of all, the influence of live broadcast is bound to be huge. Unlike the recorded video, live broadcasts have perfect timeliness and authenticity. For example, the recent comparison of the live travel tour, the full follow-up tour, and the intuitive experience of travel routes and local scenery The immediacy is very high. Every spectator is a participant in the trip and can give a certain reference to the viewers with travel intentions, either good or bad.
Not only tourism, like some conferences, most people may not be able to go to the site, but they can know the conference’s content through broadcasting for the first time, taking into account the factors of the participants and saving the company a lot of money; or Some courses, especially for office workers, may not be able to take the time to participate in the class. By means of live broadcasting, it is not only time-saving, but also anytime, anywhere.
On October 28, 2015, the NBA regular season was unveiled. For the defending champions Golden State Warriors and New Orleans Cricket, the NBA provided the audience with VR (virtual reality) for the first time.
With the advancement of VR hardware technology in companies such as Facebook and Sony, VR technology has gradually moved from behind the scenes to the stage, and the combination of VR and live video will become the next outlet in the field of live video broadcasting. Compared with the characteristics of ordinary video live broadcasts, VR live streaming will allow flat images to become full and rich. Users can immerse themselves in live broadcast environments. Realistic scenarios will increase users’ interest and interactive desires, ultimately achieving live broadcast quality. The upgrade.
Problems abound everywhere in the webcast health?
The development of live webcasts is rapid, but the development of the entire industry is not as healthy as most people think. We know that the current live broadcast profits use people’s interests, delusions and voyeurism, and the content is homogenized seriously. Singing, games and other categories.
For example, on the live game platform, after several early platforms began to make money, a large number of platforms began to imitate. Now the same types of game platforms are popping up, but the content is basically the same, but there are more people than the same piece of cake. Sharing, can not dig deeper value, once the user's freshness is easy to disappear, destined to have a large number of companies will fail, do not use the healthy development of the industry, although fresh live topics began to emerge, and most of them are just testing the water, Not mature nor prominent.
Not only is the problem of homogenization, the social issues of the live video broadcast are equally prominent. Just as the “papi sauce†has been repeatedly criticized due to the frequent popping of programming, it has been requested by the General Administration of Optoelectronics to reorganize the program offline, remove obscure and vulgar content, and comply with the network audiovisual requirements. After the industry's program review rules are required, it can be re-introduced. Although the "papi sauce" Tucao is only for the so-called "program effect" to cater to the audience, but at the same time as a net red, had to consider the impact on children and other groups, this use of burst mouthful talk show is for stimulation The public promoted the dissemination of the topic's fermentation and created an explosion that attracted everyone's attention. Through the click-through rate, browsing rate, comment rate, and interaction rate, they brought about the effect of ideological turbulence. However, it was clearly not conducive to the rationality and value of the entire society. It also does not meet the requirements of the official mainstream values.
In the live broadcast industry, explosions can only be said to be “little things.†In the past two years, news of various types of pornography, gambling, and drugs in the live webcasts have become commonplace. The negative impact has been enormous and has greatly corroded the physical and mental health of young people.
Not only physical and mental health, like a while ago, Wang Sicong for the live sleeping female anchors to pay 70,000 yuan shopping cart, live daze and receive millions every day, this type of news often appear on top of the headlines, although these are only marketing routines , but it will inevitably cause a misconception to young people with a lot of immature minds that “live and lying can make moneyâ€. Many people only see those successful live broadcasters. How many are they stepping on their feet? The live broadcast is indeed a Justified work, but this unhealthy style cannot help.
Webcasting is an emerging industry that is indeed an industry worth investing in. However, it is still immature. More and more platforms are emerging. Most of them are on the edge of ethics and law. The entire industry is a mixed bag, new industries must be supported, and market consolidation must be implemented. Indispensable for the domestic chaos of the live broadcast market government should speed up the establishment of standards and regulations, the industry should adhere to the green and healthy platform to build the center, do not be fooled by meagre eyes.
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