Hisense Reveals a Thousand-Year Billion-scale "Invisible Industry" Veil B2B Business

In the first nine months of this year, Hisense Group achieved sales revenue of 78.5 billion yuan, of which B2B business accounted for 27% of the group's revenue, and profit accounted for 38%. With the rapid development of B2B business, Hisense or will recreate a 100 billion-class enterprise,” During the 2016 Media Open Day, Liu Hongxin, the president of Hisense Group, stated that "Hisense is not a household electrical appliance company, but a true technological enterprise."

Behind the words “technology companies” are both well-known TV services and the large-scale “stealth industry” - China's first market share of optical communications, and the country's first intelligent transportation for the seventh consecutive year, and the second largest in the country. Commercial Air Conditioning... Originally, Hisense's “B Side” was so wonderful. What kind of story is there?

"Opportunities always favor people who have prepared themselves."

Hisense's achievements in the B2B field are based on years of accumulation. Liu Hongxin said that in the field of intelligent transportation, Hisense has been working hard for 18 years, and has been involved in the optical communications industry for more than 13 years.

Hisense Group President Liu Hongxin

Due to the early start, high starting point, and accurate positioning, Hisense became the first company in the world to develop 10G PON products. “Optical communication devices only began to be popular today, and Hisense has been successfully developed since 2008.”

Ten years of grinding a sword. Today, Hisense's broadband optical module business has achieved remarkable results: The company has the largest product scale in the country and the fifth in the world. Among them, the access network optical module is the first in the world for five consecutive years and accounts for half of the domestic market.

It is worth mentioning that as early as 2008, Hisense cooperated with the Center for Space Applications of the Chinese Academy of Sciences to jointly develop and develop aerospace-grade optical modules. Not long ago, this product was already used in the Tiangong-2 space laboratory.

Hisense Broadband Multimedia related person in charge said that Hisense is developing 100G PON, 200G and 400G products, which will form a strong support for future generations of access networks, Internet of Things and other fields.

Hisense is at the forefront of the world not only in optical communications, but also in medical electronics and intelligent transportation. Hisense's computer-assisted surgery system (Hisense CAS) has been at the forefront of the world through many years of medical imaging technology accumulation and product development, making China the fourth most successful medical reconstruction in the world besides the United States, Japan, and France. The country of the product.

Hisense's intelligent transportation technology research and development began in 1998 when private cars were not widely used. It has now grown into a leading brand in China's intelligent transportation industry. Hisense has participated in the intelligent transportation system for the hosting cities of almost all major domestic events.

Looking back on the development of B2B business, Liu Hongxin said with emotion: “Opportunities always favor people who have preparations.” It can be said that Hisense’s technological heritage is impressive. It is not so much that Hisense is a prepared company. It is better to say that Hisense's eyes always keep an eye on the future.

"Technology, Technology, or Technology"

When asked about the key words for the success of Hisense B2B business, Liu Hongxin's answer is "Technology, Technology, or Technology." The importance of "Technology Establishment" for Hisense is self-evident.

In Liu Hongxin’s opinion, Hisense’s transformation can be interpreted in terms of a “T-mode,” which represents both technology and the path to development—a horizontal line for the basic market and a vertical line for the technology. .

"T-mode avoids the so-called subversive impact of SMEs and constitutes an important part of Hisense's defense against changes in the economic environment," said Liu Hongxin.

In fact, a key factor in the success of Hisense in the B2B field is Hisense’s corporate culture of “honesty, integrity, pragmatism, and growth”. Many people still remember the fact that Zhou Houjian, chairman of Hisense Group, gave a reply to an engineer. In Zhou Houjian's view, honesty is the bottom line that companies cannot break through, and credit management is the second “ID card” based on the world.

Speaking of the power of technology and integrity, Liu Hongxin cited an example of the overall situation of the commercial air conditioner market this year. However, the business growth of Hisense is still relatively fast. The reasons for this are as follows: First, product quality is good, and second, attention is paid to Integrity, safeguarding the interests of customers, and playing steadily in business.

Hisense's style of conduct is never to pursue vigorous and vigorous, but to accumulate strength and develop steadily. "Hisense has thrown away short-term, fashionable follow-up today, and tomorrow will reap long-term, sustainable business."

“The transition from B2C to B2B is not an expansion of the industry but an extension of the industry,” said Liu Hongxin. “Hisense will not give up the original B2C business, but hopes to rapidly expand B2B business while stably developing B2C business. The development of the two plates complement each other and recreate a 100 billion-class enterprise."