[IT168 News] The annual "China Good Television" was officially launched this month. This is selected by the China Electronic Video Industry Association and is the most authoritative color TV product recommendation event in China. The industry members call it the year-end exam for the color TV industry. The products that finally come to the fore, need to go through technical review, product testing, consumer experience, third-party market data analysis, and an industry expert jury selected from the industry expert database, so it must have excellent hardware performance, outstanding application features, and perfect Appearance and good user word of mouth. Not only represents the highest level of the industry, but also provides consumers with the most accurate reference information.
It must be admitted that the development of the color TV industry has entered the era of chaos. According to the report released by AVC on “Counting and Forecasting China's Color TV Industry Market in the First Half of 2016â€, the retail volume of the color TV market reached 23.51 million units in the first half of 2016, an increase of 6.9% year-on-year; retail sales amounted to RMB 71 billion. , a year-on-year decrease of 4.0%. It is estimated that the retail sales volume of China's color TV market will reach 49.93 million units in 2016, an increase of 5.7% over the same period of last year. Although the data can also be, but behind the frustration of the TV prices again and again, the brand competition in the online market vowed to carry out the price war in the end, low prices have become the Internet TV cut into the TV industry, with high and low prices is almost every Internet TV The mandatory courses that the brand must go on, face the attack of the Internet brand, the traditional brand has to attack, form the old and new faction forces with the Internet brand, mutual integration and mutual restriction.
If you look closely, you will also find that the value of the user terminal has begun to quietly change, and forced the product manufacturing side to change. First, the change in size, 55 inches for the first time surpassed 32 inches, leaping to become the largest sales volume. The 65-inch market share also climbed to 3%, gradually occupying the high-end market position in the living room TV. Second, 4K TV penetration has increased from 27% in May of last year to 45% in May of this year in the absence of 4K TV broadcasting. Third, many people think that flat-panel TVs will be upgraded again, and then change, nothing more than thinner, but they did not think that with the continuous improvement of technology, in addition to thin, but also become curved, is occupying the high-end market. In addition, the penetration rate of high-end products such as quantum dot TVs and OLED TVs has increased significantly compared with last year. There are also emerging new products such as 8K TVs and laser televisions. Cross-border technologies such as AR and artificial intelligence are also being sought in the color TV industry. Landing, trying to bring about a disruptive experience.
It can be said that manufacturers are trying their best to break the current situation. In the face of a wide range of color TV products on the market, consumers can not help but feel somewhat at a loss to buy, accelerate the pace of technological updates, making information between consumers and manufacturers Asymmetric problems are highlighted.
“Consumers need correct, professional, and objective guidance.†Executive Vice President of China’s Electronic Video Industry Association Bai Weimin stated that the Video Association will give full play to the advantages of industry resources and professional platforms to help consumers purchase quality products at the same time. To further strengthen the industry self-discipline, create a healthy and sustainable development of the competitive environment, and build an important platform for enterprises to display outstanding products.
“Good TV in China†will become a concentrated expression of outstanding products in the color TV industry. Through inventorying and sorting of color TV products in the domestic market this year, it will comprehensively show hot spots in the domestic and foreign markets and future technological development trends, and become the most reliable and reliable consumer “TV purchases. "Guidelines" make consumption more meaningful and make buying more valuable. At present, the front-line brands including TCL, Samsung, LG, Hisense, Skyworth, Xiaomi, Leshi, Changhong, and Philips have actively participated in the event. The final result will be officially released to the whole society by the China Electronics Video Industry Association. Please pay attention.
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