This year's CES, Sony officially launched the OLED TV A1. The appearance of A1 triggered a high degree of attention outside the circle. Some people were amazed at the black technology that the screen would sound, and others were looking forward to how Sony controlled OLED. Fortunately, Xiaobian has taken the lead in getting this A1 TV. After a few days of in-depth experience, we will take everyone to learn more about this new topical BRAVIA A series TV.
Minimized to the simplest perfect TV screen is enough for the form of the TV, has not changed a lot over the years, the Thousand Milliplane has already caused people's fatigue. For Sony who is good at industrial design, the first thing A1 needs to do is rebuild your curiosity. When you first see A1, you will find that this TV does not have a pedestal, there are no perforated speakers around, and the border is narrow enough to be ignored. It looks like a picture frame is standing there from far You want to understand it.
In fact, A1's design philosophy is traceable. Since 2015, Sony TV has adopted the "Slice of Living" design concept, including the previously launched X9300E, Z9D, etc.
Less is more of a design philosophy, simply put, is the use of structured line design, without too many complicated modifications, the appearance of the net can be integrated with the home environment, so look A1 from the side, like two The panels are put together, in front of the screen, behind the brackets.The brackets can be folded, not only will not affect the TV audio-visual experience after the wall is mounted, but also can close to the wall, saving home space.
Due to the absence of a base, the double glass design used in A1 is thickened below the frame to prevent smashing. It is almost impossible to perceive the existence of the frame after the screen is lit, and the sense of unity is very strong. The glass cover on the back enhances the depth of the TV. After seeing the LCD TV, the A1 is much thinner and has the same thickness as the iPhone 6S.
The woofer is at the top, it only supplements the sound and is not the main speaker of the TV. The middle is the signal processing circuit board, the following is a variety of interfaces, including power, HDMI, USB and so on. There is also a hidden side USB interface that needs to be removed to reveal the small side cover.
Below the interface is the fixed position of the wire. Wire management is an important embodiment of Sony's Slice of Living design concept. When the cover is closed, the entire back is neat and tidy, and it also reduces the worry of many users worrying about the cable tangling up.
Because of the emphasis on the positive side without interference, the A1 even moved the Sony LOGO full of faith to a very unremarkable position in the lower left corner of the screen. If you do not look closely, you can't find it. The BRAVIA logo is transferred to the back trim. Tian Xinghong, the chief creative director of Sony Creative Center’s first studio, spoke about this point. For this concise design, there is basically no need to modify the opinions of Sony. One vote passed. It seems that for Sony, A1's priority in design has been greater than the exposure of the brand. It is the consistent design-led concept that created the innovative A1.
There are two circular fixed positions on the left and right sides of the decorative strip, corresponding to the fixed position is the sound drive device, two left and right, a total of four.
The A1 series has such a stunning design that it is inextricably linked with the AcousticSurface technology. We will also focus on the explanation later. A1 completely abandon the design of the traditional sound around the TV, using a unique front-end design, to achieve a non-stand appearance, so that the image without interference, which is a unique visual experience for the user.
The important tool for driving OLED's weapon, X1 Advanced Image Processing Chip A1, is the use of OLED display panels. Of course, the quality of a TV's performance will still be deeply impressed with the characteristics of different panel features, but now it is obviously one-sided to talk about picture quality only considering the panel. The signal processing of the TV chip is also very critical. After all, for users, better picture quality is the point they are most concerned about, behind the black technology, future display technology, etc. are all for this ultimate goal.
We will record the screen performance of A1 by screen shot. The following screen shots are all performed under the system default settings.
Also, because the pixels can be turned on or off by themselves, the light transmission performance is good, the contrast is high, the black is dark, and the white is pure.
In the above set of figures, the night can be perfectly black, with high brightness and high contrast. In contrast, LCD TVs, even if the light control capability is excellent, it is difficult to completely cover the backlight, it is difficult to completely do not leave traces of backlight, especially in comparison with OLED.
Another advantage is that compared with LCDs, OLEDs have a much wider color gamut and can display richer colors. Therefore, OLED screens have always been the darling of the media industry. However, OLEDs often have a tendency to oversaturate, that is, they are too bright, and usually appear blue or green. There are almost no exceptions in OLED TVs that I reviewed before. At first glance, it will look very beautiful, but if you look at it for a long time, your eyes will become fatigued. What about the color performance on A1?
From the screen shots, we can see that there is no overflow in the red, green and blue colors, especially green and blue, which are more vivid than the LCD TVs, but they have not yet reached the level of saturation. The overall style is biased towards reality. Students who are worried about the hot eyes of the OLED screen can rest assured. Obviously, excellent color performance benefits from the X1 advanced image processing chip that A1 is equipped with. The strength of this chip has been fully seen on the Z9D.
This chip will accurately repair and optimize the image signal in terms of color, sharpness, and HDR. After the chip processes the input signal, it analyzes the panel and adapts and optimizes the panel according to different materials and parameters. Therefore, the OLED panel is also used. A1 will have better color than an ordinary OLED TV. which performed.
The response speed of OLED is faster than that of liquid crystal, so the picture will be smoother, especially in high-speed motion scenes, to avoid smear phenomenon. A1 also inherits this advantage very well. When we watch 4K video, we can clearly see the trajectory, whether it is a moving person or a high-speed ball, and the details are kept clear.
In addition, the viewing angle is also better. From the proofs we took in different directions, we can see that there is no obvious whitening phenomenon and there is no color decay.
Pixel Level Reshaping This is what HDR should look like X1 Advanced Processing Chips are not only optimized for OLED panels in color, HDR Dynamic Image Reconstruction technology is frame-by-frame adjustment of picture details, and ordinary TV Just follow a black and white contrast curve to adjust the difference, X1 advanced processing chip will analyze the color and brightness of each object on the screen, each object on the screen to be re-created individually, so that the picture achieves greater depth, more detailed The texture, in order to get a more realistic picture.
From this group of screen shots, the bright light and dark parts contrasted sharply, giving a sense of fullness to the whole. The style is almost identical to that of the Z9D, but it is more profound and bright, and it feels slightly inferior to the Z9D in brightness.
This set of screen shots shows that the details of the building are better preserved. The dark part of the texture, the building's edge details have been well presented.
There are thousands of shades in the sunset. If the levels are not smooth enough, ribbons can easily appear. From the screen shot of A1, the glimmer of the sunset is very natural and far-reaching. Even non-HDR film sources can exhibit HDR features.
Unprecedented combination of sound and picture This is A1's black technology before this, has not been able to have a large-screen TV can do a complete sound and video integration. In our common TV, the speakers are usually located at the bottom or on both sides of the screen. No matter how good the sound field is, neither can the sound and picture be unified. Sony A1 adopted the exclusive AcousticSurface technology (screen sound field technology), becoming the world's first large-screen TV that can directly use the screen to make sounds.
The so-called Acoustic Surface, listening to very mysterious, its essence is through a dedicated drive device acting on the A1's OLED panel, so that the panel vibration and emit sound waves. In other words, the A1's OLED panel has both a display and a speaker diaphragm. Therefore, the entire machine does not need to use an additional speaker to produce sounds. The space sense and three-dimensionality are very strong. It truly realizes any TV in the past. (Including CRT, liquid crystal, plasma, OLED) can not provide the audio-visual experience - "unity."
The specific effect, we conducted the test.
In the first demo, the red bird buzzed from the left of the screen to the right, and the sound source moved synchronously with the trajectory. When two birds appear in the picture, the effect of left and right stereo sounds comes out immediately and the sense of presence is extremely strong.
This is followed by a demo of the "Pleasant Hostel 2" where each character is sounding at a different location on the screen and can distinguish each other's position very accurately, creating a sense of space.
The second demo is the scene of the concert, and it can feel the sound field is very wide, the sound is like blowing, the symphony of the majestic characteristics of the table show up vividly. Because of the blessing of the back subwoofer, bass is much deeper than ordinary TVs. It can be said that the A1 already has a complete 2.1-channel basic configuration.
I specially invited the senior audio editor of the editorial department to audition. He gave the following evaluation:
"The core point of the Sony A1 screen sound field technology lies in the sound unit and screen size. Actual listening does experience A1's ability to provide a relatively wide sound field, and the sound is thick and full. According to sound technical documentation, a flexible OLED based on non-backlight is provided in addition to providing vibration. In addition, it also plays the role of sound diffusion, and this 65-inch screen A1 also means that it has at least 65 inches of amplifier, so it presents a wide sound field in the performance of the sound. The size directly determines the performance of the telepresence, Sony A1 is undoubtedly better than most TVs.
The reason why such excellent performance can be achieved is that A1 is responsible for emitting a total of four voice drive devices, which are divided into two sets of the left and right sides of the screen respectively. When the drive device in different positions works, A1 will also be from different positions on the screen. The sound is emitted, so the user does not have to worry about the sound field created by A1 without sense of space and orientation.
When you touch the screen with your hand when you play sound, you can feel the screen shaking, but the amplitude is not large.
A1 can not only reproduce the stereo sound field, but also the feature of “unity of sound and picture†makes the transformation of the entire sound field flexible and accurate. Even with the change of the position of the sounding subject in the picture, the corresponding sounding position can be clearly distinguished. With the changes, the spatial distribution of the sensation of liveliness and sound completely surpasses the level that ordinary televisions can reach.
When TV needs to be wall-mounted, Sony provides a special pendant to free up space on the back to avoid impact on the sound quality. Designers said that A1 placed on a different material on the desktop, it will not affect the sound quality. However, the different placement positions in the room will have a certain impact on the subwoofer sound quality performance, of course, this is also a vocal device can not be avoided.
It is reported that Acoustic Surface is currently undergoing a patent application phase, which is indeed a major breakthrough for traditional television.
The system will be the first to upgrade to Android 7.0, the content is more localized At present, A1 is still equipped with Android6.0 operating system, 2017 new Sony TV will pass the new firmware, upgrade to Android Nougat (7.0) system, bring more More trendy games and rich applications.
Sony's TV system is very concise, and we have done a detailed explanation before the evaluation. The UI is close to native Android, and the fluency of the operation is very good.
When it comes to current television display technology, OLED is a topic that can't go around. LCD is currently occupying the mainstream in the market, but the controversy over the next generation of display technology has not stopped. According to different technological ideas, major manufacturers have also formed their own camps. However, individuals believe that regardless of which technology is adopted, the development direction of the display industry is how to improve the picture quality and how to present a better visual experience to consumers. Ordinary consumers may not care about the meaning behind those cool nouns. They only care about what their eyes see. As Sony has said, no matter what panel is used, whether it is OLED or LCD, it is to provide users with a better sensory experience. Sony Z9D created the pinnacle on the LCD display, with an A product to start the product A1, in the OLED field to re-create the flagship of quality. Technology is a constant pursuit. This may be the charm of Sony.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In fact, A1's design philosophy is traceable. Since 2015, Sony TV has adopted the "Slice of Living" design concept, including the previously launched X9300E, Z9D, etc.
Less is more of a design philosophy, simply put, is the use of structured line design, without too many complicated modifications, the appearance of the net can be integrated with the home environment, so look A1 from the side, like two The panels are put together, in front of the screen, behind the brackets.The brackets can be folded, not only will not affect the TV audio-visual experience after the wall is mounted, but also can close to the wall, saving home space.
The border is very narrow
Pull the cover of the cloth cover, you can see the circuit board, subwoofer and connector interface in the stand. The important tool for driving OLED's weapon, X1 Advanced Image Processing Chip A1, is the use of OLED display panels. Of course, the quality of a TV's performance will still be deeply impressed with the characteristics of different panel features, but now it is obviously one-sided to talk about picture quality only considering the panel. The signal processing of the TV chip is also very critical. After all, for users, better picture quality is the point they are most concerned about, behind the black technology, future display technology, etc. are all for this ultimate goal.
We will record the screen performance of A1 by screen shot. The following screen shots are all performed under the system default settings.
Image mode defaults to bright
X-tended Dynamic Range default high
Smooth gradient default low
OLED self-emission is the most significant feature, so there is no problem of light leakage that is inevitable as liquid crystals. As shown in the figure below, there is no light spillage around the viewing screen on a black background because there is no backlight structure. This chip will accurately repair and optimize the image signal in terms of color, sharpness, and HDR. After the chip processes the input signal, it analyzes the panel and adapts and optimizes the panel according to different materials and parameters. Therefore, the OLED panel is also used. A1 will have better color than an ordinary OLED TV. which performed.
The response speed of OLED is faster than that of liquid crystal, so the picture will be smoother, especially in high-speed motion scenes, to avoid smear phenomenon. A1 also inherits this advantage very well. When we watch 4K video, we can clearly see the trajectory, whether it is a moving person or a high-speed ball, and the details are kept clear.
Unprecedented combination of sound and picture This is A1's black technology before this, has not been able to have a large-screen TV can do a complete sound and video integration. In our common TV, the speakers are usually located at the bottom or on both sides of the screen. No matter how good the sound field is, neither can the sound and picture be unified. Sony A1 adopted the exclusive AcousticSurface technology (screen sound field technology), becoming the world's first large-screen TV that can directly use the screen to make sounds.
The so-called Acoustic Surface, listening to very mysterious, its essence is through a dedicated drive device acting on the A1's OLED panel, so that the panel vibration and emit sound waves. In other words, the A1's OLED panel has both a display and a speaker diaphragm. Therefore, the entire machine does not need to use an additional speaker to produce sounds. The space sense and three-dimensionality are very strong. It truly realizes any TV in the past. (Including CRT, liquid crystal, plasma, OLED) can not provide the audio-visual experience - "unity."
The specific effect, we conducted the test.
I specially invited the senior audio editor of the editorial department to audition. He gave the following evaluation:
"The core point of the Sony A1 screen sound field technology lies in the sound unit and screen size. Actual listening does experience A1's ability to provide a relatively wide sound field, and the sound is thick and full. According to sound technical documentation, a flexible OLED based on non-backlight is provided in addition to providing vibration. In addition, it also plays the role of sound diffusion, and this 65-inch screen A1 also means that it has at least 65 inches of amplifier, so it presents a wide sound field in the performance of the sound. The size directly determines the performance of the telepresence, Sony A1 is undoubtedly better than most TVs.
The reason why such excellent performance can be achieved is that A1 is responsible for emitting a total of four voice drive devices, which are divided into two sets of the left and right sides of the screen respectively. When the drive device in different positions works, A1 will also be from different positions on the screen. The sound is emitted, so the user does not have to worry about the sound field created by A1 without sense of space and orientation.
When you touch the screen with your hand when you play sound, you can feel the screen shaking, but the amplitude is not large.
A1 can not only reproduce the stereo sound field, but also the feature of “unity of sound and picture†makes the transformation of the entire sound field flexible and accurate. Even with the change of the position of the sounding subject in the picture, the corresponding sounding position can be clearly distinguished. With the changes, the spatial distribution of the sensation of liveliness and sound completely surpasses the level that ordinary televisions can reach.
When TV needs to be wall-mounted, Sony provides a special pendant to free up space on the back to avoid impact on the sound quality. Designers said that A1 placed on a different material on the desktop, it will not affect the sound quality. However, the different placement positions in the room will have a certain impact on the subwoofer sound quality performance, of course, this is also a vocal device can not be avoided.
It is reported that Acoustic Surface is currently undergoing a patent application phase, which is indeed a major breakthrough for traditional television.
The system will be the first to upgrade to Android 7.0, the content is more localized At present, A1 is still equipped with Android6.0 operating system, 2017 new Sony TV will pass the new firmware, upgrade to Android Nougat (7.0) system, bring more More trendy games and rich applications.
Tencent Games
China TV
4K video area
TV remote control
In terms of content, it is equipped with a broadcast number control platform. Sony said that in the future, it will actively strengthen the localization of high-quality content, further expand the entertainment resource matrix, and provide domestically strong content resource providers such as Huadian, Sohu, LeTV, and QQ. Achieve deep cooperation to fully meet the diverse needs of users of different ages. When it comes to current television display technology, OLED is a topic that can't go around. LCD is currently occupying the mainstream in the market, but the controversy over the next generation of display technology has not stopped. According to different technological ideas, major manufacturers have also formed their own camps. However, individuals believe that regardless of which technology is adopted, the development direction of the display industry is how to improve the picture quality and how to present a better visual experience to consumers. Ordinary consumers may not care about the meaning behind those cool nouns. They only care about what their eyes see. As Sony has said, no matter what panel is used, whether it is OLED or LCD, it is to provide users with a better sensory experience. Sony Z9D created the pinnacle on the LCD display, with an A product to start the product A1, in the OLED field to re-create the flagship of quality. Technology is a constant pursuit. This may be the charm of Sony.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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