China Mobile has been actively applying for an IPTV transmission license. The news will be approved. Once it wins the IPTV license, the IPTV market monopolized by China Unicom and telecommunications will be broken. The OTT (mobile Internet television) business has accumulated a certain amount of users for China Mobile. As the future influxers, the IPTV market for the three major operators will not only provoke a few layers of waves, but will also exert greater pressure on CATV of CATV. .
Mobile must go
China Mobile’s IPTV transmission license was reportedly about to be approved, and the State Administration of Press, Publication, Radio, Film and Television will implement provincial acceptance and province-wide distribution strategies. At present, Guangdong Mobile is actively applying. In response to this news, the relevant person in charge of China Mobile was called and the other party did not know it.
Guangdong Mobile is one of the most important parts of the China Mobile system. During the peak period, Guangdong Mobile’s revenue accounted for nearly one-third of China Mobile’s overall revenue. The Guangdong region is also the most mature market for China Mobile. Some analysts claimed that Guangdong Mobile as the "pilot" may indispensable to the group's intent.
Like fixed-line broadband licenses, China Mobile has not been able to successfully obtain IPTV transmission licenses like Unicom and Telecom. The company's TV business is OTT.
Operators' TVs can be divided into two categories: IPTV and OTT. Currently, only IPTV and Unicom are licensed for IPTV. Since there can only be one IPTV operator in a province, telecommunications in the south and Unicom in the north. According to the document, the application flow of the IPTV transmission license is submitted by the telecommunications operator to the Ministry of Industry and Information Technology and the State Administration of Radio, Film and Television, and is discussed and approved by the triple play group. It is not approved by the State Administration of Press, Publication, Radio, Film and Television, or the Ministry of Industry and Information Technology. Before the approval, first select several areas for pilot transmission licenses, such as the adoption of the pilot acceptance, before issuing the license.
China Mobile has not obtained IPTV licenses, and it has been mainly exploiting users in the name of OTT Paibian. However, related products cannot provide IPTV live channel services, and its competitiveness is inferior to Unicom and Telecom. The content of mobile OTT set-top boxes is relatively open. It is like a network box such as a millet box or a Lynx box. Users can freely download the App to watch their favorite content, but they are not free to download and install third-party apps. The State Administration of Press, Publication, Radio, Film and Television does not allow OTT to broadcast live. The TV on the mobile set-top box is strictly not a live broadcast. It is delayed by about 3 minutes with respect to the normal live broadcast. In many parts of the country, mobile is unable to launch three bundled services of "TV + broadband + mobile phone packages" to Telecom and Unicom, which is at a disadvantage in the development of users.
Last year, the State Administration of Press, Publication, Radio, Film and Television also issued a notice that the seven Internet TV integrated broadcasting and control platforms in the country were strictly responsible for conducting self-examination and self-correction in violation of the cooperation of telecommunications companies. China Mobile's Internet TV may be affected to a certain extent.
Copy the broadband mode
China Mobile has been applying for IPTV licenses. At the end of June last year, China Mobile's MIDI Video and CCTV's in love with TV signed a strategic cooperation agreement for IPTV services in Shanghai, which was considered to be a precursor to China Mobile's acquisition of IPTV licenses.
Industrial watcher Hong Shibin pointed out that because mobile is going too far in the OTT business, the difficulty of rectification is too great. I am afraid that it will form a misunderstanding with the existing IPTV. The State Administration of Press, Publication, Radio, Film and Television has not issued a license for China Mobile's transmission. At present, in addition to mobile rectification, the issuance of mobile transmission licenses may be a special standard.
A number of experts also stated that there are still illegal content on China Mobile's OTT box. The closed IPTV service system meets the requirements of policy control and can be more controllable than OTT. So far, in terms of operational supervision, the State Administration of Press, Publication, Radio, Film and Television has become increasingly relaxed about the OTT field. If China Mobile wants to obtain an IPTV license, it still needs to rectify its own content.
IPTV has great market potential, and the competition among the three major operators in the IPTV field has become increasingly fierce. In early 2016, both China Telecom and China Mobile launched a tens of thousands of set-top box unified collections at the group level. In the first time of the China Telecom Group's first collective procurement, the number of collective procurements at the time of tendering was approximately 11.13 million units, but the final announced number of coal mining units was 21.06 million units, which was a full double increase, which also validated the market for IPTV. Demand is growing.
In 2017, China Unicom proposed to position its video service as a strategic basic business. The IPTV broadband penetration rate will increase to 52% in the next three years. China Telecom proposes a "steadfast IPTV+broadband strategy," and every broadband user will be developed. Become an IPTV user; China Mobile also said that it will fully develop OTT and IPTV, with the goal of planning to develop 50 million users in 2017.
In Hong Shibin's view, once China Mobile receives an IPTV license, it is likely to take the old path of fixed-line broadband and compete with Unicom and Telecommunications at a low price. Due to the fact that it has not been allowed to carry out related business for a long period of time, China Mobile has been a long-time "dwarf" in the fixed-line broadband market. In the past two years, mobile has attracted many users through low prices. In October last year, China Mobile’s fixed-line broadband subscribers exceeded China Unicom for the first time. Nowadays, China Mobile’s broadband advertising can be seen everywhere. In all areas such as TVs and residential areas, there is no blind corner layout, coupled with its low tariffs, which have also won the favor of users. China Mobile has even “free delivery†in many places. The war burned from the countryside to the city.
Battle against cable TV
The rapid development of IPTV has brought great pressure on cable TV. According to the data, as of the end of 2016, the number of domestic cable television subscribers was 260 million, an increase of 1.35 million over 2015, and the growth rate was 5.37%. Among them, China’s cable TV subscribers decreased by 2.15 million in the fourth quarter of last year compared to the previous quarter. There was a negative growth; and the total number of IPTV subscribers reached 86.79 million, an increase of 40.84 million over 2015, an increase of 89%. In 2016, domestic operators’ IPTV services developed rapidly.
It is worth noting that IPTV has been developing for 12 years now. Actually, if the number of IPTV subscribers of China Telecom and China Unicom, plus the number of China Mobile’s over 20 million OTT TV subscribers, the total number of TV subscribers of three operators will be in 2016. Has achieved a breakthrough of 100 million, of which, Tianyi HD more than 65 million, becoming the world's largest IPTV operator. It took nearly 45 years for CATV to accumulate 260 million subscribers. At present, about 210 million subscribers have already achieved digitization. Among them, 150 million billing lists have been sent to digital cable television subscribers. They cannot be time-shifted, look back, and order-on-demand. The number of high-definition interactive digital cable television users that can compete with IPTV is only 67.375 million.
"The development momentum of IPTV is very strong. In 2017, as long as the current development speed is maintained, the scale of IPTV users in some areas will gradually surpass cable TV and widen the gap. In general, IPTV will become the next major Nuggets for telecom operators. Point.†Hong Shibin said.
Facing the competition from the three major operators, the Department of Broadcasting and Television began to realize the crisis and has been exploring some innovative businesses and new profit models. Last year, Hubei Broadcasting and Television and Jishi Media teamed up with Shenzhen Jiachuang Video Communications to test the business model of “VR+ Broadcasting†for industrialization operation. The digital TV company with the highest market value and best performing performance in broadcasting industry is also investing in the world’s leading companies in the US Silicon Valley. VR Video Broadcasting Technology Company, Video Stitch; Shanghai Oriental Media Group Co., Ltd. (SMG), established by Shanghai Broadcasting and Television, is committed to the transformation of Internet media, introducing the industry’s leading audience testing platform and system, allowing broadcast TV users to participate in the production of programs. It is truly that broadcasting media content production originates from users. According to relevant sources, the system has been applied in a number of program productions, including "Extreme Challenge."
In Hong Shibin's view, if China Mobile obtains IPTV licenses, there is no policy limit. For the Broadcasting and Television and Telecom Unicom, it is a great market challenge because China Mobile has sufficient capital investment and can stand the price war.
From a worldwide perspective, the decline of traditional cable television has become a common phenomenon. In the United States, for example, statistics released by Nielsen, a market research company, show that cable TV is in a declining period in the United States. Over 5 million Americans no longer watch TV programs through traditional channels; in South Korea, IPTV service users have reached 14 million. South Korea’s cable subscribers are 14.5 million.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Mobile must go
China Mobile’s IPTV transmission license was reportedly about to be approved, and the State Administration of Press, Publication, Radio, Film and Television will implement provincial acceptance and province-wide distribution strategies. At present, Guangdong Mobile is actively applying. In response to this news, the relevant person in charge of China Mobile was called and the other party did not know it.
Guangdong Mobile is one of the most important parts of the China Mobile system. During the peak period, Guangdong Mobile’s revenue accounted for nearly one-third of China Mobile’s overall revenue. The Guangdong region is also the most mature market for China Mobile. Some analysts claimed that Guangdong Mobile as the "pilot" may indispensable to the group's intent.
Like fixed-line broadband licenses, China Mobile has not been able to successfully obtain IPTV transmission licenses like Unicom and Telecom. The company's TV business is OTT.
Operators' TVs can be divided into two categories: IPTV and OTT. Currently, only IPTV and Unicom are licensed for IPTV. Since there can only be one IPTV operator in a province, telecommunications in the south and Unicom in the north. According to the document, the application flow of the IPTV transmission license is submitted by the telecommunications operator to the Ministry of Industry and Information Technology and the State Administration of Radio, Film and Television, and is discussed and approved by the triple play group. It is not approved by the State Administration of Press, Publication, Radio, Film and Television, or the Ministry of Industry and Information Technology. Before the approval, first select several areas for pilot transmission licenses, such as the adoption of the pilot acceptance, before issuing the license.
China Mobile has not obtained IPTV licenses, and it has been mainly exploiting users in the name of OTT Paibian. However, related products cannot provide IPTV live channel services, and its competitiveness is inferior to Unicom and Telecom. The content of mobile OTT set-top boxes is relatively open. It is like a network box such as a millet box or a Lynx box. Users can freely download the App to watch their favorite content, but they are not free to download and install third-party apps. The State Administration of Press, Publication, Radio, Film and Television does not allow OTT to broadcast live. The TV on the mobile set-top box is strictly not a live broadcast. It is delayed by about 3 minutes with respect to the normal live broadcast. In many parts of the country, mobile is unable to launch three bundled services of "TV + broadband + mobile phone packages" to Telecom and Unicom, which is at a disadvantage in the development of users.
Last year, the State Administration of Press, Publication, Radio, Film and Television also issued a notice that the seven Internet TV integrated broadcasting and control platforms in the country were strictly responsible for conducting self-examination and self-correction in violation of the cooperation of telecommunications companies. China Mobile's Internet TV may be affected to a certain extent.
Copy the broadband mode
China Mobile has been applying for IPTV licenses. At the end of June last year, China Mobile's MIDI Video and CCTV's in love with TV signed a strategic cooperation agreement for IPTV services in Shanghai, which was considered to be a precursor to China Mobile's acquisition of IPTV licenses.
Industrial watcher Hong Shibin pointed out that because mobile is going too far in the OTT business, the difficulty of rectification is too great. I am afraid that it will form a misunderstanding with the existing IPTV. The State Administration of Press, Publication, Radio, Film and Television has not issued a license for China Mobile's transmission. At present, in addition to mobile rectification, the issuance of mobile transmission licenses may be a special standard.
A number of experts also stated that there are still illegal content on China Mobile's OTT box. The closed IPTV service system meets the requirements of policy control and can be more controllable than OTT. So far, in terms of operational supervision, the State Administration of Press, Publication, Radio, Film and Television has become increasingly relaxed about the OTT field. If China Mobile wants to obtain an IPTV license, it still needs to rectify its own content.
IPTV has great market potential, and the competition among the three major operators in the IPTV field has become increasingly fierce. In early 2016, both China Telecom and China Mobile launched a tens of thousands of set-top box unified collections at the group level. In the first time of the China Telecom Group's first collective procurement, the number of collective procurements at the time of tendering was approximately 11.13 million units, but the final announced number of coal mining units was 21.06 million units, which was a full double increase, which also validated the market for IPTV. Demand is growing.
In 2017, China Unicom proposed to position its video service as a strategic basic business. The IPTV broadband penetration rate will increase to 52% in the next three years. China Telecom proposes a "steadfast IPTV+broadband strategy," and every broadband user will be developed. Become an IPTV user; China Mobile also said that it will fully develop OTT and IPTV, with the goal of planning to develop 50 million users in 2017.
In Hong Shibin's view, once China Mobile receives an IPTV license, it is likely to take the old path of fixed-line broadband and compete with Unicom and Telecommunications at a low price. Due to the fact that it has not been allowed to carry out related business for a long period of time, China Mobile has been a long-time "dwarf" in the fixed-line broadband market. In the past two years, mobile has attracted many users through low prices. In October last year, China Mobile’s fixed-line broadband subscribers exceeded China Unicom for the first time. Nowadays, China Mobile’s broadband advertising can be seen everywhere. In all areas such as TVs and residential areas, there is no blind corner layout, coupled with its low tariffs, which have also won the favor of users. China Mobile has even “free delivery†in many places. The war burned from the countryside to the city.
Battle against cable TV
The rapid development of IPTV has brought great pressure on cable TV. According to the data, as of the end of 2016, the number of domestic cable television subscribers was 260 million, an increase of 1.35 million over 2015, and the growth rate was 5.37%. Among them, China’s cable TV subscribers decreased by 2.15 million in the fourth quarter of last year compared to the previous quarter. There was a negative growth; and the total number of IPTV subscribers reached 86.79 million, an increase of 40.84 million over 2015, an increase of 89%. In 2016, domestic operators’ IPTV services developed rapidly.
It is worth noting that IPTV has been developing for 12 years now. Actually, if the number of IPTV subscribers of China Telecom and China Unicom, plus the number of China Mobile’s over 20 million OTT TV subscribers, the total number of TV subscribers of three operators will be in 2016. Has achieved a breakthrough of 100 million, of which, Tianyi HD more than 65 million, becoming the world's largest IPTV operator. It took nearly 45 years for CATV to accumulate 260 million subscribers. At present, about 210 million subscribers have already achieved digitization. Among them, 150 million billing lists have been sent to digital cable television subscribers. They cannot be time-shifted, look back, and order-on-demand. The number of high-definition interactive digital cable television users that can compete with IPTV is only 67.375 million.
"The development momentum of IPTV is very strong. In 2017, as long as the current development speed is maintained, the scale of IPTV users in some areas will gradually surpass cable TV and widen the gap. In general, IPTV will become the next major Nuggets for telecom operators. Point.†Hong Shibin said.
Facing the competition from the three major operators, the Department of Broadcasting and Television began to realize the crisis and has been exploring some innovative businesses and new profit models. Last year, Hubei Broadcasting and Television and Jishi Media teamed up with Shenzhen Jiachuang Video Communications to test the business model of “VR+ Broadcasting†for industrialization operation. The digital TV company with the highest market value and best performing performance in broadcasting industry is also investing in the world’s leading companies in the US Silicon Valley. VR Video Broadcasting Technology Company, Video Stitch; Shanghai Oriental Media Group Co., Ltd. (SMG), established by Shanghai Broadcasting and Television, is committed to the transformation of Internet media, introducing the industry’s leading audience testing platform and system, allowing broadcast TV users to participate in the production of programs. It is truly that broadcasting media content production originates from users. According to relevant sources, the system has been applied in a number of program productions, including "Extreme Challenge."
In Hong Shibin's view, if China Mobile obtains IPTV licenses, there is no policy limit. For the Broadcasting and Television and Telecom Unicom, it is a great market challenge because China Mobile has sufficient capital investment and can stand the price war.
From a worldwide perspective, the decline of traditional cable television has become a common phenomenon. In the United States, for example, statistics released by Nielsen, a market research company, show that cable TV is in a declining period in the United States. Over 5 million Americans no longer watch TV programs through traditional channels; in South Korea, IPTV service users have reached 14 million. South Korea’s cable subscribers are 14.5 million.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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