Chinese companies dance CES: exhibitors increase year by year but core technologies are to be broken

With the continuous improvement of core competitiveness and discourse power, Chinese enterprises are on the international stage.

CES (International Consumer Electronics Show) opened in Las Vegas on January 9 local time. Over the past few days, the Asian legions that participated in the group's participation in the major US airports, plane flights, Las Vegas streets and hotels have attracted a lot of attention, while the Chinese have taken up the majority.

Chinese exhibitors increase year by year

According to an incomplete statistics on the Internet, there are as many as 482 companies from Shenzhen, China, far ahead of other cities in the country. Other cities with the largest number of exhibitors include Dongguan, Beijing, Guangzhou, Ningbo and Shanghai. It is widely predicted in the industry that the number of exhibitors in China, large and small, may add up to more than 1,000.

According to an unaudited data produced by the CES to the First Financial reporter, there are 3,900 CES exhibitors this year, which means that the proportion of Chinese exhibitors may be close to one quarter. In 2017, Chinese exhibitors accounted for more than 30% of all CES exhibitors.

In fact, the number of companies exhibiting in China exceeds the number displayed on the CES exhibitors list, because many exhibitors do not have booths but exhibit as partners of some large technology companies. For example, Green Rice, a Shenzhen start-up company, was exhibited at the smart home booth of the chip giant's NXP booth. The electric car manufacturer SingDai Motors also served as a partner of Nvidia, publishing in the Nvidia exhibition area.

Brian Moon, director of global sales and business development at CES Consumer Technology Association (CTA), told CBN reporters: “The number of Chinese exhibitors has increased year by year, partly because more and more companies have established a global brand image. Strengthening, on the other hand, they also hope to find global partners."

China's participation in CES companies ranges from state-of-the-art driverless technology and VR to traditional home appliance manufacturers. They often display the technology of the famous “Made in China” products to the world. Moon introduced to the First Financial reporter: “This year we also saw Chinese exhibitors in some new areas. These areas include smart cities, sports, artificial intelligence, design and procurement, and high-tech retail.”

According to the First Financial Reporter, during the CES this year, the Chinese Consulate General in San Francisco organized the “China Night” business event at the Bellagio Hotel in Las Vegas on January 8th local time to help Chinese companies explore business opportunities on the CES stage. , strengthen communication with partners. Tickets for this event sell for $300 to $350.

Startups and BAT are coming

Li Wei, head of CES China, told the First Financial reporter: “The number of exhibitors in CES is not only increasing every year, but the number of media reporters who have come to report is also on the rise. At the same time, the scope of work for studying and visiting staff is expanding and the number is increasing. However, he said that the specific data on the exhibition will be released after being audited by the auditing agency after 3 months.

The first financial reporter observed in the media preview of the CES on January 7th, local time, including Chinese artificial intelligence companies such as HKUST, VR startup antvision technology, and blockchain technology start-up company Delta Technologies, etc. All of them are in the preview area. Place a product display.

Li Wei told the reporter of the First Financial Affairs that the media preview is an opportunity for those who are concerned about the companies that have been "inundated" after their launch. During the media preview, only the media will be allowed to enter, so enterprise products can be fully displayed. However, companies also need to pay extra for this.

HKUST News was the first time to participate in the CES exhibition. The First Financial reporter saw endless stream of media on the booth. The preview shows that two major artificial intelligence pens were exhibited. If you speak English to a device the size of a recording pen, it will be automatically translated into Chinese. Kenneth Lin, general manager of the Brand Marketing Department of the Consumer Electronics Group of HKUST, revealed to the First Financial Reporter: “The company attaches great importance to this exhibition and the largest leader has come.” President of the HKUST News Liu Qingfeng will be in January local time. On the 9th, the company's AI product was unveiled.

Gao Shengli, founder and CEO of Triangle Technology, a blockchain technology startup company, told the First Financial reporter: “In the past, when we were professional managers, we often came to CES. This is the first time we participated after the establishment of the business. The purpose is simple. It's about advertising and getting traffic."

It is noteworthy that China's three major Internet giants Ali, Baidu and Tencent have booths at CES to showcase mobile services, widely used smart assistants, and smart home products. For example, Alibaba will debut at the new exhibition area of ​​CES, the Design and Purchasing Pavilion, to share the changes of the manufacturing and purchasing industries in the mobile e-commerce environment, and Baidu will release version 2.0 of Apollo, the autopilot platform.

Wang Wei, general manager of Boda Media (China), told the First Financial reporter: “Chinese companies are better at using 'application innovation'. Under the support of the government and funds, Chinese companies’ desire to expand global markets is strong, and CES is a good one. The experimental field, but the difference in the underlying technology is not a day's work. The process of internationalization of Chinese companies is much more difficult than that of Japan and South Korea."

Core technology is still to be broken

Zhou Qun, the managing director of GFK China, a German research institute specializing in consumer electronics for more than a decade at the CES, was delighted to find that he had more “The Honored” (honoured) words on his exhibitor certificate. Ten years of exhibiting experience has also given Zhou Qun a deep insight into the trends of Chinese exhibitors at CES.

Zhou Qun told CBN reporter: "We first came to Las Vegas to participate in the show. There are only a few companies in China. Most companies don't know what CES is."

"Until a few years ago, Chinese manufacturers began to feel the importance of CES on the global stage, they began to fight for booths, and they particularly demanded good booths. After years of 'queues', Chinese exhibitors have gained a place in the main booth. Zhou Qun said.

Intelligence is a significant trend this year at CES. In addition to the field of electric vehicles and autonomous driving technology, exhibitors of the CES China are mainly concentrated in information entertainment innovation, artificial intelligence, virtual assistants, and smart homes.

Zhongguancun online chief editor and senior media personnel construction told the First Financial reporter: “The trend of core exhibitors has begun to change, and we can keep up with the smart Internet and stay behind. If we can't keep up, we leave. In addition, the traditional PC-related The number of exhibitors in the sector has decreased, smart internet startups have stepped up their efforts, and the industrial focus has gradually shifted from Japan, the United States, and South Korea to the Chinese mainland and Taiwan.”

With the “early days” and “geographical advantages”, Chinese exhibitors have rarely been able to draw core products for a long time. Li Wei told CBN reporter: “Chinese companies are rising and there are many exhibitors, but there is still room for catching up with international technology companies in quality. There is still a lack of core technologies in terms of chips, new display materials and technologies.”

However, this trend is improving. After years of sharpening, China has also created a number of companies that have successfully grown overseas, such as TCL, Lenovo and Huawei.

Zhou Qun told the First Financial Reporter: “Now Chinese companies gradually have their own distinctive products, such as smart technologies and the Internet of Things. But the main problem is that China still lacks understanding of international frontier technologies and the technical level cannot meet the needs of the international market. Smart Product Development." Oriental IC

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