Recently, smart driving technology startup Minieye announced that its self-developed L3 and below advanced driver assistance products (ADAS) have entered the front-loading field.
The Advanced Driver Assistance System (ADAS) uses a variety of sensors installed in the car to sense the surrounding environment, collect data, identify, detect and track static and dynamic objects, and combine them. Navigator map data, system calculation and analysis, so that the driver can detect the dangers that may occur in advance, and effectively increase the comfort and safety of driving. The highest form of ADAS is unmanned, so the traditional car companies and technology companies involved in the unmanned car business attach great importance to this technology.
At present, the largest ADAS company in the world is Mobileye, which accounts for 75% of the market share, while domestic ADAS technology is mainly monopolized by foreign manufacturers. With the advancement of autonomous driving technology, the number of players in this field is also increasing. Minieye said its benchmark product is Mobileye.
In fact, as early as the beginning of this year, Minieye released the front-loading product Minieye X1, which also supports the integration with millimeter wave radar, and the function can be extended to automatic emergency brake (AEB). At present, ADAS technology is mainly monopolized by foreign companies, and Minieye is accelerating the expansion of market share. At present, Minieye has cooperated with BYD, Zotye, Chery, Dongfeng Liuqi and other passenger and commercial vehicle OEMs and several TIer 1 companies to accumulate fixed points. A total of nine models, a variety of models equipped with their products will be available in the year.
Entering the front-loading field is of great significance to Minieye. After the product is limited, it cannot be cut into the execution level. In comparison, the front-loading market has great prospects. With Mobileye as a reference, its pre-installed revenue reached nearly 80% in its one-year revenue. “The lead-in market has a long lead-in cycle. From the initial sample testing to the later custom development, to the final commercial vehicle project, we spent about two years.†Minieye co-founder Liu Guoqing said, Minieye The small target is to set aside 15 models this year.
Founded in 2013, Minieye is a company that develops automotive vision-aware technologies and products. It was formerly the ADAS R&D project supported by the Singapore Government Media Development Board. In January of this year, Minieye announced the completion of a million-dollar A1 round of financing, led by Puhua Capital, Jiaxin Investment, Desheng Investment and other investment, the original investor to create capital and investment.
At present, Minieye has two product lines, one is pure vision; the other is visual + IMU + millimeter wave radar. It is reported that this year, Minieye will launch the internal vision product - the driver behavior monitoring system F1 and the upgraded version M4 of the M3, adding pedestrian and traffic sign recognition and driver behavior monitoring systems to the original functions, and opening the data platform. service. Mobileye chose to rely on the camera for navigation.
However, it is worth noting that although the international giant Mobileye can not guarantee 100% safety in automatic driving. Recently, Mobileye began testing up to 100 cars on the Jerusalem road, but the car was red with the test. For startups Minieye, ensuring safety is even more important, and its accumulated markup data is currently over 13 million kilometers. However, the development level of domestic autonomous driving technology still has a gap with international companies. It still takes time for Minieye to break the monopoly to test.
In the field of automatic driving, Minieye chose to start from the L1 and L2 levels to a high-level progressive development. At present, on the basis of the commercialization of the L1 and L2 products, Minieye has started the automatic driving layout above L3. It is planned to bring the limited scene automatic driving project to China in 2019.
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