On April 8th, Skyworth Group held a press conference in Shenzhen. It officially announced that contracted entertainment pioneer Jay Chou became the spokesperson of Skyworth TV brand, and created an image ambassador for Skyworth Cool Open LED star products, and launched the Skyworth transformation LED strategic action and brand promotion plan. This is another grand brand event since the Skyworth Group started the campaign of celebrity endorsements such as Zhang Mingmin, Zheng Yijian, Zhang Ziyi, Women's 12 Music Square, China Aerospace and China Shooting Team.
Jay Chou attends Skyworth meeting
On the afternoon of April 8, Jay Chou appeared in Shenzhen Skyworth Group 2010 Dealer Conference in Shenzhen, met with 2000 Skyworth dealers and showed new songs on the spot. At the Skyworth meeting, Jay Chou and Skyworth executives participated in the launching ceremony of Skyworth's “Transform LED, Win-Win 2010†strategy. Zhang Xuebin, Chairman of Skyworth Group Board, Yang Dongwen, President of Color TV Business Unit, and Liu Yizhi, Marketing General Manager, attended the ceremony. . According to reports, Jay Chou will launch a new music album and hold a global music tour in May 2010. Skyworth will launch a star strategy in 2010 and is currently negotiating with its brokerage company.
Jay Chou's image fits Skyworth's cool open LED multimedia entertainment properties
Skyworth Group will position LED in 2010 and launch LED strategy to lead the wave of color TV upgrades. Skyworth Cool Open LED is the best-selling star product of Skyworth LCD TV. The perfect combination of star products and star kings lies in the “entertainment†leadership qualities of both parties. According to reports, Skyworth Cool Open LED is based on the basic attributes of ordinary LEDs, with a number of multimedia entertainment solutions, not only has a TV portal network - cool open network, but also integrates multimedia entertainment solutions such as TV network, Internet, streaming media, etc. Consumers can easily realize dozens of application needs such as TV video chat, online movie watching, home karaoke, etc., subverting the traditional TV view. As early as 2007, Skyworth began to focus on resources to create a liquid crystal strategic plan, and constantly launched the cool open entertainment TV series to guide consumers to enjoy the new life of 4C integration era entertainment.
According to reports, after the image of Jay Chou was injected into the Skyworth brand, Skyworth will launch the new slogan of the cool-open LED product category, which is defined as “cool and enjoyableâ€, which means that Skyworth cool-open LED combines aesthetic industrial design, practical functions and wonderful pleasure. Lifestyle enjoyment. The first “Innovative Design Center†in the color TV industry brought revolutionary industrial design changes to Skyworth products. The product technology directly competes with foreign brands and won the German IF Industrial Design Award and Design Red Dot Award. Skyworth’s multimedia entertainment HD content platform model It has become the industry standard for national promotion.
Skyworth brand upgrades to internationalization
"We want to create a comprehensive product experience for consumers, not only practical value, but also the information value of psychological and spiritual level." Liu Weizhi, general manager of China Regional Marketing Headquarters of Skyworth Group, explained to reporters why he signed Jay Chou. Jay Chou's endorsement image means presenting a higher level of Skyworth image to consumers, and all of Skyworth has a solid foundation. In 2009, Skyworth Group enjoyed the national policy, successfully implemented the LCD transformation strategy, promoted system marketing, improved management efficiency, achieved the national sales of color TV products, the national sales of LCD TVs, and the first sales of home appliances to the countryside. , the digital one machine nationwide sales first-class outstanding performance. In the field of industrial chain, Skyworth Color Power strives for the upstream, and has achieved great results. Cool TV has become the standard of multimedia entertainment TV market, the world's first cool chat TV product and technology, home 3D LED TV is launched by Skyworth in China; the independent innovation capability of LCD industry chain has been formed; industrial innovation design has achieved remarkable results.
The reporter also found that Skyworth was not the only one in color TV in 2009. Skyworth Group's digital technology, Qunxin security, automotive electronics, precision technology, LCD modules and other businesses have achieved healthy development and rapid growth. Skyworth brand value reached 17.8 billion, Skyworth stock market value rose. The stars shine, and the brilliant Skyworth phenomenon has been achieved.
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