LED is the abbreviation of LED, which is widely used in indicators, backlights, lighting and display. In recent years, as the low-carbon economy has become one of the mainstream development trends in the world, governments of all countries have increased their support for LED industry policies, and the LED industry has also ushered in an excellent opportunity for development. According to estimates, the service life of LED lamps under the same illumination is more than ten times that of traditional high-pressure sodium lamps, and the energy-saving rate is over 60%. One LED street lamp can reduce carbon dioxide emissions by 657 kg a year. The Expo has always been positive for the promotion of new technologies. The Expo will become a wonderful epitome of green lighting and new display technologies to showcase the city's low-carbon life. The six-month exhibition period will have obvious demonstration and guiding significance, and more for new technologies. Industrial applications and market outbreaks have had a positive impact.
At present, in the urban future pavilion exhibition area of ​​the 2010 Shanghai World Expo, LED lighting products from Zhejiang Jinhua Mingchuang Optoelectronics are depicting the urban life picture after 20 years. For the Shanghai World Expo, this means opening the door to the future; for Jinhua Private Enterprise Zhejiang Mingchuang Optoelectronics Technology Co., Ltd., this means that the company’s self-developed LED lamps will also shine when the Expo is shining. Going to the world.
Today: Lighting the energy-saving lights for the Expo
We only do the most professional high-power LED energy-saving lighting fixtures. Now there are many enterprises that do LED lighting in China, but there are very few core technologies. It can be said that in order to make a debut at the World Expo, we have been preparing for several years. Fu Dejun, a graduate student at Fudan University, founded the company in Jinhuajia Township in 2006 and became one of the first pioneers in the country to intervene in LED lighting technology.
The low-carbon Expo is a slogan put forward by the Shanghai World Expo. In the high-sounding low-carbon economy, various types of energy-saving lighting products have appeared on the scene. As a revolutionary new light source LED, the wings of the low-carbon, energy-saving trend have been inserted. The Expo gives people different perspectives and enjoys the culture of people from different countries in the same country. But the first feeling you walk into the Expo is that every corner of all venues is bright and dazzling. In the past few years, we have been concentrating on R&D and training. After the global economic recovery, we have stood on the world stage like the World Expo. In fact, it is not that we are lucky, but that we are rewarding our lives. To do business, we need to be down-to-earth. Fu Dejun told reporters that most of the domestic LED lighting manufacturers start with marketing. In order to seize the emerging markets, some companies even try to imitate others. The short-term behavior of enterprises has hindered the development of the LED industry to a certain extent. Some enterprises have obtained government procurement orders through marketing after product packaging and concept speculation. However, after these LED lights were put into use, in less than a few months, there was an embarrassing situation in which the lights were not bright, which not only caused huge waste of resources, but also made buyers look at the entire LED lamp industry.
In addition to the One Axis and Four Pavilions and the Urban Best Practices Area, the Square Lighting, the Riverside Landscape Belt, the Logo and Intelligent Guidance System, and some indoor and outdoor lighting in the Shanghai World Expo Park will also use semiconductor lighting technology. The Expo Garden at night shows a more distant view of the two beautiful scenery. The night scene lighting as an important part of the visit is to adopt various new energy-saving lighting tools. Fu Dejun said: More than 80% of the night scenes in the park use LEDs, and the Expo Park has become the world's largest LED demonstration area. This large-scale centralized demonstration also shows that China has become the country with the largest LED output and the largest market. For our company. After the Expo stage is blooming, there will be more room for growth in the future. At present, the consultation telephones in various places have been overwhelmed.
Yesterday: Shuguang raises the problem
Mingchuang Optoelectronics is not a sudden success. Fu Dejun has been brewing for this for nearly ten years---- because of the long-term concern of Mingchuang Optoelectronics, the reporter is not surprised by the splendour of its shining Expo. As a high-tech enterprise, the LED industry is different from other traditional manufacturing industries. Some technical problems in the development process cannot be circumvented, and only sustainable development can be achieved. Fu Dejun knows that if these key technical problems cannot be solved, even if the process and packaging are gorgeous, it is also the end of the game. Therefore, Mingchuang Optoelectronics was able to withstand loneliness from the beginning, starting with R&D. If the technology is not mature and rushed to go public, a little problem will result in the loss of one customer. The lessons of many lighting companies in Guangdong have been very profound. Fu Dejun was lonely for five years. In 2009, he became a national high-tech enterprise. Mingchuang Optoelectronics ushered in glory because Fu Dejun has successfully overcome two core problems: heat dissipation and light distribution. This is a common problem faced by LED lighting manufacturers at home and abroad, and we have mastered these two technologies, which is our soft power. Mingchuang Optoelectronics' original aluminum alloy transparent heat dissipation structure utilizes the principle of air convection to maximize heat dissipation to achieve effective temperature reduction of the node temperature. In terms of energy saving, Mingchuang Optoelectronics LED high-power lamp adopts international leading integration. The chip, 50 watts is equivalent to an ordinary 500 watt incandescent lamp; due to the core technology of heat dissipation and light distribution, the lifetime of LED lamps of Mingchuang Optoelectronics is much better than similar products, and an LED lamp installed at the door of the company. It has been used for 4 years and is still shining as ever.
For many years, Mingchuang Optoelectronics has cooperated with a number of well-known institutions such as Fudan University to establish its own technical team. At the same time, it has applied for patents for each research result and has always maintained its leading position in the industry. At present, the company's products have applied for more than 20 invention patents and new utility patents at home and abroad. The company's products also successfully won the bid for the Three Gorges Construction Project, PetroChina, CNOOC, Qiandao Lake Lake Lighting Project, etc. This year, it was invited to participate in the Future Pavilion of the Shanghai World Expo to showcase the strength and style of Chinese companies to the world.
Mingchuang Optoelectronics is in the development stage. Although it has achieved certain results through five years of development, compared with domestic excellent enterprises, compared with international counterparts, we are still not big, not strong, and have a long-term vision for future development. The way to go. Therefore, we should not be full at all times, do not take the lead, do not want to be king, I believe in the standards and requirements of a respectable company, respected cadres, respected employees, can not be complacent and proud at any time. It is necessary to see the trend and development trend of the world's changes, but also to adhere to its own path, let norms and prudence become the norms of operation, and do our utmost to minimize operating costs and risks. The reporter knows that in fact, in Fu Dejun's heart, he is concentrating on doing business because he has an ideal to become an invisible champion: the invisible champion is a small and medium-sized enterprise that has never been seen before, but has reached its peak in a narrow industry. They have an unshakable industry position, a stable workforce, a high level of innovation and a lucrative return on profits.
The Future: Illuminating the Road to Jinhua Manufacturing Transformation
At present, China has formed four major LED industry clusters such as the Yangtze River Delta, Pearl River Delta, Handan Triangle and Northern Region. The photovoltaic industry has entered the fast lane of development in the world, attracting worldwide attention. However, along with the rapid development of the industry, many unfavorable factors such as scattered procurement, information occlusion, lag in scientific research, and low level of technology and management have become increasingly prominent, especially in the Chinese market where development is later than in Europe and America and opportunities are synchronized. Whether industrialization of emerging technologies can be closely related to the integrity of related industrial chains directly determines the problems of cost and market space. The biggest feature of the new round of local economic development and opening up is to fully reflect the requirements of the scientific development concept, form a core competitiveness in the overall productivity layout, and advocate a low-carbon economy. Mingchuang Optoelectronics has clearly taken a step forward for many Jinhua private enterprises. On the road of transformation and upgrading, a reference model that can be used for reference is provided.
From the state to the locality, the development of the photovoltaic industry is very important. In March last year, the Ministry of Finance issued relevant policies. The central government allocated funds from special funds for renewable energy to support the application of solar photovoltaic projects in urban and rural construction. The Ministry of Science and Technology has also begun to implement the Ten Cities and Ten Thousand Energy Saving Lamps Program. In May last year, the provincial government issued the "Opinions on Accelerating the Application of New Energy Sources such as Photovoltaic to Industrial Development" and decided to implement six hundred plus one base plans, namely, one million rooftop power generation, one hundred megawatts of wind power installed applications, and one million. Square meters of solar water heaters, hundreds of roads, solar lighting, million farmers' biogas technology utilization, one million square meters of ground source heat pump air conditioning and one or two new energy application demonstration bases integrating solar energy, wind energy, tidal energy, etc. In 2012, the province's new energy generator capacity reached 350 megawatts, of which photovoltaic power generation reached 50 megawatts, cultivating a number of leading enterprises with domestic and international market competitiveness and a group of equipment manufacturing and system integration application enterprises with independent intellectual property rights. It has made our province an important new energy equipment R&D and manufacturing base, which provides a broad space for the development of the LED industry. The reporter was informed that the municipal government has convened relevant departments to promote the use of LED lighting products in major public facilities such as the Municipal Gymnasium, the Chinese Theater, the Citizen Plaza Renovation, and the Jiangnan Pedestrian Street.
LEDs are an emerging industry. When the economic situation is not good, the growth is relatively certain. At present, China has entered the stage of accelerated growth, including all aspects of downstream demand. Jinhua's two pillar industries, the auto parts industry and electronic information, have begun to take shape, but after getting rid of the impact of the financial crisis, Jinhua's advanced manufacturing industry is expecting explosive growth. While completing its own leap-forward development, Mingchuang Optoelectronics has also begun to plan new development ideas, transforming traditional manufacturing into a creative research, and promoting the development of the LED industry chain with mature terminal products, a large-scale strategic emerging industrial development base. Construction is being actively planned. Compared with the short-term behavior of intensively making money regardless of product quality, it is the correct development direction of this industry to seize the high point of technology and complete the long-term market layout. Fu Dejun said that Mingchuang Optoelectronics is currently working on the construction of a new plant and plans to gradually put it into use in 2011. By then, the company's production capacity will reach 2 billion yuan. Fu Dejun also hopes that the government will be the driving force behind the scenes. In Jinhua, more LED industry enterprises will be gathered to give full play to the radiation and driving ability of leading enterprises, form and establish a modern industrial service system, build an LED industry chain, and build a new collection. The large-scale comprehensive community of light source production, research and development, office, application and life has created an annual industrial output value of more than 5 billion yuan, and gradually developed the LED lighting industry into a pillar industry of Jinhua.
Jinhua Andi Xianyuan Avenue has applied the LED lighting of Mingchuang Optoelectronics
Fu Dejun (pictured) introduced the LED lighting products of Mingchuang Optoelectronics to the person in charge of the future pavilion of Shanghai World Expo
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