"Medium and Long-term Development Plan of LED Lighting Industry in Guangdong Province" guides the structural adjustment and regional allocation of the LED lighting industry in the province to form several large-scale LED industrial parks, and strives to reach 100 billion LED industry in 2012.
LED industrial parks and industrial clusters are blooming everywhere. On the one hand, it is the eager push for the government to attract investment and preferential incentives. On the other hand, it is the test of the cold market of patents, costs, standards, etc. The Chinese LED companies are separated between the two, exploring their own development in the environment of ice and fire. the way. The LED industry in Nanhai District, Foshan, Guangdong is only a small microcosm.
Government assistance
In 2003, China launched the “National Semiconductor Lighting Projectâ€. During the “Tenth Five-Year Plan†period, the accumulated investment of 100 million yuan was gradually formed, and LED industry groups represented by Guangdong, Fujian, Jiangxi and Shanghai were gradually formed. Among them, Guangdong's LED industry has ranked first in the country for many years, with more than 2,600 LED companies. Shenzhen, Dongguan, Guangzhou, Jiangmen and other places have introduced corresponding LED industry plans, in order to be in the mighty LED feast. A cup of soup.
The South China Sea is no exception. In 2009, the government department of Nanhai District proposed to build a photovoltaic industry community to gather more upstream and downstream enterprises to form an LED lighting industry chain with Nanhai characteristics. Bangmin, the district chief of Nanhai District, Foshan City, believes that the foundation of the original lighting and lighting industry in the South China Sea is the advantage of its development of the optoelectronic industry. “The cost of manpower and land in the South China Sea is superior to that of Shenzhen and Guangzhou.â€
Due to industrial upgrading and the development of the company, Liang Fengyi, the chairman of Guangdong Zhaoxin Group, finally decided to withdraw from the traditional shoemaking and furniture industry. The original industry of Zhaoxin had electronics, metal, shoes, real estate, furniture, etc., and LED is a The brand-new business means that the accumulated talent pool will not be used, and it will involve employees' various interests, which is extremely complicated. The same is "halfway to the home," Chen Tianshen, general manager of Fangtian Technology Co., Ltd. shared the same feeling. "Our workers are very young, some are after 90s, so we also set up a lounge so that they can call friends to chat."
Chen Qiang’s company moved into Hantian Science and Technology City not far from the industrial community last month. In the production workshop of more than 100 square meters, the workers sat on three 10-meter-long lines to weld the lines, and the marketing department next door. Still empty.
"We are still focusing on old customers. We will start a new marketing plan after the completion of staff next month. Although LED lights cannot completely replace energy-saving lamps, it is definitely a trend in the future." Chen Qiang said.
However, there was a well-known national company Foshan Lighting (000541, stocks), followed by listed company Shelley, Zhaoxin's position is a bit embarrassing.
Market challenge
However, the olive branch thrown by the government is not everyone's ability to catch, and the cost is the first threshold for the LED industry. Compared with ordinary energy-saving lamps, the cost of LED lamps is on average five or six times higher.
"Even if there is government subsidy, the price is still more expensive than the traditional lamps. How do you say this to the people's home? So many traditional lighting companies can't turn around." Liang Fengyi said that the chip is the entire LED industry chain. The main cost and profit margins have been monopolized by foreign manufacturers such as Osram, Gree and Philips for many years. Although there are many LED companies in China, they are mainly concentrated in the downstream packaging inspection and application. Once the upstream manufacturers have a rush, the downstream will It becomes very passive.
Liang Fengyi said that the original 15 million machines, and later because of China's LED-based enterprises, the supply is in short supply, and suddenly rose to 18 million. "They (upstream manufacturers) know that China is doing experiments, doing a lot of bases, Guangdong The base, the Dongguan base, and the Jiangxi base are all catching up with this one, so the price has risen quickly."
Chen Qiang said that as more and more lighting companies turn to LED lighting, companies are beginning to switch to cheaper mainland and Taiwanese chips. "In general, foreign LED chips cost about 15 yuan, while the mainland and Taiwan are currently. The chip only needs 5 yuan." Chen Qiang said that the switch to Taiwan-made LED chips, the cost of the chip can be reduced from 60% of the total cost to 40%, and the price of LED chips and hardware on the market every year. Decline, but there is still a gap between the two compared to ordinary energy-saving lamps.
"Now, the high cost of this upstream unit has caused the final sales price of our company to be high. Therefore, the government is also vigorously promoting chip production. There are many bases in the country, hoping to lower the cost and let the LED lights really enter. "Eight households." Liang Fengyi believes that Chinese companies are very risky in attacking LED chips. "Foreign countries have been doing for decades, and they are still international monopoly technologies. Chinese LED companies must first face the blockade of the international market, how to go Breakthrough, this is the issue we are currently considering."
At present, there are 26 LED industry standards in China, but they are all aimed at common LED standards and lighting standards. They rarely cover the main components, technical processes and key performance of the LED industry. The standards for the detection of corresponding indicators are also very scarce. There is no complete standard body for LEDs and lighting fixtures.
Chen Qiang told reporters that LED companies are facing three major market challenges in terms of patents, costs and standards. The threshold for LED entry is not high, but it is not easy to develop well. "Since the development of LEDs last year, we just bought machines. It took a few million and I haven’t included the sample cost for the customer.â€
"Others asked me how much I sold last year. I can't say that I have a million. They are already very surprised. In fact, everyone is running this industry in a turbulent way because we are a blank piece of paper." Liang Fengyi said.
180W Desktop Power Adapter,19V180W Desktop Charger,4V7.5A 180W Power Adapter,24V7.5A180W Switching Power Supply
Guangdong Mingxin Power Technologies Co.,Ltd. , https://www.mxpowersupply.com