HP Acer notebook shipped poorly throw inventory second and third line brand complained

The second and third-line brands clamored, or followed up the price action Apple iPad prestige octahedral, iPad2 launch triggered a wave of panic buying in the world. Under the impact of the iPad, the traditional notebook computer market has shrunk significantly. This has also caused PCs such as HP and Acer to face enormous pressure to clean up their inventory. Southern Metropolis Daily reporter learned from the computer stores, in recent days, HP, Acer's price reduction efforts, so that the other two third-line brand notebook computer sales hit, the second and third-line brand notebook market space is further compressed. The news from Taiwan's foundry also confirmed that orders for second and third-tier and white-brand notebooks have recently shrunk significantly.

Many second-and third-line laptop brand and white-brand notebook sales staff told reporters that affected by HP, Acer dumped goods, their sales situation is very grim. It is estimated that by the arrival of the summer market in July, HP and Acer’s dumping will only end. "Five poor and six absolute, these two months will not be better." A local brand notebook sales staff in Guangdong told reporters.

iPad impact notebook shipments Although the notebook is always stressed that the iPad's biggest victims is the Internet, will not bring any impact on the traditional notebook market. However, the data does not support this view. Microsoft’s CFO Peter Klein recently revealed that in the first quarter of this year, PC shipments fell by 8 percentage points, while netbook shipments fell by 40 percentage points. "This is mainly due to the tablet PC's share of the PC market."

Market research company ID C released the first quarter of 2011, the PC market statistics also showed that by the impact of iPad, HP, Acer's global notebook market share from the previous quarter's 20.2%, 14.9% fell to 18.5%, 14.8%. The total shipments of the two PC makers fell by 3.3 million units in the first quarter.

HP, Acer's notebook sales have shrunk dramatically, and the "culprit" is naturally the iPad. The major markets of Hewlett-Packard and Acer are concentrated in developed markets in Europe and America, while developed markets in Europe and America are the hottest areas for iPad sales. Many consumers often choose to use older laptops and purchase stylish iPads when they face the two choices of iPads and traditional notebooks. Because HP and Acer’s product sales are heavily dependent on the European and American markets, when more consumers choose the iPad, its sales and market share shrink.

Hewlett-Packard, Acer slammed shipments of HP, Acer laptop shipments, naturally making it a substantial increase in its inventory. According to ID C's statistics, shipments of HP and Acer in the first quarter of this year decreased by 3.3 million units. From the year-on-year data, HP’s shipments in the first quarter were 14.6692 million units, down 5.8% year-on-year; Acer’s first-quarter shipments were 11,312,500 units, down 6.5% year-on-year. From these two sets of data analysis, the market expects that HP, Acer's inventory in the first quarter of this year should not be less than 2 million units. Since consumer electronics will drop prices almost every three months, if these stocks are not cleaned up in time, they will inevitably cause the relevant manufacturers to lose more and more.

As the purchasing power of the European and American markets is not strong, emerging markets have become the only choice for digesting inventory products. Since the beginning of this year, the domestic market has clearly felt the pressure from HP's inventory clearance. Since the second quarter, Acer has also increased its efforts to clear inventory, further increasing the impact on the market. Asustek had publicly claimed that since 2011, it has been confronted by opponents selling products at low prices, resulting in the end-channel product shelves are all rivals of laptop products.

The reporter found in a number of computer stores in Guangzhou, HP, Acer's price reduction sales signs everywhere, many low-end brand prices have dropped to 3,500 yuan. "Acer has a greater influence in the consumer group, coupled with price concessions, the recent shipments (price-reducing promotional products) have nearly doubled before the price reduction." Ego Digital Plaza Acer store sales staff Told reporters.

The second and third-line brands complained that HP and Acer have substantially cleared their inventory, and even ASUS such front-line brands are struggling. The situation of those second- and third-tier brands and even white-branded notebooks is even more worrying!

All along, the reason why the second and third tier brands and white brand notebooks have room for survival is mainly the price factor. In the past two years, the spread of the same configuration of second- and third-tier brands and first-line brands has generally ranged from 500 to 600 yuan for low-end products, and 800 to 1,000 yuan for mid- to high-end products. This spread is still quite attractive for some low-end consumer groups.

However, when HP, Acer, and other leading notebook brands lifted up the price of butchers to clean up inventory, the spread quickly collapsed to two or three hundred yuan. "Some models of Hewlett-Packard and Acer have cut prices by over a thousand dollars in recent weeks, such as the Acer 4743G, which was quoted at more than 5,600 yuan three weeks ago, and the offer is now less than 4,300 yuan. Such a decline makes us these second and third line brands. White card simply can not do.There is no way, only toss some HP, Acer's products to do it.” Guangzhou Pacific Computer City, a dealer dealing in miscellaneous brand notebook Mr. Yan complained to reporters. The person in charge of the area of ​​a local brand PC manufacturer in Guangdong also told reporters that due to the impact of first-line brands, their shipments this year have fallen by nearly 20% from the same period of last year, and the inventory of factories has also increased. "It won't take long for us to cut prices and clear our inventory."

Taiwan's second-tier foundry makers also confirmed that since the beginning of this year, orders from the second, third and third-tier brands in mainland China have continued to shrink.

The market expects that HP and Acer’s round of inventory sales may not end until the summer market starts in July this year. This is undoubtedly a bad news for second- and third-tier laptop makers and white-book notebook operators.