On the afternoon of May 27th, Gaogong LED hosted the "2013 China LED Good Products Roving Exhibition and Merchants Conference" hosted by Gaogong LED's "Lighting Channel", which was held in the conference room on the third floor of Chongqing Century Golden Resources Hotel. Representatives of many well-known companies and Chongqing local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.
Zhang Xiaofei, director of the High-tech LED Industry Research Institute and editor-in-chief of "LED Lighting Channel", said that as a dealer or engineering company, it not only undertakes the functions of product purchase, inventory, distribution, and after-sales service, but also undertakes publicity for new products. The role of promotion and shopping guide, especially in the lighting industry with low market awareness and merchant-led consumption, whether consumers purchase related products, whether a certain category can become a local popular consumption trend, terminal businesses play a key role.
The current situation is that LED manufacturers continue to make the product cost-effective, but the terminal merchants are still unable to understand the product technology and the market. They are fooled by every three, and the corporate brand is too many to know the choice. The LED products are too messy to know the authenticity. In this case, consumers are more foggy and difficult to distinguish between true and false.
Therefore, LED companies should start from the responsibility of the healthy development of the industry as the principle of pioneering channels in the early stage. For example, LED education and training tour activities for partners and market players to be developed, and at the same time, the corporate brand will penetrate the terminal business. Even in the minds of consumers, companies can open the market faster when they launch new products.
Zhang Xiaofei, director of the High-tech LED Industry Research Institute and editor-in-chief of "LED Lighting Channel", said that as a dealer or engineering company, it not only undertakes the functions of product purchase, inventory, distribution, and after-sales service, but also undertakes publicity for new products. The role of promotion and shopping guide, especially in the lighting industry with low market awareness and merchant-led consumption, whether consumers purchase related products, whether a certain category can become a local popular consumption trend, terminal businesses play a key role.
The current situation is that LED manufacturers continue to make the product cost-effective, but the terminal merchants are still unable to understand the product technology and the market. They are fooled by every three, and the corporate brand is too many to know the choice. The LED products are too messy to know the authenticity. In this case, consumers are more foggy and difficult to distinguish between true and false.
Therefore, LED companies should start from the responsibility of the healthy development of the industry as the principle of pioneering channels in the early stage. For example, LED education and training tour activities for partners and market players to be developed, and at the same time, the corporate brand will penetrate the terminal business. Even in the minds of consumers, companies can open the market faster when they launch new products.
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