The year is approaching. For the 2012 market and products, a series of wonderful annual horizontal evaluations have been launched to give this year's hot products a fair, just and open comprehensive contest. The direction allows manufacturers to have a speaking platform that is closer to users, and we also bring you the industry views of major manufacturers or comments on our annual review projects. The following is an exclusive interview with Jin Yang, senior public relations manager of NVIDIA China.
Jin Yang, Senior Public Relations Manager, NVIDIA China
1. The IT market in 2012 can be said to be changing rapidly. It is rumored that both Intel and AMD may join the mobile market. How does NVIDIA (Nvidia) view a series of changes in the IT market? How will NVIDIA balance graphics cards and NVIDIA Tegra in the future?
A: The changes in the IT industry are actually a reflection of changes in consumer habits. With the rapid popularization of high-speed Internet, more consumers are accustomed to experience richer visual content on mobile devices, such as games, videos, leisure entertainment, etc., and such changes have put forward higher visual computing capabilities for mobile devices Claim.
Friends who are familiar with NVIDIA understand that NVIDIA has been committed to improving the technical level of visual computing since its inception. Through continuous R & D investment, consumers can experience a more realistic and more exciting visual experience. Tegra is the latest brand launched by NVIDIA for mobile devices. It has developed into the third generation of products since its launch three years ago. I believe consumers will soon see the next generation of Tegra products. Tegra inherits NVIDIA's strong advantages in visual technology and can provide consumers with an unparalleled visual experience. At the same time, through excellent power management design, the battery life of mobile devices has been greatly improved. We believe that Tegra will continue to play a leading role in the new year and continue to consolidate NVIDIA's technological advantages.
Mobile computing is the latest and most promising direction in the IT industry. We welcome more competitors to join, and believe that more intense competition can bring users better products. At the same time, it also proves from one side that NVIDIA's mobile computing strategy that started layout five years ago is wise. I believe that such a forward-looking decision can enable NVIDIA to continue to maintain its position as a technology leader.
GeForce and Tegra are aimed at gamers and mobile users respectively. The two do not conflict, but on the contrary they can complement each other. Many loyal GeForce users are willing to use mobile phones equipped with Tegra processors because they are very confident in NVIDIA's design level and technical advantages. The company will further increase investment in the two product lines and continue to launch new products. It is believed that NVIDIA fans will get more surprises in 2013.
2. What is the market situation of NVIDIA's Kepler graphics card?
A: At the beginning of this year, NVIDIA launched the first flagship product NVIDIA GeForce GTX 680 based on the Kepler architecture. With excellent performance in many aspects such as high performance, low power consumption, and high efficiency, PC game experience has been achieved To a new height, but also promote the progress of the game industry. In the following time, NVIDIA (Nvidia) continued to improve the market layout, and now in every price segment, consumers can buy GeForce products based on Kepler architecture. At present, thanks to the excellent design of Kepler architecture, GeForce 600 series products can fully meet the needs of different types of gamers for graphics cards. From the shortage of GeForce 600 series graphics cards in various price segments, consumers can be seen For Kepler's favorite.
In addition, in the professional field, NVIDIA Quadro and NVIDIA Tesla products have also achieved Kepler's full product line layout. Especially in the HPC market, NVIDIA Tesla products based on the Kepler framework helped the "TItan Titan" supercomputer gain a new HPC dominance worldwide. In the future, NVIDIA will continue to maintain its leading position in the industry through continuous technological innovation.
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