With the May Day holiday approaching, the home appliance market suddenly became buzzing. At this moment, the promotion war of "the bayonet sees red" can be seen everywhere in the appliance store. In the context of the rapid development of the domestic online shopping industry, this "war" has also spread from offline to online activities. A number of platform e-commerce companies led by Dangdang Gome Electric City, Suning Tesco, and Kuba Network have launched a price war. At the same time, such brands as Haier Mall have taken a different approach and are unique in logistics services to satisfy online shopping consumers. More expectations.
The price war is reviving, and online shopping needs to be improved.
It is reported that after the banner of "10% off the goods" on April 1st - 5th, Dangdang Gome Electric City launched the second round of promotion; Suning Tesco announced that it will carry out large-scale price reduction activities from April 18th to 20th. Kuba launched the "48-hour ultimate mad rush" promotion, in which the price of living electrical products will be lower than the market price of about 40% overall... You will sing me for the various promotional activities of the upcoming May Day holiday. Debut, also indicates a new round of price wars for e-commerce.
In contrast, home appliance brand e-commerce companies led by Haier Mall have shown different aspects. Not immersed in the price war, Haier Mall is based on the long-standing accumulated resources, the main service of this card, through timely and rapid logistics and delivery, as well as detailed services covering pre-sale, sale and after-sales, bringing consumers different The online shopping experience has won unanimous praise from people.
Today, when the Internet has been deeply rooted in life, the habits of consumers to purchase home appliances have changed in a subtle way. The home appliance store, which was originally the main market force, is facing the impact of the emerging online shopping industry. From the consumer's point of view, the reason why online shopping can attract them, the price is naturally an important factor.
However, consumers are becoming more and more rational in their constant “hands-on†with e-commerce, and their sensitivity to price is gradually being replaced by factors such as consumer experience, logistics and after-sales service. Especially after experiencing a series of events such as “savage sorting†and “expressing stocks†last year, consumers realized the importance of e-commerce services, and thus had higher requirements for logistics and distribution, which also forced domestic electricity. Businesses are beginning to re-plan their own development path – logistics and services are undoubtedly the core competitiveness of their rebranding.
Haier Mall logistics service advantage wins word of mouth
Because the domestic platform e-commerce relies on the way of third-party express delivery companies to carry out logistics distribution, their "steps" in the process of service strategy transformation are slow. After all, the self-built logistics service system can not be realized overnight. In contrast, home appliance brand e-commerce companies such as Haier Mall rely on the long-term accumulated resources of the company, which is unique in this “May 1 online shopping offensiveâ€.
"Before I bought something, I had to go outside the ten miles and eight towns. I didn't expect that I could send the home appliances to the home as long as I went online." Ms. Wang, who first experienced Haier Mall online shopping, just ordered a LCD for her home service. On the TV, the staff of Haier Mall sent the product to the door the next day, and was responsible for the installation and commissioning, which made Ms. Wang excited.
As the only online store of Haier Group, Haier Mall has taken advantage of Haier Group in “marketing networkâ€, “logistics networkâ€, “service network†and “information networkâ€, so it can be used after consumers purchase orders. In the shortest time, the door-to-door, installation and commissioning, "on-demand delivery" mode reflects Haier Mall's user-oriented philosophy.
In addition, Haier Mall also extended the service to the pre-sales stage. After studying the needs of the market in detail, it launched a complete set of online design functions, allowing users to design rooms, pendulum dischargers and experience the fun of customized services according to their own needs. It also shows that Haier Mall focuses on the full-process service of online shopping home appliances, which is rare among other e-commerce companies.
In the face of the current wave of online shopping, consumers are generally more rational. While paying attention to price changes, more and more consumers are paying more attention to the convenient services brought by online shopping, especially in logistics and distribution, which is the process of e-commerce directly facing consumers. In this regard, Haier Mall has been favored by consumers with its fast and timely logistics distribution and meticulous service. It has also explored a new path for the benign competition in the domestic grid purchase market.
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