Broadcom said on the 16th that it will expand its market presence in mainland China next year, and share the market share of Qualcomm and MediaTek in the middle and low-end smartphones, and announced that the four-core solution has been adopted by HTC’s various Desire series of mobile phones, including TSMC. Partner operations such as ASE, GM, and General are expected to be supplemented.
The mainland has leapt to the world's largest market for smartphones and tablets. Research institute IDC predicts that mainland smartphone shipments will reach 330 million this year, and next year will exceed 450 million, which will grow 25% from this year.
In addition to Qualcomm and MediaTek to fully enter the mainland market, including Broadcom, Nvidia, Marvell, Spreadtrum and other players are actively deployed. Broadcom said that next year, Broadcom will lock in low-end products in the mainland smartphone market. Recently, it has cooperated with HTC to acquire products such as HTC ire HTCDesire6160 and HTCDesire601dualsim.
HTC's new Desire6160 dual-card dual-mode smartphone uses Broadcom HSPA+1.2GHz quad-core processor, RF transmitter, power management chip, connection combo chip and GPS positioning chip, focusing on the mainland low-end smartphone market, priced at about RMB 1 , 699 yuan (about NT$ 8,293).
The layout of Broadcom's mobile device market in mainland China next year is not limited to smartphones and tablet products, but is comprehensive. Broadcom said that the current shipment of mobile phone chips is not as good as that of the leading Qualcomm, but Broadcom is the world's most extensive chip maker in the field of communications. In addition to smartphones and tablets, including wearable devices and medical related products, it will also be Actively grab the field next year.
The industry expects that Broadcom will expand its mobile device product layout and will increase competition pressure for MediaTek; however, TSMC, ASE, GP and other key partners in Botong are expected to eat and make up for subsequent orders.
Broadcom, the communications chip maker, has successively cut into the supply chain of mainland brands Xiaomi, Lenovo, ZTE, Huawei, etc. IC channel dealers (3209) are expected to benefit, and this year's revenue and profit will be paid out bright transcripts. . Next year, Broadcom will expand the layout of low-end smartphones and wearable devices in the mainland. It is expected to drive the number of orders for general business, and the market outlook will be good.
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