LED lighting industry to accelerate the optimization and upgrading

At present, although the traditional LED lighting companies have a certain degree of production capacity and brand awareness, but in the face of fierce competition in the LED lighting market, the advantages of such companies is not obvious. First of all, most of the LED lighting brands belong to SMEs, and their ability to resist risks is not strong, and their strength is not very strong. Secondly, the profits of traditional lighting products are declining, and the response rate of enterprises to LED is relatively slow. Third, except for a few Home lighting giants can be invincible in the competition, other LED lighting companies are facing the fundamental problem of survival.

There are many factors that affect the survival of an enterprise. Analyze from a macro level, in January 2013, the “Circular of the State Council on Printing and Distributing the National Twelfth Five-Year Plan for Capacity Building for Independent Innovation”, which regards energy saving and environmental protection optical power as one of the focuses of manufacturing innovation capacity building. , The semi-conductor lighting will be one of the key areas for strategic emerging industry innovation capacity building. In February 2014, the Ministry of Science and Technology and the Ministry of Industry and Information Technology issued the Notice on Printing and Distributing a Special Action Plan for Energy-saving and Emission-reducing Technologies for 2014-2015, encouraging semiconductor lighting and other major energy-saving and emission-reduction technologies with clear industrialization prospects, and further deepening City Wanxi "Semiconductor Lighting Application Engineering and other industrial demonstration projects. The “incandescent lamp exit roadmap” launched by various countries and a number of encouraging policies issued by the Chinese government are all favorable conditions for the development of LED lighting.

From the analysis of industrial characteristics, LED is a relatively long industry chain. From the LED industry's upstream crystals, semiconductors, and packaging, the key parameter is the scale of production. It can be said that the size of the production scale directly determines the cost and competitiveness of the enterprise, and the industrial characteristics determine the demand for the input scale and capital of the enterprise. With the speed of integration, LED industry concentration will gradually increase.

From the business model analysis, most LED companies have very similar business strategies and positioning, which is a short board for LED companies. In order to survive in the LED lighting era, innovation is the key. In order to expand the space for survival, LED lighting companies are thinking about how to break the business model of the original lighting industry. Just like the millet model, the development of LED technology will change the industry's competition model, and take advantage of the new consumption model and channel model of the mobile Internet to bring a subversive pattern to the lighting industry.

From the analysis of the terminal market, both domestic and foreign companies have been evolving under fierce market competition for the quality, durability and price of LED products. Since 2013, the price of LED products has been reduced, and the LED terminal application market has also started rapidly. The lighting industry has entered the industrial upgrading cycle.

The favorable policies and the expansion of the market have led LED lighting companies to face greater development opportunities, but at the same time they have also brought corresponding challenges to the enterprises. At present, the LED lighting industry is still in an early stage of development. There are a series of problems such as imperfect industry standards, incomplete testing system, unregulated product specifications, and disorderly market competition. In the ever-changing LED market, in order to achieve breakthroughs in the survival of enterprises, we must optimize the product structure of enterprises and improve their overall competitiveness in the industrial chain system. At the same time, efforts will be made to promote the optimization and upgrading of the LED industry, give full play to the driving role of innovation, and promote the healthy development of the LED industry.