The news that the EU gradually phased out incandescent lamps in individual households before 2009 has caused a "good" voice in the domestic energy-saving lamp industry. How should our company respond? Foresighted and strategically-skilled entrepreneurs have been preparing for green, environmentally friendly, energy-efficient high-end lighting. Mr. Guan Wei, general manager of Dr. Green Lighting, said that Dr. Green is to create a green, energy-efficient and high-end lighting brand.
Rational treatment of international trends Our reporter (hereinafter referred to as the record): The world's lighting market is so turbulent that it is impossible not to have an impact on China. Dr. Green is a well-known brand of energy-saving products. May I ask Guan, how do you view these agreements reached by the EU?
Guan Yu, general manager (hereinafter referred to as Guan): The EU will gradually replace incandescent lamps with energy-saving lamps. It is indeed a worthy expectation for Chinese energy-saving product manufacturers, but whether it can be said to be a major "good", it still needs to be tested by the market. . It should be noted that the further expansion of the demand for energy-saving lamps in the EU market has on the one hand increased the opportunities for China's energy-saving lamps to export to the EU market; on the other hand, it has intensified fierce competition between domestic and foreign companies.
Reporter: What impact do these EU agreements have on China's energy-saving product manufacturing companies? Does it mean that the threshold for entering the EU is lowered?
Guan: In spite of the global trend of energy conservation and environmental protection, China's energy-saving lamp industry has developed rapidly in recent years. However, the news of the EU spring summit meeting has also triggered a lot of repercussions in China's lighting industry. First of all, although it means that business opportunities appear, but the threshold for actually entering the EU market has not decreased, but may still be improved, why do you say so? Because the original intention of the EU is to reduce greenhouse gas emissions, but this is only a trend of agreement, the specific implementation measures are quite complicated. The actual situation is that the threshold for the export of energy-saving lamps to the EU is very high. For example, last year's ROHS directive of the European Union, there are strict standards for the treatment of hazardous materials, which has blocked many energy-saving lamps companies outside the EU market. At the same time, it should be noted that the application of energy-saving lamps in the EU countries is relatively common. The market share of old-fashioned incandescent lamps is not large. Even if the incandescent lamps are eliminated, the market growth is limited.
Innovation is the foundation of the business
Reporter: As a well-known enterprise committed to building green, energy-efficient and energy-saving products, how to strengthen product quality and technological innovation in the face of opportunities and challenges?
Guan: Product quality is the magic weapon for the survival of enterprises. Survival by quality is probably a fact that every enterprise operator will not deny. In addition to quality assurance, a responsible enterprise must maintain its normal market order and increase market share. It must work hard on technological innovation and product quality to ensure that the quality and price of its products are in line with international standards. Low price competition. As a well-known manufacturer of energy-saving products, Dr. Green insists on putting the latest equipment and advanced technology into product development and production, constantly adjusting and optimizing product structure according to market changes, expanding production capacity, increasing technological innovation capability and improving product quality.
Reporter: Some core technologies in lighting products are the key to enterprise competitiveness. To improve the market competitiveness of energy-saving products, how does Dr. Green strengthen the “technical life gate�
Guan: Dr. Green has a group of electronic experts who have been engaged in the industry for decades. With rich experience, it can develop electronic ballasts for green energy-saving products of Green Dr. lighting series that truly achieve environmental protection and energy-saving effects according to different regional environments.
Brand is the most valuable asset of the company
Report: To measure the strength of a company, it depends on whether it has a good brand. A good brand is the most valuable asset of an enterprise. It can represent the true strength of a company. What is a good brand? What is the competitiveness of Dr. Green?
Off: Simply put, it is the customer's recognition of the products and services you provide. A good brand is: As long as people need, the first thing that comes to mind is your product quality and after-sales service system, and willingly spend more money to buy your products, think that buying your brand is reassuring. Dr. Green originated from the brand culture in 1985. It focuses on energy-saving lamps and energy-saving lamps, grille lamps, fluorescent lamp brackets, ceiling lamps, home lighting, electricians, lighting accessories, etc. Dr. Green is in the field of lighting facilities and lighting energy saving. The field of lighting accessories is well-known in the field of professionalism.
Report: Brand is the most valuable asset of an enterprise. This view is probably recognized by many of our corporate operators. However, it is unfortunate that it is inconsistent with other companies to hinder their development. Dr. Green is very concerned about branding based on what considerations?
Guan: As the saying goes: the wine is also afraid of the deep alley. Everyone thinks that companies are difficult to do, and what are the facts? In today's market, the brand products of all walks of life are very rare. Most of them are in the original competition stage of price competition. Therefore, there are still huge business opportunities in today's market. Whoever attaches importance to the establishment of corporate brand, who can seize the Chinese market economy A big opportunity to do a good job. Dr. Green, a doctor who can bring sunshine, let us share a good life. This is the Green Doctor's Declaration.
Reporter: So how do you create a good brand?
Guan: As mentioned above, the brand is the recognition of the customer. It is necessary to know that this recognition includes the brand's own reputation and reputation. Many companies also own brands. Their creation is due to the early stage of the company, the large market share, and the natural popularity. This is not enough. We should also pay attention to the creation of brand reputation. To make the brand of the company have a good reputation, not only do the product quality, but also do a good after-sales service, but also promote it through various channels in the ordinary business operations. "The wine has to be sipped." It can be said that whoever has a brand with high reputation and high reputation will take the initiative in the fierce market competition. Otherwise, the capital will be strong, and in the future market competition, it will probably be plagued by the name. Lost.
Market competition is the competition of services
Report: The competition in the market is, in a sense, a competition for services. The lighting industry is not only the same brand of domestic brands, but also facing the confrontation of international brands. Then, how can you view this competition?
Guan: We admit that there is indeed a gap in hardware between domestic and foreign companies, but we should see that this gap is secondary. The real key difference lies in software. This gap reflects service. Dr. Green has unique and perfect supporting services in business philosophy, promotion, training, market network and price protection. The internationalized product monopoly area and the image design of the store are the guarantee of sales confidence. All services are fast, professional and systematic, which will make you feel at ease, relieved, relieved, comfortable and happy. After China's accession to the WTO, the competition of all walks of life will soon be forced to upgrade, and truly enter the competition in service and corporate culture.
Marketing network escorts the brand
Reporter: In recent years, the competition in energy-saving products market is very fierce. Some foreign famous brands have also rushed to China. In order to survive, domestic enterprises have to fight price wars, and the market is in disorderly competition. Even in the increasingly brutal situation of survival competition, green The Ph.D. market has not only shrunk, but has maintained a strong growth momentum. What is the root cause?
Guan: Dr. Green has worked hard with different merchants to develop end users, cultivate key customers, adapt to market changes with flexible countermeasures, further close the relationship with distributors, and win the love and trust of consumers. . In the price strategy, Dr. Green firmly grasps the price lever, formulates a reasonable market price, does not follow the trend, and fully exerts the brand effect of Dr. Green, making the products sell well.
Reporter: Even so, Dr. Green has not slacked off and started a new round of market work.
Off: Yes. Dr. Green has established a production base of 70,000 square meters and employs more than 3,000 people. The advanced design scale has enabled the partners to have absolute cohesiveness, broad development space, and the potential of the industry to grow. The legend of Dr. Green is passionately deductive.
Advocating green lighting to protect the energy environment
Reporter: Green, environmental protection and energy conservation are the major trends in the development of the industry. So what role will Dr. Green play in it?
Guan: Advocating green lighting and enjoying the sunshine life is the lifelong pursuit of Dr. Green. So what is green lighting? Why are you committed to the green lighting business? With the energy crisis and environmental protection, it originated in the early 1990s, aiming at the development and promotion of high-efficiency lighting products, saving electricity and protecting the environment. The so-called green lighting refers to the improvement of people's quality of life through the use of feasible lighting design, using high-efficiency, long-life, safe and stable lighting products. Compared with general lighting fixtures, green lighting has the advantages of high efficiency, energy saving and environmental protection. It uses high-efficiency lighting products to replace traditional low-efficiency lighting products, which can save 60% to 80% of electricity and has great potential for saving electricity. By popularizing green lighting, it will ultimately reduce greenhouse gas emissions and achieve a win-win situation for both economy and environmental protection.
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