OFweek smart home network news in the first half of 2017 due to the mainland, North America, Europe TV demand weakened, global shipments declined 6% compared to the same period last year, shipping about 100 million units. Downstream brands and access to inventory are high, pulling stocks tends to be conservative, and Sigmaintell estimates that global TV panel purchases in the third quarter will decline by nearly 10% compared to the same period of last year. In the second half of the year, the peak season may not be enough.
In the second quarter, panel makers actively shipped. As of the end of June, the inventory levels of TV major brands including Samsung, Lucky Gold, Sony, Changhong, Hisense, Konka, Skyworth, and TCL all increased. The stock level of Japanese and Korean brands was approximately 10.6 weeks. The mainland mainland brand is about 7.4 weeks, which is higher than the normal 6-week normal water level. Quzhi Consulting believes that high inventory will affect the purchasing needs in the second half of the year.
Due to the previous panic-stricken market buying crisis caused by panel events, the international brand makers actively stocked the panel in the first half of the year, which kept panel prices at high levels, which in turn affected the end-market price increase, which affected buying momentum. Among which, Samsung’s shipments in the first half of the year have decreased by 8%, and only Sony has maintained a growth rate of 1%. In the first half of the year, the reserve volume of the brand was higher than the actual demand, resulting in a higher inventory level at the end of the second quarter.
In the mainland's domestic TV market, the overall machine price in the first half of 2017 increased by 43% compared with the same period of last year. The high total machine price coupled with the weak internal economy caused the mainland TV market to decline by 21% over the same period of last year. Therefore, the mainland brands must actively expand the export market. In the first half of the year, the export shipments grew by 5% annually, adding domestic sales, and the total shipment volume decreased by 10% compared with the same period of last year. As the panel began to decline in price at the end of the second quarter, the mainland brand procurement plan tends to be conservative and plans to clean up high-priced inventory. However, due to the active congestion of panel makers, the inventory level is still high, reaching 7.4 weeks.
Although "618" sales have improved and online access inventory is healthy, physical access inventory remains high. Brand manufacturers' expectation for sales in the third quarter is conservative, and procurement strategies are also very cautious. They try to reduce inventory levels. According to statistics from Quzhi, the demand for mainland brand panel purchases in the third quarter was 17 million units, which was a year-on-year decrease of 9% and a decrease of 1.3 million units over the same period of last year. International brand inventories also increased. Purchasing gradually became conservative. In the third quarter, the international brand purchase demand was 24 million units, a year-on-year decrease of 10%.
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