Although other Internet brands are engaged in various crazy "creative" marketing, people's judgments on color TVs eventually return to rationality and return to the most essential listening needs. The "revenues" of the various new business models created by Internet TV and the new technology's "vest" have now become fatigued.
Internet TV Black Technology - AdvertisingThe Internet TV bid farewell to the single hardware revenue model of traditional TV sets, and uses "hardware + content" as a marketing gift package. Whether it is free of hardware or free content, there is always a balance between various kinds of money-burning wars. And advertising has become an indispensable means of profit.
Start-up advertisements, shutdown advertisements, advertisements before the start of the program, advertisements in play, application open advertisements, dormant advertisements... If an Internet TV does not open a VIP, it becomes almost a billboard on the street or in a square.
This new business model does not have any innovation at all. It simply shifts the price war to a new platform. In the history of traditional Chinese color TVs, Japanese and South Korean companies were driven out of price wars and marketing wars. After so many hardships, he has long practiced armor. Nowadays, the marketing gimmicks of Internet companies are just a few fragments written by traditional TV manufacturers.
Competition for the market with members and content is like a castle in the air without a user base. However, the terrible thing is that traditional TV manufacturers have also embarked on this road. It is said that the annual revenue of a certain brand of installed advertising has already caught up with this year's advertising revenue of Hunan TV.
Perhaps the greatest educational significance of advertising is to teach consumers recharge members. The Internet economy has moved from a free model to a paid model, but the premise is that suppliers need to provide something different from free content. If it is only advertising-free, then such education is unhealthy.
Internet TV strongest configuration - 30 core processorInternet TV loves “fever†and hardware configuration has become an important indicator of product differentiation. What is a fever, constantly stacking hardware, constantly emphasizing hardware parameters?
In the early days of the development of smart TVs, the fluency of operations became its most tasteless place. But now ARM chip technology has become more and more mature, and performance is no longer a bottleneck in the development of smart TVs. What is even more sad is that some vendors are stealing concepts and taking ARM chips to replace the image engine.
Based on the ARM Cortex-A72 architecture quad-core processor, Mali T820 quad-core GPU graphics chip, support HEVC 4K @ 120Hz hard solution, performance can be described as embarrassing. What is the use of such a processor? First, for Android system services; second, for video decoding services.Of course, it also has something to do with quality. Because most of the TV ARM chips also integrate the image quality engine technology, such as HDR technology, MEMC technology. However, this is just an all-in-one chip that integrates all the interfaces, that is, as long as it is the same chip solution, the TV is connected to the same underlying program, without any uniqueness.
Take an ordinary TV ARM chip to talk about image processing, just like smart phones talking about HIFI, set the same as playing single, professional is not right. What really deserves to show off is the independent quality engine, excellent algorithms, and a powerful database. And these are often things that require the company to spend a lot of money on its operations. There are very few people who have the ability to make great achievements.
The biggest lie of Internet TV - big screen valueThe aforementioned Internet TV has an innovative business model. It does not rigidly adhere to the price of the product hardware itself. It can cultivate the “post-pay†habit of consumers and occupy the “big screen value†of the content output. More business possibilities can be created through film and television, tourism, education, and games. Is this really the case?
Our time has been extremely fragmented. In order to trap users' time on smart TVs, it is time to compete for users with mobile devices, PCs, movie theaters, KTVs, and game consoles. These methods, which are hailed as new business models by Internet TV, actually have better alternatives and better ways of experiencing.
The panel price hikes at the beginning of the year all of a sudden put the "big screen value" face to face. The total amount of realizing those Internet TVs that claim to be realized through content operations, VIP charges, advertising placements, etc., may not be as high as the panel's rise. With the limited market share, how can we discuss the business model of content operation?
Summary: Color TV as a stock market, and very slow replacement. True innovation is not model innovation, but product innovation brought about by new technology breakthroughs. It is technology and tools that change the world. The business model just optimizes the resource allocation of technology in the market. The bubble of Internet TV will soon show its shape, and those imaginary meanings will soon be seen by people.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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