From September 28th to 30th, the 4th China (Wuhan) International Broadcasting Industry Expo and Media Convergence Industry Development Summit was held at Wuhan International Expo Center. The theme of this year's Expo was “Industry Integration and Technology Leading†to create “All Mediaâ€. concept.
The development of integration has risen to a national strategy. Due to its strong penetration and strong associative effect, cultural media has actually opened up a precedent for the development of industrial integration. In this process, the media is evolving in the direction of lightweight, data, and mobilization, and the hardware products as content carriers are in various forms and are emerging in an endless stream. Among them, there are heads that have been highly concerned by the media and capital in the past two years. Wear display products. The optical eyewear brand GOOVIS of Shenzhen Nade Optics Co., Ltd., as the representative brand of head-mounted display products, was invited to participate in the show, which caused great repercussions on the exhibition site and won the “2017 China Best Cinema Equipment Technology Innovation Award†award.
At the media convergence industry development summit, Dr. Peng Huajun, CEO of Nader Optics, gave a speech on “High-performance head-mounted 3D display and its application in the field of video and video†to guests, scholars and peers. He pointed out high performance. The headline will become a new and high-quality viewing mode.
(Nader Optics CEO Dr. Peng Huajun speaks at the summit)
“GOOVIS window mirror is the world’s leading head-display product with a cinematic giant screen, 3D visual effects, ultra-light portable, anti-blue light, and ease of visual fatigue, bringing people a new, high quality. The video watch method.GOOVIS window mirror listed less than a year, in the market reputation is very good, award-winning.At the 2017 International Conference on Display Technology (ICDT), the father of OLED Deng Qingyun praised the GOOVIS window mirror as OLED technology Head-on application representative brand; In the 2017 CITE VR/AR developer application sharing summit, GOOVIS won the top ten VR hardware awards; In 2017 China Electronic Product Design Innovation Conference, GOOVIS won the first "Red Diamond Award" of "Vision of Excellence" The Aesthetics Award', introduced by Nader Optics staff.
(Left 2: Nader Optics wins with smart glasses brand GOOVIS)
At present, the integration of radio and television technology and the new generation of information technology is accelerating, and the development of broadcasting and TV is facing new opportunities and new challenges. The industry is facing a comprehensive strategic transformation. All-media aggregation, ubiquitous networking, and intelligent communication have gradually become the mainstream of broadcasting and television development. Regardless of how the form of the media changes, the most important thing is the dissemination of content resources. It is necessary to quickly, efficiently, and easily spread the content to the audience.
Take the film and television industry as an example. The 2017 China Film Industry Development Report pointed out that in 2017, the direct market scale of China's film and television industry will reach 88.5 billion yuan, of which the film industry will account for 45.7 billion yuan, and the trend of “the higher the box office income, the greater the proportion of 3D technologyâ€, the domestic theater line The accumulated movie footage has reached nearly 1.5 billion people. Through the report, we can see that people’s interest in, and demand for, movie shows is increasing, and they are more inclined to 3D movies. With the development of the Internet, online video has developed rapidly in recent years. The gap between movie theaters and video sites has been shrinking. The average time difference between 2017 shows is only 45 days, which means that a new movie is shown at the cinema. After half a month you can watch it online. With various kinds of viewing methods such as computers, mobile phones, home theaters, and projections appearing one after another, the movie theater is no longer the only viewing channel, and there are more and more cases of viewing on video sites. However, the above methods still have their own problems. For example, mobile phones are easy to carry, but the screen is too small and lacks a sense of theater. Moreover, long-term fixation can lead to eye fatigue and even myopia. The home theater has excellent visual effects but poor 3D performance and high cost. There are requirements for space locations that cannot be easily moved. Therefore, there is a demand for a device that can have the same visual effects as watching a 3D movie in a movie theater while being light and portable.
(Expo site audience experience GOOVIS window mirror)
In this case, the properties and functions of the Internet, such as the GOOVIS window mirror, have been brought into play. According to the on-site staff introduction, this product adopts SONY dual AMOLED high-definition micro-display, single-eye resolution of 1080P, is the best quality of the current electronic screen resolution, can losslessly watch the vast majority of video resources on the network, the viewing effect is as The best location for movie theaters is the same as 2D/3D movies. The unique optically closed design and far-focus imaging technology achieves a “low blue light, no glare, no dizziness†eye protection effect. Feeling uncomfortable; the product can also be connected to WiFi, Bluetooth, mobile phones, computers and other devices, perfect docking all types of network video resources. More importantly, the weight of the glasses body is only 200 grams, which is far lower than most VR devices and similar products on the market. It is comfortable to wear and easy to carry.
(Expo site audience experience GOOVIS window mirror)
Dr. Peng Huajun, CEO of Nader Optics, spoke to the audience at the Media Convergence Industry Development Summit: “Our original intention is to provide users with a brand-new, high-quality viewing style - the viewing mode of “Entertainment + Healthâ€. - I hope that every GOOVIS window mirror is an IMAX theater, allowing people to watch high-definition video anywhere and anytime, and our vision is to make the GOOVIS window mirror a “second screen for watching moviesâ€, through the strong movement of products. Attributes, in line with the general trend of the Internet, as a complement and extension of the mobile phone terminal, can enter into millions of households and become the second choice for viewing outside the theater line. Therefore, the user's experience is prioritized in product design: what posture to use The most comfortable viewing, the length of time you watch, the impact on your eyes and body, the most appropriate use of the scene, privacy, and personal differences are all within our scope of thinking. We hope that, in a big sense, the hardware , design has its own uniqueness, and can be closely integrated with the Internet, this is a trend of our industry development, we hope more , Businesses, including film and television content providers, tourism, aviation, hotel and other consumer entertainment business, and we come together in order to bring a better experience to create greater efficiency and value for people and society. "
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