Compared with market conditions, sales of quantum dot TVs in 2016 were more than seven times that of OLED TVs. The gap between the two is huge. From the perspective of this year's situation, this trend continues.
According to data from Ove Cloud Network, the penetration rate of OLED TVs in the first half of 2017 was 0.2%, up 0.1% year-on-year; the penetration rate of quantum dot TVs was 1.7% over the same period, an increase of 0.7% year-on-year, and the laser TV market penetration rate was 0.1%, an increase of 0.07 percentage point from the same period of last year.
From the point of view of domestic offline market in the first half of the year, according to data from AVC, the sales volume of quantum dot TV is 105,000, and the average price is 12747 yuan; the sales volume of OLED TV is 23,000, and the average price is 17037 yuan. The gap in sales between the two has narrowed from seven times last year to more than four times.
It can be seen that although the current price of OLED TVs remains high, the sales volume has rapidly increased and it is accelerating to catch up with quantum dot TVs. Although QD TV sales are currently leading, it is still too early to conclude that QDTV will win the competition.
In fact, OLED TVs will enter the fast track of development as companies rapidly deploy OLED technology, which is expected to usher in domestic and international markets. OLED TVs will no longer be overwhelming and they are gradually leaving the altar.
Obviously the OLED TV is squeezed
Since the beginning of this year, in the competition between two kinds of display technologies, quantum dots and OLED TVs, both have shown a rising trend in the market. However, due to the limited production capacity of the upstream OLED screens, the price of OLED TVs has remained high, which has turned many consumers out and hindered the rapid adoption of OLED TVs.
In this regard, home appliance industry observer Liu Buchen said that the current average price of OLED TV and the same size LCD is 2-3 times the latter, the price is too high for consumers to buy OLED TV enthusiasm to inhibit. Liu Buchen believes that there is a causal relationship between high prices and insufficient OLED panel production capacity. OLED TV panels have a single source of supply and insufficient production capacity, which directly restricts the demand for orders from downstream machine manufacturers. At the same time, they tend to form a monopoly on the panel, which makes it difficult to market prices. This restricts the increase in the market share of OLED TVs.
At present, this phenomenon is changing. According to Lu Xiangde, president of LG Display, the OLED display factory currently under construction in LG Display is expected to be put into production in the first half of 2019. This is the company's first overseas OLED production line. In addition, domestic panel giants including BOE and China Star Optoelectronics are also developing OLED panel technology and products. It is expected that the entire OLED industry will be improved by 2020. After a significant increase in production capacity, it is expected that 2020 OLED TV prices are expected to drop substantially, reaching acceptable levels for the general public.
In other words, in the next three years, OLED TV prices will be more "close to the people", by then, as a high-end color TV synonymous with OLED TV is expected to enter more families, usher in the popular period.
The team is constantly expanding new products to spring up
At present, with the continuous maturation of OLED panel technology and continuous enrichment of new product categories, more and more home appliance companies have chosen to host the OLED camp. So far, the global mainstream TV companies include OLED camps of more than 13 companies including Skyworth, LG, Sharp, Sony, Konka, Changhong, LG Electronics, Panasonic, and Philips.
At the same time, advances in technology have led to more and more OLED TV products, and more and more varieties, from transparent OLED TVs, OLED screens with curly screens, to OLED TVs with screens, Wallpaper wallpapers, and so on. The emergence of new products has mushroomed, showing a booming trend. The industry expert Liu Buchen once said: “The future era must be the era of 'showing everywhere'. Who will achieve this mission? At present, OLED is the most likely.†The unanimous choice of global mainstream color TV companies may confirm the industry’s experts As predicted by the prediction, OLED as the "next-generation display technology" is already coming.
With the continuous growth of OLED camp, it also led to the growth of OLED TV sales. According to AVC's data, retail sales of OLED color TVs in the Chinese market in the first half of 2017 increased by 103% year-on-year, and they increased by 167% year-on-year in July. Chang Dong, the assistant chairman of the board of directors of Konka Group, said: “China's color TV market has dropped by 7.5%, but OLED industry data has increased by 103%, and Konka's sales data has increased by nearly 300%.â€
From the perspective of overseas markets, OLED TVs have also shown vigorous growth. According to Huang Longqi, vice president of the LG Display TV Division, OLED TVs have begun to lead the high-end market in major TV markets in North America, Europe and other countries. In the second quarter of this year, the market share of 65-inch TVs with more than US$3,000 in the high-end market was 68% in North America and 55% in Europe, respectively, while in the market with 55-inch US$2,000 or more, OLED TVs accounted for 62% in North America, which is in Europe. It is as high as 75%.
It should be noted that for a long time, due to the relatively developed European economy, the level of consumption has far exceeded that of developing countries. The technical requirements of European consumers for color TV products have always been more demanding, and only genuinely technologically advanced products with excellent quality can win them. Favor. Under this circumstance, OLED TVs can occupy the mainstream position in the European high-end market, showing its strong vitality and development potential from one side.
It can be seen that OLED TVs have finally been “performed into steel†after a long period of tepid development and ushered in a period of rapid growth. It can be expected that in the coming period of time, as far as the domestic market is concerned, under the trend of large consumption upgrades, as the price of OLED TVs is drastically reduced, more families will choose OLED TVs, so the development prospects can be extended. .
In response, Huang Longqi, vice president of the LG Display TV Division, said: “China is the largest TV market in the world, and as the income level continues to increase, the middle-class population is gradually expanding. In addition, the Chinese market has new products and new products. The degree of understanding and acceptance of technology is high, and the degree of attention and demand for this innovative product of OLED is expected to be relatively high, and the OLED TV market has a broad prospect.
Written at the end:
Since the beginning of this year, OLED TVs have formed a trend of irresistible force. In the market, the market share has steadily increased. According to Zhong Yikang’s forecast, the sales of OLED TVs in the Chinese market from 2017 to 2020 are expected to be 180,000 units, 550,000 units, 1.5 million units, and 2.5 million units, respectively. The growth rate is very fast. It can be seen that in the fierce competition between OLED TVs and Quantum-dot TVs, OLED TVs are showing signs of being "postfire." Under this background, can OLED TV fully exceed the market share of Quantum TV and become the protagonist of next-generation TV? It is too early to draw conclusions. However, the drop in the price of OLED TVs and the acceleration of popularity will be the trend. How does QDTV react to this? I believe time will tell us the answer.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.Uniboot LC Patch Cord,Optical Fiber Adapter,St Optical Fiber Adapter,Sc Flange Less Adapter,Short Flange Sc Adapter
ShenZhen JunJin Technology Co.,Ltd , https://www.jjtcl.com