System design or machine builders realize that if they can use their own proprietary technology in their core control wafers or processing wafers while reducing their dependence on suppliers or material costs, they will be successful in the market. Important - even a key factor.
If you can use your own proprietary technology in the core control chip or processing chip, while reducing the dependence on suppliers or material costs, this will be an important success in the market - even the key - -factor. In this article, the author is happy to share the story of a solution company designing and developing an MCU in a drone market, giving everyone some inspiration.
In the past year, the shipment growth of toy-class drones has gradually slowed down. In Chenghai (Editor: Toy Industry Base in Guangdong, China), many toy drone manufacturers compete fiercely in low-cost competition. Machine requirements for solution providers are increasing. Toy drones not only control a variety of flights, but also add more and more features, including shooting high-resolution video, long-range wireless video transmission, and even a simple cradle head. The final price will also be set at less than 1,000 yuan. For the upstream solution company of the drone, in order to maintain shipments, it is necessary to continuously increase the functionality while reducing costs.
Mr. C, a research and development manager of a Shenzhen-based solution company, said on the electronic engineering album: “It is very important for our BOM cost to be able to reduce a dime. The lower the price, the greater the cost pressure, because of the low price scheme. Often shipments are larger."
Industry figures estimate that in 2016, the number of Chinese manufacturers of toy-grade drones ranged from 30 million to 50 million units. Now, a small number of solution companies in Shenzhen are mainly targeting this market. Due to the continuous upgrading and upgrading of technology, many original solution companies gradually chose to quit. The reason is that R&D and design talents are constantly being dug up by the leading enterprises of drones, and it is difficult to adapt to the cultivation of new talents. The owner of a program company that withdrew from the market sighed with a smile: "We have no time to train a new person to make a competitive plan, and the old engineers can't stay now."
Since 2017, the slowdown in the growth of toy-grade drones has been the reason why many solution companies have opted out. There are fewer customers, and it makes little sense to increase the investment.
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