A few days ago, Gaogong LED pushed a "new blue ocean under the policy drive, LED drive power "up-and-coming" has become a leader? "," focused on the market positioning of Birda in the field of emergency power supply, caused a lot of repercussions in the industry, many netizens have commented on "good business, good products."
As a high-quality, high-reliability LED lighting driver, Bilda is aware of the fierce market competition of conventional LED drivers. After targeting the blue ocean field of emergency power supply, it has made a decisive attack and invested in manpower and material resources to become an emergency power supply industry. Leading.
In the field of emergency power, Bilda's goal is to create a single product champion in the LED driver industry. In the early stage, Bilda invested more than 2 million in a series of actions for product research and development, and purchase of supporting facilities. According to reports, Bilda's current research and development work on the emergency power supply product line is nearing completion. The company's products have passed the authority certification of ROHS, CE, UL, TUV, FCC, etc., to meet the various certification needs of customers in the European and American markets.
Bilda Product Certification
When it comes to certification requirements, you have to say that the North American market recognizes UL certification. The UL Safety Laboratory is the most authoritative in the United States and the largest private institution in the world for safety testing and identification. It uses scientific testing methods to determine the extent to which various materials, devices, products, equipment, buildings, etc. are hazardous or hazardous to life and property; to determine, prepare, and issue appropriate standards and to help reduce and prevent life. The property is subject to loss of information, and at the same time conducts fact-finding business. UL certification is a non-mandatory certification in the United States, mainly for the detection and certification of product safety performance, and its certification scope does not include the EMC (electromagnetic compatibility) characteristics of the product.
UL listed is a listing service in the UL certification. Generally speaking, the listed names are only applicable to the complete product and various devices and devices that are qualified for replacement or installation on site. Various products belonging to the UL Listed Service, including household appliances, medical equipment, computers, and commercial equipment. And various types of electrical products that work in buildings. Such as power distribution systems, fuses, wires, switches and other electrical components. Products listed by UL can usually be marked with the UL listing mark and the use of the listed mark on each product.
According to Xia Hongping, vice president of research and development at Bilda, most of the emergency power supply products currently on the market implement the Recognized service standard in the UL certification. The products identified can only be used as components in UL listing, grading or other approved products. Raw materials are used. That is to say, the emergency power supply that implements the RC certification standard must be matched with the luminaire to be sold in the market; and the power supply product that implements the UL listed certification standard does not need to match the luminaire, and can be sold as a finished product on the market alone.
It is reported that Bilda is the first emergency power supply company in China that has passed UL listed certification. From the perspective of UL listed certification, it is necessary to make a very unique change in the internal detection circuit. At present, other domestic power supply manufacturers still fail to break through this technical bottleneck. Bilda has not only made breakthroughs, but also obtained a number of patents, including 5 domestic patents and 2 foreign patents.
Bilda Emergency Power Supply UL Certification
In the interview, General Manager Ke Jianjun of Bilda confidently stated that he would lead Bill to become a leader in the field of emergency power supply. As we all know, it is not difficult for any company to create a single product in a specific field. This requires not only solid technical strength, strong resource integration capabilities, etc., but more importantly, clear positioning and arbitrariness. Eyes. As a "up-and-coming star" in the field of LED lighting power supply, Bilda has come to the bottom of the new blue ocean to create a single product champion?
As a powerful enterprise in the field of LED drive power, its emergency power supply is not blind. First of all, in the LED panel light power supply, the competition is fierce, and Bilda is not blindly fighting the price of power supply manufacturers such as Leifford. Instead, we will go deep into the market and customer needs by going to large-scale exhibitions at home and abroad (Hong Kong Exhibition, LFI, UK and Frankfurt), and then develop products in a targeted manner.
Secondly, in terms of R&D strength, Bilda has a reliable and high-level R&D team. Xia Hongping said to Gaogong LED that there are 10 R&D personnel in Bilda. The predecessor of the R&D team is the military communication power supply, which is extremely demanding on the design standards and reliability of the products. R & D personnel have a wealth of experience in emergency power supply design, proficient in the standards of emergency power supply UL924. Relying on strong research and development strength, Bilda has broken through one technical bottleneck in the field of emergency power supply, making its products in the forefront of the industry in terms of technical indicators.
In addition, for each product, Bilda will conduct rigorous testing and experimentation. According to Xia Hongping, Bilda will perform input testing, output testing, protection performance testing, safety and reliability testing, and electromagnetic compatibility testing. Each test strictly enforces international and domestic standards.
At present, the Bilda emergency power supply product line has been quite rich. It is understood that Birda has successfully developed 23 emergency power products that meet the European and American markets, and the maximum emergency power has reached 20W. Xia Hongping said that regardless of whether the customer is using a Leyford power supply or a driver from other power supply manufacturers, our existing product lines can be easily matched. In other words, the current emergency power supply products of Bilda can basically match the conventional power supply products on the market. At this stage, Bilda's emergency power supply products are not only for domestic and foreign end customers, engineering companies, etc., but also many large domestic lighting manufacturers will use the Bilda emergency power supply to directly sell their drivers to customers.
It can be said that the strong technical strength, rich emergency power supply product line and the high trust of customers have made Billa's existing market position in the emergency power supply field. Bill Dazhi's rhetoric to create a champion in the emergency power industry is actually not "blowing"!
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