Hisense released the latest Internet TV user data report: In 2017, the number of users exceeded 30.78 million (domestic users 25.21 million, foreign users 5.57 million), domestic daily life reached 11 million +, average daily viewing time is 296 minutes, paid on-demand and advertising revenue is even more The doubling growth has taken place in China and even the world’s largest Internet TV cloud platform.
According to the conservative calculation of the average population of 3 in each family, the population of Hisense Internet TV has reached nearly 100 million, and most of them are people with higher purchasing power. Facing the "fusion-type" growth of both the user size and income level of Hisense Internet TV platform, the industry exclaimed: Another potential "unicorn" company came.
The home Internet is seen as the last opportunity for the Internet and is the first opportunity for the Internet of Things. Data shows: In terms of video, Hisense Internet TV has collected 99% of the domestic hits of genuine drama resources, 100% of pre-cinema films, and has a total video content of 1 million+ hours. In 2017, the number of good-looking video on-demand broadcasts exceeded 10 billion, an increase of 143% compared with the previous quarter, and the average amount of on-demand per person increased by 65.2%. The coverage of 4K high-definition film and television was also increased, accounting for more than 10% of the content source.
The online education sector has accumulated a total of 8.07 million high-quality users, and paid users have increased by 150% from the previous quarter, accounting for more than 50% of the market share of China's large-screen education. The number of game users has reached 15.11 million, which is one of the puzzle game platforms widely accepted by Chinese families. In 2017, the number of downloads and operations of home entertainment peripherals has increased by leaps and bounds. Among them, the download volume of Tianzhu K songs has increased by 775% compared with the previous month, and the users’ online time has increased by 1360%.
The high income level has become the obvious label of the platform. The ARPU value (average revenue per user) of Hisense Internet TV shopping has reached 709 yuan, making it the best large-screen video shopping platform in China.
In order to undertake the first market foundation for TV for 14 consecutive years in the Chinese market, Hisense Internet TV quickly became the leader of China's Internet TV and became a platform company.
Yu Zhitao, head of Hisense Internet TV cloud platform, said: People have not fled TV. The rich data and user experience is pulling more people back to the screen. Relevant data show that online payment rates for overseas Internet giants such as Netflix, Hulu, and Amazon have reached 85%, while the domestic comprehensive payment rate from mobile to big screen is only 10%, and the huge gap of nearly 75% indicates that The entire smart TV industry and smart terminals have a very wide operating space. Hisense believes that the era of mobile Internet has come to an end, but the era of Internet smart TV has only just begun.
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