Ericsson recently released an analysis report that 80% of smartphone users do not really need to eat a full solution, but pursue an unrestricted sense of security, the motivation is to "reduce the worry of overpayment, and have enough data traffic. â€
This data is revealed from the Ericsson Consumer and Industry Analysis Report released by Ericsson this year. It points out the six major demands of global consumers for telecommunications services, and suggests that telecom operators should think about how to jump off mobile rates from different angles. The price promotion of the program to enhance consumer satisfaction and loyalty, and also as the basis for the launch of 5G technology-related applications by telecom operators.
According to the Consumer Lab's Consumer Lab report, the main motivation behind consumer purchases is to “reduce the worry of overpayments and have enough data to meet their needs, so enjoy peace of mind, Unrestricted feeling. "Consumers also expect that in the 5G era, in addition to paying for data traffic, telecom operators can offer more customized mobile tariffs, and nearly 60% of consumers hope for each link to 5G networks. Service or device "pays a one-time fee."
Jasmeet Sethi, senior consultant of Ericsson Consumer and Industry Labs, said: "Our latest research does not look at consumers' perceptions of 5G alone, but rather that operators must actively respond to consumers who have not yet been satisfied in the process of developing 5G. Demand. From providing an easy buying experience to focusing on true network performance, consumers expect that the changes they require are already being implemented at this stage."
In addition, the report also pointed out that the current tariff design has been confusing for consumers. According to the report, 60% of smartphone users do not understand the information and service content of the mobile rate plan, so the services purchased by many users do not match their actual usage. Only 30% of smartphone users say they are satisfied with the way operators provide online rate plan information, and this digital telecom service experience is neither simple nor effortless.
On the other hand, while consumers are more comfortable buying a full-fledged solution and can avoid the feeling of peace of mind when billing is broken, high mobile data usage is not the main motivation for their purchase of a full-fledged solution. 80% of smartphone users don't really need to eat a full rate plan, but want to get an unrestricted feeling. 70% of consumers who buy a full-fledged solution are not heavy users of mobile data.
Therefore, providing sufficient but not necessarily unlimited amount of mobile traffic to meet user needs and eliminate user concerns is the key to telecom operators' ability to improve user satisfaction.
The Ericsson Consumer and Industry Analysis report reveals six consumer appeals for telecommunications services worldwide. Ericsson noted that this report is also the largest 5G consumer expectations study currently, representing the views of 800 million smartphone users worldwide.
Ericsson said that consumers' six major demands include a convenient purchasing experience, and 60% of smartphone users do not understand the information and service content of the mobile rate plan. Therefore, the services purchased by many users and their actual usage are not. Match.
Only 30% are satisfied with the way operators provide online rate plan information; 70% of users do not know the amount of mobile data they use each month, and they don't know that mobile ads consume an average of 18-69% of mobile data.
Consumer demand is the feeling that freedom is not limited. 80% of smartphone users do not really need to eat a full rate plan, but want to get an unrestricted feeling. 70% of consumers who buy a full-fledged solution are not heavy users of action data.
The third demand is that traffic can be traded as currency. Mobile data paid by global smartphone users every year, with an average of 31 GB per year remaining unused; about 40% of consumers want to use excess data traffic as currency. Save, trade or transfer to others.
Consumers' demands are to provide services beyond the rate plan. It is hoped that telecom operators can develop personalized data solutions based on user needs;
Consumer appeals 5 are more 5G-related applications, and telecom operators may think consumers are not interested in 5G, but Ericsson's survey shows that 5G service concept attracts 76% of smartphone users worldwide, even 44% of consumers. Willing to pay for 5G services; consumers expect that most 5G extension services will become mainstream in the 3-4 years after the launch of 5G.
Consumer Demand Six is ​​a real online experience. Ericsson's survey shows that only 4% of respondents believe in the advertising and network performance of operators. They hope that operators will abandon the slogan and turn their attention to their real network experience.
Vertical Laptop Stand,Dual Vertical Laptop Stand,Vertical Laptop Stand 2 Slot,Vertical Laptop Stand Adjustable,etc.
Shenzhen Chengrong Technology Co.ltd is a high-quality enterprise specializing in metal stamping and CNC production for 12 years. The company mainly aims at the R&D, production and sales of Notebook Laptop Stands and Mobile Phone Stands. From the mold design and processing to machining and product surface oxidation, spraying treatment etc ,integration can fully meet the various processing needs of customers. Have a complete and scientific quality management system, strength and product quality are recognized and trusted by the industry, to meet changing economic and social needs .
Best Vertical Laptop Stand,Wood Vertical Laptop Stand,Wooden Vertical Laptop Stand,Dual Vertical Laptop Stand
Shenzhen ChengRong Technology Co.,Ltd. , https://www.laptopstandsuppliers.com