New Year's TV prices skyrocket! How to break?

As in previous years, home appliance stores combined with home appliance manufacturers launched some promotional activities such as price reductions, full returns, gifts and gifts. Maybe due to the Spring Festival coming soon, many company units have not officially started a holiday, several stores did not appear hot scenes, compared to the eleven Golden Week is slightly deserted, but in the face of consumers who come to consult, each Store Purchasing Guide Purchasing still patience, some also put on the red Chinese New Year costumes, holiday atmosphere is relatively strong.

Several Internet brands are brought together

Limited attention under the Internet brand line

In the past two years, the Internet has hit a big wave, and Internet TV brands are also gaining momentum, affecting the operation of traditional TV brands and offline stores. However, after the author's visit, he discovered that Internet TV has little advantage under the Internet and has received limited attention. The sales volume has a big gap with traditional TV brands. The advantage of the offline store is that the experience is very high, allowing consumers to have a more intuitive experience, visible and tangible, plus guide buyers carefully explained, which is why more consumers are willing to purchase large appliances in the store The main reason. The current TV market price has been very transparent, and there are promotional incentives. During our exchanges with shop staff, we found that some TV products stores offer 3,000 yuan cheaper than online, plus the advantage of offline bargaining, and 5,000 yuan cheaper than online. Become reality.

Large-size TV has become the mainstream product for consumers to buy

Large size, ultra high definition become the main purchase conditions

Sales of large 55-inch products have surpassed the usual 43-inch, and 65-inch products have begun to grow rapidly. Large screen, ultra-high definition, smart, curved surface, and ultra-thin and thin have become the main purchase conditions for consumers to purchase TV products. Perhaps due to the higher overall consumption level in Beijing, major brands’ hot-selling products are mainly concentrated in mid- to high-end prices, and the main products that are cost-effective are subject to cold weather.

4K ultra high definition has been widely used. We have even seen 8K TV products in the Sharp stores. It can be seen that the clearer picture quality has a great temptation to consumers. The various manufacturers seem to have more confidence in 4K products, and 1080P and other low resolutions. TV is hard to find. At present, LG, Skyworth is still the main push OLED products, Samsung SUHD Quantum Dot TV proudly Samsung stores, TCL main push their own QLED Quantum TV, Hisense is ULED + laser cinema double arrow fired. At present, the TV market pattern still presents a situation of hegemony and hegemony.

Samsung: 5000 yuan cheaper than offline

Whoever first upgrades technology and optimizes products can win the market. As a technology-controlled Samsung TV is clearly aware of this, has already seized the initiative, led the ultra-high definition, smart changes, but also the first to launch a curved TV. In the eyes of many consumers, Samsung TV is like a synonym for high-end and trend. This also laid the groundwork for Samsung TV's competition in the future market. Among them, the offer of the Quantum flagship line has been priced at 3,000 yuan less than the online price. If your eloquence is good enough, the cheaper 5,000 yuan is not a problem.

SUHD Quantum TV has some advantages over online prices

The eye-catching Samsung store was the SUD QD TV KS9800 series launched last year, incorporating large screens, ultra high-definition, curved surfaces and superb industrial designs. This product not only has large size screens such as 55 and 65 inches, but also uses the world's first non-border curved surface design. It is a true ultra-thin SUHDTV, achieving the highest technical integrated barrier in the industry. At the same time, KS9800 also has cadmium-free quantum dots, 10bit panels, moth-eye bionics and other innovative technologies.

Samsung TV Marketplace

Samsung TV has always used QD technology, excellent TV panels and high-quality image processing chips to display a very clear picture quality. This visit to the store found that customers in the Samsung TV area generally went for quality pictures. . To the surprise of the author, Samsung KS9800 series 65-inch products, although the price is much higher, but the sales exceed 55-inch TV products, we can see that large-size has become the mainstream, users on the immersive and immersive experience requirements are also increasing.

Samsung TV Marketplace

In general, Samsung stores focus on SUHD quantum dot surface televisions. The new Samsung SUHD TV has excellent performance in terms of fluency, picture quality, and sound effects, and even some customers directly call Quantum Dot TV. The overall effect of Samsung TV is very good, and the price is also very stable at present, and it is a product that many consumers are keen on.

LG/Sony: The more expensive the price, the better

LG: Price Still Constrains OLED Development

LG as a OLED desperate TV manufacturers will naturally be OLED TV as the melody, of which the world's thinnest 2.57mm LGG6 TV has become the absolute focus of LG products in the product. Due to the fact that its technical principle is fundamentally different from that of ordinary LCD screens, OLED TVs can be made thinner and the soft features are more suitable for curved surfaces. Since the display black is a pixel that does not emit light, it can bring the purest and deepest black image, which is more energy-efficient than an ordinary LCD screen.