Introduction: Buying a fingerprint lock for 228 yuan is a blasphemy to China's manufacturing.
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Duoduo, as a social e-commerce app, broke the record of Jumei's four-year IPO and went public on NASDAQ in three years. Of course, Huang Zheng, the founder of this company, is also in the middle of the whirlpool of public opinion.
Not long ago, several law firms in the United States jointly litigated Pinduoduo, requesting the US Securities Regulatory Commission to investigate the phenomenon of counterfeit goods on its platform. Pinduoduo’s proliferation of fakes and counterfeit goods has been infinitely enlarged with its listing, causing a wave of waves with one stone.
Although Huang Zheng said that he would lock his employees' options for three years and continue to work hard, this kind of "distressed drama" cannot make the fakes on the Pinduoduo platform disappear immediately.
In Pinduoduo, there is no shortage of smart home products. These products cannot be said to be absolute fakes, but their low prices make people wonder whether the quality is reliable.
"Smarter" proposed that practitioners of smart home should be more vigilant about Pinduoduo, because its existence has already brought "disturbance" to the market image of some items of smart home and undermined consumer perception .
228 yuan fingerprint lockOn the Internet, many netizens teased that Pinduoduo was actually "Pixixi". Because many products purchased on its platform have inconsistent graphics and severe shrinkage.
"Where" believes that for some daily necessities, it is understandable that merchants adopt the strategy of small profits but quicker sales, and use group purchases to promote sales. This part of the commodity pays for what you pay for, even if it shrinks, it will not have a bad impact on life.
However, for the two best-selling smart home items, smart door locks and smart toilets, buying from Pinduoduo is a bit boring.
Searching for "smart door locks" in Pinduoduo, you can see many products, but there are two obvious problems: one, many products do not have any brand logo; two, the price is abnormally low, which is seriously lower than the average market price.
As of press time, after Pinduoduo searched for smart door locks, the first-ranked product sold for only 228 yuan. This is in sharp contrast to the situation where smart door locks are generally priced at more than 1,000 yuan.
There is also a slightly more expensive smart fingerprint lock priced at 589 yuan, which claims to have a fingerprint sensor imported from Switzerland, an aluminum alloy integrated molding, a high-torque motor, and so on. When asked by "Where" as a customer, the customer service said that the on-site installation requires an additional payment of 180 yuan.
This is not the point, the point is that the customer service can provide technical guidance videos for customers to install by themselves. Not to mention installing smart door locks and dismantling old locks are a difficult problem for most people.
What is even more surprising is that this smart door lock merchant claims that the product has a five-year warranty. According to "Where", the Deschmann fingerprint lock, which is currently the number one sales on Tmall, has a warranty period of only three years.
In addition, we also saw a Kadish K8 fingerprint lock, priced at 2,880 yuan (including installation), while the price of the same product at the Tmall flagship store starts at 3680 yuan. Considering the difficulty of counterfeiting smart door locks, consumers of genuine and counterfeit products will know at a glance, so Pinduoduo's lock should be genuine, but the price is so low that it is incredible.
Counterfeit brands hauntOn Pinduoduo, we also saw a smart toilet all-in-one machine priced at 1599 yuan. This price is not only much lower than the average price of an integrated smart toilet, but its brand is also dumbfounding: Martin Gucci, known as the top German brand.
There are indeed many sanitary ware brands in Germany, but "Where" thinks this Martin Gucci is definitely not a German brand. There are indeed many domestic brands in the home furnishing industry that are registered abroad and sold to Chinese consumers as foreign brands to increase the brand's gold content, but the name Martin Gucci is really unconvincing.
The picture above is a product poster of the brand. Martin Gucci’s "English name" in the upper left corner turns out to be Chinese Pinyin, which obviously treats consumers as illiterate. The price is ridiculously low, the brand cannot be checked, and there are many loopholes. Do you dare to buy such a product?
What's interesting is that most of the smart toilet products on Pinduoduo are sold under the banner of German brands. Some even claim to be "Imported from Germany", but the price is only 2288 yuan. "Where" believes that such behavior has been suspected of defrauding consumers.
Not surprisingly, counterfeit smart toilet brands also exist in Pinduoduo. For example, we saw a number of smart toilet all-in-ones under the banner of Wrigley Sanitary Ware, but according to the picture, we did not find the same product in the Tmall official flagship store of Wrigley Sanitary Ware.
"Where" asked the customer service whether it was a genuine Wrigley bathroom, and the other party's reply was affirmative. When asked whether to look for a merchant or Wrigley Sanitary Ware if there is a quality problem, the other party said that they should be looked for and claimed that the product is "national warranty."
What's more interesting is that there is also a brand of copycat Wrigley Sanitary Ware, called "Xi Arrow", the English name HOROW, not only reminiscent of the English name ARROW of Wrigley Sanitary In the product evaluation, some people even said that this is "genuine". A copycat brand, its own products are of course authentic.
How the industry respondsThe above is just the tip of the iceberg where Pinduoduo's smart home products are mixed and misleading consumers. With the expansion of Pinduoduo's influence, smart single products will become the hardest hit area for fakes.
"Where" believes that the smart home industry should attach importance to Pinduoduo, and take the initiative to assume the obligation of positive guidance for consumers to face up.
Smart door locks and smart toilets are two products, one is related to property safety, and the other is related to personal safety. If rotten goods, fakes, and counterfeit goods are allowed to run rampant, the society will ultimately be disappointed in smart products.
Consumers are ignorant and innocent, and it is everyone's right and nature to pursue saving money. As a rising industry, smart home practitioners should educate consumers and guide the market to improve quality and service, rather than condone the Pinduoduo effect.
In fact, Pinduoduo just amplifies the phenomenon of fakes. Previously, similar low-priced products and counterfeit brands existed on Taobao, but due to the integration of Taobao and Tmall systems, genuine products still have the upper hand.
In the case of Pinduoduo, low prices mean justice. A dime may be able to buy a roll of toilet paper, and it may feel a little inconsistent; but a smart lock less than a thousand yuan is really a worry.
Therefore, "Where" recommends all smart home manufacturers and channel providers to timely check the counterfeit products on the Pinduoduo platform, purify the industry, and guide users.
summaryChina has a large population and there are large regional differences in consumption levels. Pinduoduo satisfies the market demand of third-, fourth- and fifth-tier cities well. This is not caused by the so-called "consumption degradation", but the lack of user education.
If everyone realizes that the quality of smart door locks is less than 1,000 yuan, the quality may not be guaranteed, then Pinduoduo will naturally not be defeated.
"Where" will also continue to track the low-cost smart home products that exist on e-commerce platforms such as Pinduoduo, and collect all kinds of problems and feed them back to manufacturers and channel vendors to help the smart home industry self-purify.
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