In addition to Apple's online sales of products on the official website, Apple is very concerned about the operation of offline stores. The entire exterior wall building is designed with full glass and is very tall. The main display inside is also Apple's high-end flagship product. Although these products are not famous for precious paintings and jewelry, they are also very valuable and they will inevitably be targeted by thief. Almost half a month ago, the two Apple Stores in California were robbed. It is estimated that the loss of Apple’s direct stores exceeded RMB 100,000, and the basic equipment for the loss was mobile phones and laptops.
Although the loss of Apple’s 700 billion U.S. dollars in assets was not even the best, Apple's management of offline store equipment can make it possible for robbers to take a loss.
Apple's products displayed at the offline store are strictly controlled. In addition to being watched by most sales personnel, the built-in system of the product is also tailor-made. When the display machine in the store is turned off and on again, the system will automatically restore the factory settings. Just as if you go to an Internet cafe to boot, the power-off data will be completely lost.
What's more, Apple’s display machine also joins the wireless network. When the display computer leaves the WIFI in the direct-operated store, the mobile phone is just like a brick. It cannot do anything, and it will enter the mobile phone recovery mode. Ring to no electricity.
Formally, this kind of tough protection mechanism should be used by Apple's direct-operated stores to show that the same Apple Direct Store in Shenzhen's Yitian Holidays has long been used without a secure connection. As consumers, we can experience the comfort when shopping online and buying products. It is said that this technology also indirectly increases the sales of direct-selling mobile phone protection cases.
In fact, Apple's control over the outflow of its own products is not generally strict. Last year, after the iPhone 7 was released, on the day before the mainland public sale, there was a matte black iPhone 7 that was sold in advance and was sold in advance. As a result, the mobile phone was activated in advance and Apple’s headquarters immediately received the serial number of the mobile phone. Locked up a domestic middleman and ordered it to be recycled or otherwise fined several hundred thousand according to the contract.
The price is more than the profit of an iPhone. But this way, the middleman can only break his teeth and swallow it, because selling an Apple mobile phone is his main source of income. If Apple chooses not to supply it, then the consequences can be imagined...
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