The global technology research and development costs are sixth, more than 2 billion people use, and the volume is equivalent to the sum of BAT... Huawei, which is known for its technology, has always been the pride of the people who eat melons. Let's take a look at the related content with the security electronic editor.
It can be imagined that when Huawei, who is proud of the country, announced its entry into the security field in 2012, how much security giants and people who are eating melons are excited. There are platforms, technology, hardware, money, and bosses... The conditions for such a good Huawei to enter security, will certainly disrupt a pool of spring water.
Just before everyone’s breath, Huawei has been “deeply†for eight years in the security field. The slogan is very loud, and the "big move" is also there. It is just that the position of Hikvision and Dahua shares seems to be stable. Yushi Technology has also stabilized the throne of the third.
Then Huawei entered security, what has been done in the past eight years, the security giants are still stable as usual, is Huawei no channel, no one, or is the boss not determined to seize this cake?
"Communication giant" Huawei cross-border security, what did you do?
Huawei stepped into security in 2012, although it started late, but its debut showed the little-known H.265 codec compression format. In recent years, Huawei has also continuously introduced new products and technologies in the security field. So let's first take a look at what Huawei has done in the security industry.
1. Surveillance system around “Public Securityâ€
As an important scene in the security field, the public security system is also the key area for Huawei to cut into. In the public security scene, in addition to the collection of surveillance video and audio, the intelligent system also analyzes the collected audio and video data and the Internet of Things.
In the field of public security, Huawei's advantages in the full product line of various ICT products such as platform, network, server, storage, virtualization and cloud are reflected. It is understood that Huawei has cooperated with the public security department for many times, which can realize dynamic portrait recognition technology to solve the abducted children.
2. NB-IoT IoT Platform
The NB-IoT IoT platform provides intelligent scenarios for vertical areas while supporting both public and private clouds. Cloud platforms and open cloud services are also a point that Huawei is trying to build. NB-IoT's outstanding performance in the security field is mainly in smart parking, smart homes and so on. Among them, outdoor intelligent parking can use wireless technology to network the parking spaces to realize the effective use of parking spaces and the value of data.
3, Hisilicon chip
In addition, Huawei's most important thing in the security field is the HiSilicon chip. Huawei's H.265 codec compression format of the HiSilicon chip, in the 2014 IPC SoC chip market, took only one year to increase the domestic market share from 37.3% to 64%, will be Texas Instruments and other "foreign The chip "pulled down the horse, Huawei Hisilicon chip has become one of the mainstream chips for domestic monitoring.
4. Safe City
In the "safe city" project that the government is mainly engaged in, it is natural that Huawei is also indispensable. In recent years, Huawei has undertaken a series of international projects for security cities at home and abroad. Overseas, Huawei deployed a safe city solution with public video in several countries, and Kenya's crime rate dropped by 46% in the second year. According to Huawei's official website, its safe city solution has been widely used in 30+ countries and 100+ cities.
From the above content, it can be seen that Huawei's layout in the security field is probably about building a large platform system around the public security with high-tech technology, avoiding confrontation with traditional security companies, and striving to rely on technologies and resources in the field of communication. The advantage is to build a value system around Huawei's business in the safe city.
Do not touch the application, do not touch the data
In this way, Huawei's performance in the security field seems to be very impressive, with good performance in public security monitoring, safe city, chip, intelligent transportation and so on.
But in reality, compared with the large-scale cakes in the security field, which have hundreds of billions of market scales in China, and the layout of domestic security giants, Huawei’s revenue in this year has reached 600 billion yuan (2017 results), which can set off a security market. In terms of the volume of the hurricane and blood, the results are not enough.
Looking at the data of the security video surveillance market in 2016, Hikvision and Dahua are still as stable as Taishan, occupying nearly half of the market, and companies such as Yushi Technology and Suzhou Keda also occupy about 3% of the market. The rest of the market is divided by 99% of SMEs. There are not many opportunities for the video surveillance market to leave Huawei.
At the beginning, it was considered that Huawei should be the target of Hikvision and Dahua, and its 2017 performance also reached 41.895 billion yuan and 18.854 billion yuan, up 31.2% and 41.44% respectively over the same period.
Why has China, which has always been known as "the wolf", so stable and stable in the security field, even "thunder and rain, small rain"?
This may be related to the innate genes of Huawei Security.
Zhang Zhong, director of Huawei's video surveillance product management department, said in an interview in 2017 that "Huawei officially announced its entry into the security field in 2012, and has been testing the water during the period. Until recently, the demand for video, especially industry video, has become strong. Huawei has confirmed that it is worth investing in this industry, and this industry can also drive the development of Huawei's ICT infrastructure industry."
As Zhang Zhong said, Huawei has been testing the water in the security market. At the beginning, it was not all products involved in video surveillance. Its positioning is to serve its communication business and add value. Therefore, the early cuts were in the public security, transportation, energy and other industries, and the construction of the power pipeline.
In addition, in the security industry, Huawei has also continued its strategic thinking of “doing something wrong†in its IT business, keeping “not touching the application and not touching the dataâ€. Huawei's strategy has also been squandered by many people, which has led to its unfamiliarity with the user's personalized application scenarios, and lack of networking. This is one of the reasons why Huawei security can't really cut into the security giants who are deeply rooted in the security line and personalized needs.
In addition, Zhang Zhong said that in the security field, although Huawei has innate ICT capabilities, it is also inherently inadequate. First, in the video surveillance industry, Huawei does not have a supply chain advantage. Some devices related to traditional video images, such as lenses, have insufficient supply capabilities and do not have sufficient accumulation in electromechanical control.
Second, compared to the security giants, Huawei's sales staff is insufficient. Compared with the giants in a province that can cover a variety of channels, such as transportation, public security, schools, etc., Huawei sells only a few people in each province, and can only focus on several key industries such as safe city and smart transportation.
The above points have also been determined. Huawei has positioned its strategic customers in key areas such as safe cities, security (central access to cities, densely populated areas such as transportation hubs) and operators (providing cloud services and digital transformation). This has formed the layout of Huawei security that we have begun to see, focusing on safe cities, smart transportation, chips, and public security, positioning high-end markets, and not competing with giants.
It can be said that for the current Huawei, there are hundreds of billions of markets in the country, but the security field with giants is a field that can participate, wait and see, not be a battle for all. Therefore, Huawei has always maintained a state of attack and defendability. In combination with its own positioning and advantages and disadvantages, it has chosen the right way to enter the security market and gradually fill its wings, instead of rushing to fight with the giants.
Monitoring video three-point world, Huawei wants to occupy one
In the case of not being able to fight in front, Huawei chose the "video camera" as the main force point, and at the same time, it is a way of "being integrated" with the security guards.
It is understood that for the video surveillance market, Huawei plans to add a new video product line in 2017 to aggregate industry video, entertainment video, etc., and later increase the technical input of ISP technology and video intelligence algorithms for processing images. For the future growth goals, Zhang Zhong said that "the goal is to live, and hope that when the industry video field is three-thirds, Huawei can have one."
In addition to emphasizing the layout of their own video surveillance field, Huawei also emphasizes cooperation with security companies and builds their own ecosystem. For Huawei, the core user group that it emphasizes is enterprise-level users, so it needs cooperation. And for security companies that can't face confrontation, build their own security ecosystem, attract more companies to join, and jointly create a cloud platform that can achieve multiple applications such as video capture, analysis, and intelligent acceleration. This strategic vision seems to be very good.
During the HUAWEI CONNECT 2017 last year, Huawei also announced the establishment of the China Ping An City Video Cloud Partner Open Alliance in cooperation with Dongfang Netpower, Gaoxinxing, Shangtang Technology and Yitu Technology.
However, if you only think that Huawei will be silently taking a share in the security field, it will be wrong. Liu Tingyong, general manager of Huawei's video surveillance field, said in an interview with the media in 2015 that Huawei's goal is to achieve 2 billion US dollars globally within three years. In addition to video surveillance, Huawei will also bring sales of network equipment and IT equipment, including Haisi chip, hope to affect 30% of the business of the company. From this point of view, although Huawei is temporarily unable to shake the position of the giant, its mass is in front, it is always a squatting enemy.
Although Huawei has become a potential leader in the security field, due to its positioning and strategy, it will not impact the security giants in the short term, causing market turmoil. Therefore, if you want to see the security PKs, you may have to wait. However, as the world's communications giant, Huawei still has the ambition to win one-third of the video surveillance market. Security giants need to be on guard against Huawei's efforts at all times. It is still unclear how the future security structure will be.
The above is about security electronics - "communication giant" Huawei cross-border security is facing an "overvalued" situation, "no channel" or "don't care"? For related introductions, if you want to know more information, please pay attention to the electronic enthusiasts will provide you with more complete, more detailed, updated information.
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