This is an era of mobile Internet. Many people didn't know what mobile phones were 20 years ago. Most people didn't know that mobile phones could go online as early as 10 years ago, but by 2018, mobile phones have become big. Most people's digital organs, many people pay more attention to mobile phones every day than the time spent with their families, so mobile phone traffic has become more and more necessary in everyone's life, and some even added the Maslow demand level curve to two grassroots levels. , respectively, battery power and mobile traffic. However, have you discovered that although the country has repeatedly requested speeding up the fee reduction, from the news and specific business packages, the traffic price has dropped significantly, but it seems that we did not save money because of the drop in traffic prices. why?
In our daily life, the use of mobile phone traffic has become a fundamental condition for the daily use of most people's smart phones. It can be said that it is a major event that affects the national economy and the people's livelihood. Therefore, the country has repeatedly asked telecom operators to speed up the fee reduction over the years. Let the people benefit and reduce the cost of using traffic.
Under the strong supervision of the state, major telecom operators have begun to introduce measures such as mobile overlay packages, idle time traffic packages, price-to-package flows, etc. to meet the national speed-up and reduction targets. After the introduction of various preferential measures, on the surface Look, it is true that the price of various traffic charges has dropped a lot, but the feeling of everyone in the actual use process is totally different. According to the "Economic Information Daily" report, many users in the process of using, obviously feel that mobile phone traffic is running faster and faster, the actual traffic expenditure does not fall.
Several of these cases are very obvious:
Case 1: A netizen named McAllen said that his mobile phone sometimes used two or three hundred megabytes of traffic in one second. After complaining to the operator, the customer service staff returned some traffic, but said the responsibility should be attributed to the user's mobile phone.
Case 2: A Hangzhou netizen "Yitian", he said that his usual traffic is basically 2GB in one month. In the first two months, he specially changed a 3GB package. I didn't expect the traffic to be used up in the 20th. So I temporarily added two 1GB traffic packets, and after a few days I received a text message saying that the traffic was used up.
Many people are wondering if the operator has secretly revised the pricing mechanism and is stealing traffic. The "Economic Information Daily" was also tested. According to the laboratory communication test of Zhejiang Quality Supervision Bureau and Zhejiang Institute of Metrology, three SIM cards of three major operators were randomly inserted on three mobile phones to download the same file. The number of repeated tests is 10, and the deviation value of the flow detection data is 0.1% to 0.15%, which basically eliminates the suspicion of the operator stealing traffic.
So what is going on? These situations are stupid and incomprehensible. I remember that in the era of Nokia mobile phones, we spent 5 yuan on 30M mobile phone traffic can be happy for a month, no need to worry about mobile phone traffic, and now 3GB of traffic a month. It may not even be enough, why is this?
If it is technically speaking, it seems that the operator does not have the phenomenon of stealing traffic, and from the perspective of long-term user maintenance, it seems that the smuggling traffic is not a good thing, then we can conclude that the operator Didn't steal traffic? We cannot make such a conclusion as simply as this.
Everyone has heard the classic toothpaste marketing case, a classic toothpaste manufacturer. After a period of business development, the sales growth of toothpaste almost stagnated. At that time, the president of the company asked everyone in the whole company. To brainstorm, a young man wrote a small note to the president. The president said that he would give him a million-dollar check. This article has a sentence: increase the diameter of all toothpaste tubes by 1mm. .
This story can be said that everyone is familiar. In fact, we can compare the toothpaste factory to our three major telecom operators. For telecom operators, with the popularity of social software such as WeChat, QQ, nails, and Momo, basic The call service and short message service that telecom operators rely on for their livelihood have been greatly reduced, so the traffic business has become the key to the survival of telecom operators.
Therefore, the amount of traffic usage directly affects the service revenue of telecom operators. At this time, a collusion between a mobile phone manufacturer, a system developer, a telecom operator, and a software development service provider begins. It is not an organized premeditated plan. It can be said that it is a common reaction of all parties in the industry to increase traffic.
First, mobile phone manufacturers began to upgrade their phones with smartphone systems. In the era of functional machines, even in the era of Saipan mobile phones, it is very difficult to use traffic because the system functions are very backward. The applications on mobile phones are basically not as rich as computer applications, and the use of traffic is natural. Can't go up, but since Apple introduced the iOS mobile phone intelligent system, coupled with the popularity of the Android system, the mobile phone manufacturer suddenly found that the original mobile phone can still play like this, the mobile phone is no longer a communication tool, but becomes a complete The mobile intelligent terminal, the function of continuously enriching the traffic it needs to consume must be a rapid increase.
The second is the continuous update of the mobile phone system to consume traffic. In the early days, whether it was iOS system or Android system, because the system is very simple, the application inside is not complicated, and it does not need so much traffic networking demand, but with the continuous update and iteration of the mobile phone system, the system becomes more and more complicated. The amount of traffic support required is also increasing, and the basic consumption of traffic for mobile smart systems is also increasing.
The third is the upgrade of mobile phone application traffic consumption. If the mobile phone is updated, and the increase in traffic caused by the system replacement is only the beginning, then the increasing number of mobile phone applications will become a traffic tiger with greedy traffic, whether it is the WeChat terminal we have long been used to, or various The core of all mobile applications is to make money through traffic. Traffic is the foundation of mobile application survival. Because single-machine applications are hard to make money, more and more applications require networking, and even silently network behind, stealing traffic. . In addition, compared to Apple's iOS system, Android is a pure open source system, its permissions are open to the application, allowing multiple applications to run in the background, even if the user launches a program, the program is possible Continue to run in the background and continue to consume traffic.
The fourth is the addictive lure of the entire mobile phone industry to users. In fact, we carefully analyze the deep logic of all mobile applications. The logic is to guide users to addiction. For example, if users are used to some kind of application, they will take short video as an example. Short video software is continuously given through a 15s high point. User stimulation, stimulating users to continue to brush down, similar to the big data push of mobile phone information software, these are unwittingly addicting users, once the addiction dependence is formed, the user will inevitably increase without knowing it. Traffic consumption.
There is an old saying in China that is called unsold, and telecom operators, mobile phone manufacturers, system developers, and software development service providers have long formed a closed loop that constantly allows users to enter the whirlpool of consumption, thus allowing them to obtain more The more benefits, this is the deep logic behind the flow consumption, so why you can't save money after speeding up the fee, do you understand?
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